Sun.Nov 20, 2022

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How small PR tech companies are competing with the big brands

Agility PR Solutions

Traditionally, small PR tech companies haven’t presented much competition to the likes of PR heavyweights like Cision and Meltwater. Offering a wide array of tech services such as media monitoring and campaign management, the market’s largest PR tech companies have typically enjoyed steady growth. Given that the spending on media intelligence software has grown to […].

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When Organizations Give Thanks

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing At Thanksgiving, individuals often express gratitude for what they’re personally appreciative, e.g., family, friends, health. It’s less common to hear of organizations’ gratitude, but if they were to count their blessings, what would they be?

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Companies aren’t transparent enough about their use of consumer data—is AI to blame?

Agility PR Solutions

New research from internet tech firm Cisco highlights the critical need for further data-use transparency from brands and businesses as consumers say their top priority is for organizations to be more straightforward on how they use their personal data. The firm’s 2022 Consumer Privacy Survey, its annual global review of consumers’ perceptions and behaviors on data […].

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Honorary Consul General Maxim Behar meets with Vice-president Afif in the State House

Maxim Behar

The Honorary Consul General of the Republic of Seychelles and recognized PR expert Maxim Behar met with the Vice-president Ahmed Afif at the Opening Ceremony of the Honorary Consuls’ Conference, held in the State House. Together they had the opportunity to discuss innovative ideas for the further development of the tourism in the Seychelles. Behar also talked about the importance of the cultural relations between the countries that will lead to interesting economic and business projects.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How to reach out to the right brand ambassadors for your business

Agility PR Solutions

In a competitive market, many brands will look to diversify their marketing efforts. Leveraging the right marketing channels for your brand is a great way of reaching new audiences without overspending on your marketing budget. This could lead you to turn your customer into affiliates or brand ambassadors. Some brands use brand ambassadors as a […].

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