Critical Mention
OCTOBER 29, 2019
Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. Share Tweet Share. 1. Multimedia Experience.
Prowly
OCTOBER 29, 2019
Marketing experts have already figured out what makes web content great—it has to be beneficial, entertaining, and must be able to tell a story. But then again, there are still a few people out there who do not know how to get their content discovered and read. This is one reason why SEO can be challenging and at times frustrating. The post The Pros and Cons of Using Google News as a PR Strategy appeared first on Prowly Magazine.
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Buzzstream
OCTOBER 29, 2019
Although PR professionals know they need a mutually beneficial relationship with journalists to be successful, figuring out exactly what they’re looking for is often frustratingly unclear. . We wanted to demystify the landscape by using data to give us substantial insight into exactly what will resonate with journalists based on what’s actually getting coverage.
Communications Conversations
OCTOBER 29, 2019
ICYMI, I moderated a wonderful panel of three smart people at General Mills last week as part of the Social Media Breakfast-Minneapolis/St. Paul series. The panel consisted of General Mills’ Kevin Hunt, US Bank’s Monica Wiant and Hubbard Interactive’s Melissa Young. Photo credit: Debbie Friez. In preparation for this event, I drafted a series of questions for the panelists and collaborated with them on other questions.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
OCTOBER 29, 2019
In the food world, organic means grown without fertilizer. In today’s cyber community, when used with the word “search” in a marketing context, organic has almost the same meaning. It means that the results discovered in a search are unpaid, or not fertilized, so to speak. Does that really matter, so what? About four years ago, some […]. The post Organic searches are fertilizer-free—how’s your SEO gardening?
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PRSay
OCTOBER 29, 2019
From “Wayne’s World” to The Lonely Island, “ Saturday Night Live ” has been writing internationally recognizable sketches, songs, jokes and characters for 45 seasons now. No matter how many episodes they go through, SNL continues to find new ways to make us laugh, lampoon our public figures and create new waves of comedic stars. So how have they managed to stay one of the most popular shows on television for more than four decades?
Agility PR Solutions
OCTOBER 29, 2019
Here’s a nugget of news for brand marketers: according to new research from SMS marketing software firm EZ Texting, text messaging has six times the engagement of email among consumers. The study reveals texts maintain a perfect overall open rate of 100 percent, and 90 percent of consumers open and read a text within 30 […]. The post Text messaging has six times the engagement of email—is your brand texting?
Sword and the Script
OCTOBER 29, 2019
It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. So says Jesse Wynants , the founder and CEO of Prezly. The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle.
5W PR
OCTOBER 29, 2019
Data drives the majority of our decisions today. Particularly in the marketing and public relations spaces, automation and artificial intelligence have become cornerstones of practice. New insights are now available into the behaviors of consumers, allowing businesses to have a better sense of what is needed when it comes to attracting new customers.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
OCTOBER 29, 2019
Despite a significant focus on people-centricity, brands and businesses see dollar signs—not people—when thinking of their customers, according to new research from the CMO Council. While marketers admit their future growth and success will rely on leveraging deeper relationships with customers, 43 percent surveyed admit that their organizations identify “transactional” as being the top attribute […].
Mark My Words
OCTOBER 29, 2019
CheatSheet In the ITV documentary, Harry & Meghan: An African Journey, Prince Harry and Markle each gave an emotional interview about the toll that the media scrutiny takes on them, but some believed it tarnished the good press they had gotten from the trip. PR expert Mark Borkowski told The Guardian that their documentary broke the royal rule of “never complain, never explain,” explaining, “You should just say, ‘that’s off limits’.
HMA Public Relations
OCTOBER 29, 2019
During a recent trip to Santiago, Chile for semi-annual PRGN meetings, Scott found himself in the middle of a state of emergency. Read more about the crisis efforts of the hotel he was staying in. The post Real Life Crisis Plans appeared first on HMA Public Relations.
Mark My Words
OCTOBER 29, 2019
The Guardian. . Meghan Markle and Prince Harry’s emotional documentary was an “utter disaster” for the Queen and the Royal Family, a PR expert has claimed…. . Speaking to the Guardian , PR expert Mark Borkowski believes the hour-long ITV special was a “complete and utter disaster” . He thinks it has split the nation, and while younger people are more attuned to it, some older fans won’t be so impressed…. .
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Action PR
OCTOBER 29, 2019
Losing is never fun. But if you work in PR, losing is inevitable. Most UK PR agencies win rates are below 50%. That means, losing happens to everyone. But that doesn’t ease the sting. After pouring hours of effort into a perfectly crafted presentation, finding out that your prospective client went with “the other guy,” can be demoralising. However, now is not the time to sulk.
Mark My Words
OCTOBER 29, 2019
Mirror News of the Queen’s anxieties about Harry and Meghan come after PR expert Mark Borkowski called their Sunday night programme a “complete and utter disaster”… Read full article here: [link].
Muck Rack
OCTOBER 29, 2019
How Team One uses Muck Rack to achieve their PR goals
Solo PR Pro
OCTOBER 29, 2019
In episode 21 of the That Solo Life podcast, “Slow Down! Be a Better PR Pro by Monotasking,” we talked about how in order to be a true rock star in your work, you’d better be a sensational multitasker. Except, it isn’t true. Multitasking isn’t better, and science proves it. Let’s dig a little deeper here on the blog. . Before you went solo, how many job listings included requirements like this?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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