ImPRessions - Crenshaw Communications
AUGUST 7, 2018
A company’s expertise on a subject can become instant PR currency when that topic is in the news. PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Some call it newsjacking. But in truth nothing is being “jacked” or stolen; instead something is being offered — ideally in the form of informed commentary.
Muck Rack
AUGUST 7, 2018
How a customer service background can help you in PR
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Solo PR Pro
AUGUST 7, 2018
By Daria Steigman, Steigman Communications. Last week, I tried to freeze time. Spoiler alert: It did not work. However, this post from Solo PR Pro Premium member, Daria Steigman has timeless (ha, ha, get it) advice on managing time. The post was originally published on International Association of Business Communicators (IABC). It has been lightly updated.
Ronn Torossian
AUGUST 7, 2018
With midterm elections looming, the folks at Facebook are still desperately trying to reverse a cataclysmic loss of consumer trust thanks to a massive privacy scandal that revealed a myriad of issues with the social media giant. Along those lines, the company is offering a unique level of transparency into its battle against hackers and other bad actors on the platform.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Presspage
AUGUST 7, 2018
Most brands that produce and publish content or news incorporate an online newsroom into their website, driving traffic from Internet searches and social media to the external communications hub. There, press releases and articles appear in organized columns by topic and date, making getting to know the brand easy and fast for media contacts and consumers alike.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Mark My Words
AUGUST 7, 2018
BBC. The stars were on board, the contracts had been signed, and the third Guardians of the Galaxy movie was scheduled to begin shooting in early 2019. But Disney’s recent firing of director James Gunn has left the franchise somewhat up in the air. PR expert Mark Borkowski says there can often be ways for stars to return to their careers after a scandal – provided the situation is handled well. “You disappear for a while, you look for help, you’re contrite, and as long as
Agility PR Solutions
AUGUST 7, 2018
Your branding is what makes you unique, and a great brand persona is the best way to retain your customers, according to 90 percent of marketing leaders. Nailing down your brand is an incredibly essential part to launching an online business. As you create an online store, there must be as much thought and care […]. The post 3 branding mistakes most online brands make—and how to avoid them appeared first on Agility PR Solutions.
PR 20/20
AUGUST 7, 2018
How often do you question whether you're living up to your potential? Do you often feel you could be pushing yourself more to become a better professional, coworker or manager? If you have ever felt like this, you are in the perfect position to challenge yourself to be a better professional. But, how can you effectively make this happen? There’s a simple solution.
Agility PR Solutions
AUGUST 7, 2018
New research from financial services consultancy BAI uncovers data on trends in marketing and customer acquisition. The firm’s 2018 BAI Banking Outlook research study and recent webinar Reported results of a consumer survey seeking to understand what marketing efforts and product offerings compel them to choose a bank. The research also measures behavior, attitude and […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
HMA Public Relations
AUGUST 7, 2018
Annual special events are a proven way to build and sustain brand loyalty, which we have written about many times, including here, here, here and here, […]. The post Building Brand Loyalty Through Annual Special Events appeared first on HMA Public Relations.
PR Fuel
AUGUST 7, 2018
Want to get journalists inquiries and responses with your press release? You should do the following: Plan the release with a written outline. Craft a great headline. Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Edit , edit, edit. Proofread. Ask for peer feedback. Never Write a Press Release Without a Plan.
Sword and the Script
AUGUST 7, 2018
Every couple of years, there’s a renewed collective call to action for marketing to use more video. The catalyst is usually some smart marketer notices video is getting better play on a particular channel. Typically, these calls to action include statistics pointing out how video gets better engagement. This has happened with Twitter and Facebook and now it’s occurring on LinkedIn.
Inbound PR
AUGUST 7, 2018
"People leave managers, not companies.". Have you heard this saying before? I'm sure you have. I've spent a lot of time learning about leadership and as part of that, it's differences to management. You can be a great leader and you don't have to be a manager who has direct reports. But management is an extremely important function in any company. My greatest manager so far was Amanda Whyte who taught me a lot.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
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