Wed.Jan 22, 2020

article thumbnail

5 Reasons Why the Press Release Still Matters

Cision

With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy.

article thumbnail

Onclusive Launches AI-Driven Global Sentiment Analysis

Onclusive

Today we are excited to announce that Onclusive, the data science company for communications, has launched a proprietary earned media sentiment analysis product. . Based on the state-of-the-art deep learning and Natural Language Processing (NLP) research coming out of Silicon Valley, Onclusive’s Global Sentiment Analysis leverages artificial intelligence to deliver automated insights around the tone of earned media coverage.

Analysis 376
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A simple guide to attribution

The Resolution Blog

In this episode I step out of Public Relations and interview an expert in marketing measurement; Russell McAthy. Russell has been helping businesses attribute success (often revenue) to various lines of marketing for years. Without his insight into customer behaviour, millions in marketing budgets are likely to have been misspent. The term ‘attribution’ has come […].

article thumbnail

5 Tips For Launching A PR Program In APAC

ImPRessions - Crenshaw Communications

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Why? Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Many APAC countries are still developing rapidly and offer an entrepreneurial mindset; the region has leapfrogged Western technology cycles and is racing head of other markets.

Mobile 156
article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

5 ways companies can show social responsibility in the new year

Agility PR Solutions

A new year, a new decade … In 2020, many consumers are focused on reaching personal, health, and professional goals. While working toward their own responsibilities to be better, more and more consumers are aligning themselves with companies or brands that prioritize corporate social responsibility. Business Dictionary defines CSR as a company’s sense of responsibility […].

Company 135

More Trending

article thumbnail

4 essential steps for marketing your event

Agility PR Solutions

There are a lot of steps that go into running a successful event. One of the most fundamental parts of a successful event, though, is getting people to go. You can have the perfect event organized, but if nobody turns up, then you’ve got a big problem. This means the marketing of your event should […]. The post 4 essential steps for marketing your event appeared first on Agility PR Solutions.

Marketing 128
article thumbnail

How do I change the text on a Facebook ad or a boosted post?

Axia PR

Did you make a mistake typing in the phone number on your Facebook ad? Or, perhaps you listed the wrong company hours. Unfortunately, once Facebook reviews and approves your ad or boosted post, you can’t edit the text directly. However, there is a hack to edit the text without canceling the ad and losing all its data.

article thumbnail

Generation Z’s message to today’s brands: We’re low-key looking for commitment

Agility PR Solutions

Brand communicators are endlessly striving to better understand the preferences, beliefs and behaviors of Generation Z. They want to identify how this uniquely elusive generation thinks about the world, how that shapes their opinions about brands—and how companies can take this understanding to attract this audience at a critical moment as they amass spending power. […].

Brand 91
article thumbnail

Critical Mention CEO Don Yount Named to PRWeek’s List of Most Influential People

Critical Mention

NEW YORK — Don Yount, President and CEO of Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the Top 25 most influential people in PR in recognition of the work he has done at the Company since joining in 2016. . In the time since Yount was tapped by the Critical Mention Board of Directors to lead the Company, he has overseen several transformative projects and achievements that resulted in 15 consecutive months of record

Radio 80
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

PR pulse: The partisan divide on the issue of media importance

Agility PR Solutions

The media have been a large focus of attention during the past few years. Yet, day after day, they do their job. And according to a new survey from research and insights firm Regina Corso Consulting, over four in five Americans (85 percent) say the media are important to American Democracy, with over half (52 […]. The post PR pulse: The partisan divide on the issue of media importance appeared first on Agility PR Solutions.

Media 78
article thumbnail

Preparing for a recession: 4 tips for communicators

Muck Rack

Preparing for a recession: 4 tips for communicators

article thumbnail

Meghan Markle and Prince Harry’s first post-Megxit plans revealed

Mark My Words

Page Six Top British PR and branding expert Mark Borkowski told The Post that the pair could each expect to rake in at least half a million dollars per speech — and may even set up their own documentary channel. “With the kind of work that Meghan and Harry want to do, they have to be free from palace protocol and politics,” Borkowski said. “You can’t speak out properly with the Palace breathing down your neck.

Brand 60
article thumbnail

This month in bad PR pitches

Muck Rack

This month in bad PR pitches

Pitching 118
article thumbnail

5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

article thumbnail

Prince Harry and Meghan: How could the couple make money?

Mark My Words

BBC News Public relations consultant Mark Borkowski said even without their titles, the couple are “powerful A-listers in their own right, so they’re going to attract a lot of attention” [link].

article thumbnail

What is your personal communications style?

HMA Public Relations

Are you confident and self-assured, or more laid-back and easy going? Find out the four most common communication styles, and how they interact in the workplace. The post What is your personal communications style? appeared first on HMA Public Relations.

article thumbnail

Prince Harry and Meghan could face costly fight for Sussex Royal brand

Mark My Words

The Guardian One leading PR said the pair should fight tooth and nail to keep it. “They have to fight for it. What else are they going to be? Harry and Meghan Windsor?” said Mark Borkowski. Changing it would be “expensive and incredibly complicated”, he said. “There will be a lot of entrepreneurs out there who have been looking at variations of that name and who have been creating land grabs for it.

Brand 60
article thumbnail

The most engaged publishers on Facebook in December 2019

NewsWhip

Who were the most engaged publishers for the month of December 2019? What were the top articles for the month? We took a look at the numbers to find out. December is often a slow month for news, and this was somewhat true last month too, though engagements did not slow down much comparatively for the top publishers. While there may have been a slight drop toward the end of the month, the rest of the month still saw fairly solid engagement, with some publishers even seeing a rise compared to Nove

Facebook 187
article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission