Wed.Jan 22, 2020

Onclusive Launches AI-Driven Global Sentiment Analysis


Today we are excited to announce that Onclusive, the data science company for communications, has launched a proprietary earned media sentiment analysis product. .

5 Reasons Why the Press Release Still Matters


With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy. Best Practices

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A simple guide to attribution

The Resolution Blog

In this episode I step out of Public Relations and interview an expert in marketing measurement; Russell McAthy. Russell has been helping businesses attribute success (often revenue) to various lines of marketing for years.

5 Tips For Launching A PR Program In APAC

ImPRessions - Crenshaw Communications

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge.

Local 156

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

What is PR’s unique value for today’s company?

PR Daily

With all the changes in the last decade—from the rapid rise of social media to the slow demise of local newspapers—how can PR pros make their case for bigger budgets?

More Trending

5 blunders to avoid with your internal podcast

PR Daily

Capitalizing on this popular format seems like an easy decision. Harder is making sure it helps deliver key info and updates to your employees. Pitfalls abound; here’s what to watch for. Podcasts are hot, but you have to make sure you don’t get burned.

4 essential steps for marketing your event

Agility PR Solutions

There are a lot of steps that go into running a successful event. One of the most fundamental parts of a successful event, though, is getting people to go. You can have the perfect event organized, but if nobody turns up, then you’ve got a big problem.

How TikTok plays into influencer marketing

PR Daily

The ability to reach new audiences through social media stars has been incredibly powerful for many brand managers, but the short video format on TikTok is shaking things up. There can be little doubt that the era of influencer marketing is here to stay, at least for the foreseeable future.

Generation Z’s message to today’s brands: We’re low-key looking for commitment

Agility PR Solutions

Brand communicators are endlessly striving to better understand the preferences, beliefs and behaviors of Generation Z.

Brand 90

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Deadline Friday—Digital Marketing & Social Media Awards

PR Daily

Enter your digital communications and social media campaigns. Don’t miss the Jan. 24 entry deadline. The post Deadline Friday—Digital Marketing & Social Media Awards appeared first on PR Daily. PR Daily Awards

Preparing for a recession: 4 tips for communicators

Muck Rack

Preparing for a recession: 4 tips for communicators

6 courses to bolster your comms credentials

PR Daily

To rise and shine in the workplace—and add some spice to your résumé—complete these relevant certifications. It’s a new year. That means resolution time. If one of your goals for 2020 is to advance professionally, look no further.

Course 119

Media Moves at Reorg Research & The New York Times, Library Journal Announces New Leadership Team


Elana Dure joins Reorg Research, David Gonzales rejoins Metro at The Times, and more. Media Blog

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How agency owner Jennifer Babbit Bodner stays organized

PR Daily

What tools can help a PR entrepreneur stay on top of their many responsibilities and tasks? This PR pro and agency owner in Atlanta swears by her Google calendar and Slack. After stints at Edelman and on the brand side, Jennifer Babbit Bodner decided she wanted to go out on her own.

Agency 105

PR pulse: The partisan divide on the issue of media importance

Agility PR Solutions

The media have been a large focus of attention during the past few years. Yet, day after day, they do their job.

Buffalo Wild Wings ups the ante for Super Bowl OT, Krystal files for bankruptcy, and Starbucks sets sights on sustainability

PR Daily

Also: Marketing budgets are growing for digital ads and online efforts, Lego literally launches its newest model, millennials are more likely to impulse buy, and more. Good morning, PR pros: If Super Bowl LIV goes into overtime on Feb.

Critical Mention CEO Don Yount Named to PRWeek’s List of Most Influential People

Critical Mention

NEW YORK — Don Yount, President and CEO of Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the Top 25 most influential people in PR in recognition of the work he has done at the Company since joining in 2016. .

Print 78

This month in bad PR pitches

Muck Rack

This month in bad PR pitches

5 Reasons Why the Press Release Still Matters


With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy

How do I change the text on a Facebook ad or a boosted post?

Axia PR

Did you make a mistake typing in the phone number on your Facebook ad? Or, perhaps you listed the wrong company hours. Unfortunately, once Facebook reviews and approves your ad or boosted post, you can’t edit the text directly.

Data 62

Media Moves at Reorg Research & The New York Times, Library Journal Announces New Leadership Team


Elana Dure joins Reorg Research, David Gonzales rejoins Metro at The Times, and more

Meghan Markle and Prince Harry’s first post-Megxit plans revealed

Mark My Words

Page Six Top British PR and branding expert Mark Borkowski told The Post that the pair could each expect to rake in at least half a million dollars per speech — and may even set up their own documentary channel. With the kind of work that Meghan and Harry want to do, they have to be free from palace protocol and politics,” Borkowski said. You can’t speak out properly with the Palace breathing down your neck.” He said the pair is hopefully savvy enough to make themselves not look crass.

Brand 60

What is your personal communications style?

HMA Public Relations

Are you confident and self-assured, or more laid-back and easy going? Find out the four most common communication styles, and how they interact in the workplace. The post What is your personal communications style? appeared first on HMA Public Relations. Featured PR Observations and Preferences Abbie S. Fink aggressive assertive communication style HMA Public Relations passive passive aggressive

Prince Harry and Meghan: How could the couple make money?

Mark My Words

BBC News Public relations consultant Mark Borkowski said even without their titles, the couple are “powerful A-listers in their own right, so they’re going to attract a lot of attention” [link]. Mark Comments Uncategorized

The most engaged publishers on Facebook in December 2019


Who were the most engaged publishers for the month of December 2019? What were the top articles for the month? We took a look at the numbers to find out.

Prince Harry and Meghan could face costly fight for Sussex Royal brand

Mark My Words

The Guardian One leading PR said the pair should fight tooth and nail to keep it. They have to fight for it. What else are they going to be? Harry and Meghan Windsor?” said Mark Borkowski. Changing it would be “expensive and incredibly complicated”, he said. There will be a lot of entrepreneurs out there who have been looking at variations of that name and who have been creating land grabs for it.”

Brand 60

Forecasting 2020 Content Marketing Trends

Flack Me

Category: Flack Me Summary: Unfortunately, there isn't a magic marketing mirror that reveals the fairest fads and forecasts in all the land, but Core dna sheds light on which tactics are primed to rule in 2020