Tue.Apr 22, 2025

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5 email marketing trends you can’t ignore in 2025

Agility PR Solutions

Email marketing continues to be a cornerstone of digital marketing strategies in 2025, offering an unparalleled direct connection to audiences. Despite being one of the oldest digital communication channels, its adaptability and effectiveness make it a powerful tool for businesses looking to build relationships, drive engagement, and increase conversions.

Trends 136
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5 Best Media Monitoring Services (UK) in 2025 (+12 Must-Have Features)

Prowly

Looking to stay on top of who is covering your brand or your clients in the United Kingdom? The UK media landscape can be quite varied, with broadcast, print (often hidden behind paywalls), online, and social making for a colourful mix. The problem is that handling everything at once requires a comprehensive media monitoring solution that covers all media channels.

Print 118
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How AI, the economy and trust are changing PR in 2025

Agility PR Solutions

With the new administration, a year of chaos was to be anticipated, and it has been delivered. But events in Washington are just one set of factors driving the trends impacting PR in 2025. Understanding and staying ahead of these trends will be the critical success factor for successful agencies and in-house teams alike. AI […] The post How AI, the economy and trust are changing PR in 2025 first appeared on Agility PR Solutions.

Trends 100
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What is Brand Performance and How to Measure It in 2025

Prowly

The push for marketing and PR teams to be more analytical and measure everything is not a trend anymore. It's a strong movement that is only on the rise. Every dollar spent on marketing and public relations needs to have a clear return on investment. While this is nothing new for the world of marketing, public relations is still fairly new to measuring the impact of work done on the bottom line.

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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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Managing reputational risk: Why lawyers and PR professionals must be allies

Agility PR Solutions

Lawyers and PR professionals: allies or adversaries? Many assume the answer to this question is tricky, but it shouldnt be. Along with lawyers, PR is a key element of a law firm. Both have specific responsibilities that help the firm function effectively. However, managing their roles while achieving a common goal can sometimes become difficult […] The post Managing reputational risk: Why lawyers and PR professionals must be allies first appeared on Agility PR Solutions.

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Building A Thought Leadership Platform: A Strategic Guide For Executives

Ronn Torossian

Learn how executives can build an effective thought leadership platform through strategic content creation, platform selection, and audience engagement The post Building A Thought Leadership Platform: A Strategic Guide For Executives appeared first on.

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6 Common Types Of Business Crises With Examples

5W PR

Small businesses face numerous crisis scenarios that can threaten their survival and success. From financial emergencies to natural disasters, these challenges require careful planning and swift action to overcome. According to research from the U.S. Small Business Administration, about 25% of businesses never reopen after a major disaster. This sobering statistic highlights why understanding common crisis scenarios and developing response strategies is critical for small business owners and man

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Want Your Brand in AI Answers? Start with These 5 Mention Strategies

Awario

Want your brand to show up in ChatGPT or Perplexity answers? Discover 5 smart ways to boost brand mentionsand why unlinked mentions may now matter more than backlinks for AI visibility.

Branding 116
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What's the difference between public relations and strategic communications?

Axia PR

Brands often use public relations and strategic communications to connect with their audiences. While these terms are sometimes used interchangeably, they have distinct roles. Understanding the differences can help you decide which approach will best meet your needs.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Coffee with a Journalist: Sean Malin, Vulture

OnePitch

Sean Malin is a Comedy Columnist and Writer at Vulture, New York Magazines culture vertical.

Media 52
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Cision vs Meltwater vs Prowly – 2025 Pricing & Feature Comparison

Prowly

When comparing PR tools , the Meltwater vs Cision debate often centers on pricing opacity, distribution reach, and database size. Both platforms dominate the enterprise PR tech spacebut what if youre looking for something more modern, flexible, and transparent? This comparison breaks down Cision, Meltwater, and Prowly across key categories like pricing, features, media monitoring, outreach, and usability.