ImPRessions - Crenshaw Communications

JUNE 14, 2018

Long ago, the PR gods handed down a set of rules around media relations and competitive engagement for the business of public relations. For the most part, those unwritten rules stand up well. Yet, in the digital age, technology, time and trends have a way of changing the game. After all, each client is distinct, and every B2B PR program is unique. There’s no one-size-fits-all kind of philosophy in our business.

B2B 147

B2B B2C Enterprise Pitching 147

Melissa Agnes

JUNE 14, 2018

If you’ve been following my work for a while, you may remember my Crisis Intelligence Podcast which currently sits at 60 interviews with leaders from around the world, discussing their lens and experience when it comes to crisis management and preparedness. When I started the Crisis Ready Video Series , I stopped the regularity of my podcast. There simply wasn’t enough time in a week to do both.

Crisis 110

Crisis Crisis Management Case Study Video 110

Communications Conversations

JUNE 14, 2018

PR wire services have always been a bit of a mystery to me. I’ve never been a big user, and I’ve never been a big advocate. Maybe it’s been the kind of work I do (primarily social/digital the last eight-plus years). Maybe it’s been the kinds of companies I worked for in the past. Maybe it’s a combo of both. But, despite my opinions, PR wire services are still around–primarily Business Wire and PR Newswire.

Communications 83

Communications Public Affairs B2C B2B 83

Critical Mention

JUNE 14, 2018

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one. For a pitch–or a product itself–to be successful it has to offer something a little new or different.

Pitching 70

Pitching Media Employee Privacy 70

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Axia PR

JUNE 14, 2018

20 crises Axia Public Relations managed for clients that your company needs to plan for. In today’s day and age, it’s a matter of when , not if, a crisis will happen to your company. When you’re unprepared for a crisis, you’re jeopardizing your company, your employees, your shareholders, your reputation, and your future.

Crisis 69

Crisis Company Employee Reputation 69

Stern + Associates

JUNE 14, 2018

Stern Strategy Group was recognized for its work with Carpenter Technology Corporation, the Institute of Management Accountants (IMA®) and Affinity Federal Credit Union at the 2018 PRSA NJ Pyramid Awards, an annual event celebrating New Jersey’s best public. The post Stern Recognized At 2018 PRSA NJ Pyramid Awards appeared first on Stern Strategy Group.

Groups 48

Groups Technology Corporate Strategy 48

Prohibition

JUNE 14, 2018

Instagram is one of the most popular social media channels, which has seen massive worldwide growth over the last few years. The platform experiences millions of unique users each day, and the people of Leeds are definitely no exception! To celebrate all that Instagram has to offer, our wonderful client The Light in Leeds teamed up with the very talented Leeds Photography Group to launch its #LeedsLightComp competition – encouraging budding local photographers to upload their images of Leeds to

Instagram 48

Instagram Local Print Social Media 48

PR 20/20

JUNE 14, 2018

Great marketers understand the importance of having good data on their businesses. So much, in fact, that they’re doing everything they can to get their hands on as much data as possible. That’s great! We recommend that. But what are you doing with all of the data you’re collecting? For many of us, the answer is glancing at our collected analytics once a month, quarter or year because we don’t really have the time to deep dive through Google Analytics and excel spreadsheets.

Data 51

Data Report Analytics Privacy 51

HMA Public Relations

JUNE 14, 2018

We have all encountered many teachers throughout our career as students. Each teacher impacts our lives in some way or another. However, there are those rare […]. The post Giving Thanks Where Thanks Is Due appeared first on HMA Public Relations.

Publicity 45

Publicity Education 45

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Beyond PR

JUNE 14, 2018

Daniel Tisch calls it “the penny-dropping moment.” Although leading a PR agency as CEO will always have its fair share of surprises, a member of his team came back from a meeting with a client a few years ago with some particularly ominous feedback. “(The client) said to one of our consultants, ‘We’ll let you know if we need PR this year,’” Tisch recalled.

Pitching 45

Pitching Content Marketing Ethics Course 45

Karen Freberg

JUNE 14, 2018

I hear this a lot of times from colleagues, fellow professionals in the industry, and students. Everyone thinks working in social media is “easy” and anyone can do it. I have gotten this a lot from professors who do not teach social media over the years: Karen – teaching social media is all about taking selfies and creating memes, right?

Social Media 43

Social Media Media Community Sports 43

Muck Rack

JUNE 14, 2018

6 questions with Danielle Young from The Root

60

60

Barokas

JUNE 14, 2018

Father’s Day is upon us, and dads across the country will soon be showered with a bevy of gifts we’ve never asked for but will pretend we love: pictures made of macaroni, Garfield ties, burnt toast and a DVD box set of Frasier Season 3. But that’s okay, because children have given dads everywhere the ultimate gift – a crash course in PR. Despite my mentors, training and valuable experiences over the years, nothing ever prepared me for a life in public relations quite like being a father (shamele

Training 68

Training Google Course Meeting 68

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer