Cision

MAY 4, 2016

Your story is worthless if you can’t get anyone to care about it. Before you pitch a journalist, you must think about how your story adds value for your audience. Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers.

Newspapers 156

Newspapers Journalism Pitching Report 156

Flack's Revenge

MAY 4, 2016

My local tech networking and meetup wanderings took me to a cool destination last night – the opening party of Creative Tech Week , at the Clemente Center on the Lower East Side. I had been invited to CTW and did not quite know what to expect. What is all this about a mashing up creativity and tech? Do we really need another dot dot dot Week? According to the website: From VR, 3D printing and hackathons to fashion tech, data visualization, digital art, interactive installations and STEAM,

Creativity 131

Creativity Print Big Data Fashion 131

Cision

MAY 4, 2016

Every few years, Google throws out an announcement that turns marketers on their heads. Most recently, its attention has been on sites that aren’t mobile-optimized. Now that more people are conducting Google searches on mobile devices than computers, that means that websites need to be easily accessed and viewed on tablets and phones. To that end, Google is planning to rank sites that are mobile-optimized even higher starting this month.

Google 152

Google Mobile Web Software 152

Shift Communications

MAY 4, 2016

It is with pride and excitement that we announce the acquisition of SHIFT Communications by NATIONAL Public Relations –the largest PR firm in Canada, with a storied history in the region and a reputation for good work and fair dealing. Wait?! What?! I know, it’s a little jarring at first to hear this news. SHIFT has prided itself on its independence for the past 13 years (and our status as one of the few ESOP companies out there), even as so many of our competitors were peeled off by intergalact

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Communications Conversations

MAY 4, 2016

By now, I’m guessing 99.9 percent of you have heard about The Skimm. In large part, that’s because they have a virtual army of “Skimmbassadors’ helping share their message–literally, and figuratively. 6,000-plus Skimmbassadors, to be exact (according to the founders). In fact, that’s really how most people have heard about the The Skimm.

Case Study 83

Case Study Employee Study Software 83

Beyond PR

MAY 4, 2016

As children, we learn how to ask questions, share our opinions politely and work well with others. Of course, mastering the art of conversation is a process that never ends. We each have our own conversational roadblocks to overcome, and the only way to do that is with constant practice. The same can be said for the marketing and PR industries, as we find ourselves challenged by the impact of buyer 2.0.

Content Marketing 63

Content Marketing Marketing Strategy Resources 63

prTini

MAY 4, 2016

Spend enough time with me and you’ll probably hear the phrase “peak-and-valley PR.” Finding creative ways to avoid those valleys, or the downtimes between major announcements, is at the heart of what we do. Instead of letting coverage trickle off, we create opportunities to keep momentum moving. But while we emphasize the importance of steady coverage between newsworthy moments, we also know what it takes to amplify your message when you do have timely news to share.

Creativity 37

Creativity Print Communications Company 37