ReimaginePR

JULY 4, 2016

Over the years, I’ve fallen in love with a few particularly great brand stories. I’ve even shared some of my favorites right here on the blog. But I’ve also seen my fair share of terrible ones as well. How many times have you had to stop midway through reading a brand story that was nothing but fluff without any real substance? Or one that set off alarms?

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Melissa Agnes

JULY 4, 2016

What does it take to implement a #crisisready culture? For starters, it takes approaching crisis management and crisis preparedness with the right mindset. Following is a little infographic that depicts what I’m talking about. If you like it or think it may be useful to share with your team, feel free to download it or share it along. Click here to enlarge infographic Click here to download.

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Ishmael's Corner

JULY 4, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Sure, the Golden State Warriors just landed one of the top free agents in NBA history and will now enter the 2016/2017 season as prohibitive favorites to take back the championship crown from Lebron. But the behind–the-scenes winner in Kevin Durant sweepstakes was “owned media.” Eschewing the conventional news release and press conference, Durant communicat

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PR Conversations

JULY 4, 2016

Martin Luther King’s call to be a “transformed nonconformist” (in the book From Strength to Love written in 1963) is history, but it is a call that remains valid in our modern world. King felt a shift had occurred from individualism to collectivism arguing: “We are not makers of history; we are made by history.” Rather than adopting a “view that is so ambiguous that it will include everything and so popular that it will include everything”, King urged pe

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR Conversations

JULY 4, 2016

Martin Luther King’s call to be a “transformed nonconformist” (in the book From Strength to Love written in 1963) is history, but it is a call that remains valid in our modern world. King felt a shift had occurred from individualism to collectivism arguing: “We are not makers of history; we are made by history.” Rather than adopting a “view that is so ambiguous that it will include everything and so popular that it will include everything”, King urged pe

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