Mon.Feb 18, 2019

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Bet on It: How PR Can Help Sports Betting Companies Find Acceptance

Ronn Torossian

Last year, the Supreme Court finally lifted a ban on sports betting- and you can bet money on this decision having made a lot of firms very, very happy. From professional sports leagues, fantasy sports websites, casinos and racetracks, sports lovers and betters alike are now able to enjoy a pastime as old as time […]. The post Bet on It: How PR Can Help Sports Betting Companies Find Acceptance appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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How to learn and change from your brand’s biggest mistakes

Agility PR Solutions

No business is safe from a branding mistake. No matter how small or big they may be, every business is guilty of a misstep from time-to-time. However, the way you react to these mistakesis what makes all the difference. The American diner Denny’s offers a great example of the correct way to bounce back from […]. The post How to learn and change from your brand’s biggest mistakes appeared first on Agility PR Solutions.

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The hidden world of reviews: The biggest challenge facing comms today

PR in High Definition

Did you hear the one about LA-based musician Jered Eames organising an entire European tour for his band Threatin by faking a huge online following? The story was hard to miss at the end of 2018. Labelled ‘the great heavy metal hoax’, Eames’ scam was covered by NME, BBC, the Telegraph, and Rolling Stone, to name just a few. He has since claimed that the hoax was, in fact, a cleverly orchestrated publicity stunt.

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Most brands plan to spend more on influencer marketing in 2019—but is it paying off?

Agility PR Solutions

How are companies evolving influencer marketing strategies in 2019? The practice is certainly maturing, but many experts suggest that brands will need to significantly improve the authenticity and evaluation of their investments, according to new research from social listening firm Talkwalker. One key takeaway from the report is a newfound focus on authenticityover appearance, and on quality […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Growing your personal brand on social media

Lauri Pehar Borsh

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. Watch Pattie’s interview with BNN’s The Street. ANALYSIS: Are you narcissistic if you’re on social media? That was the question posed to me at a family BBQ on the weekend. I found myself defending […].

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I beg your pardon, I never promised you a rose garden?

PR in High Definition

While scrolling through LinkedIn in the dead of night, a rather interesting post caught my eye. One of my acquaintances had shared the below photo with the caption ‘client brief vs client budget’. After noticing the photo, a wry smile crossed my face but a few seconds later, I quickly realised how dangerous, decisive and potentially, destructive this piece was because, aside from the snigger factor, it’s not helpful.

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Best financial services campaign: Collaborative PR planning and clever packaging boosts BlueShore Financial awareness

Agility PR Solutions

Looking to boost its visibility in the media and among potential new clients, British Columbia-based financial institution, BlueShore Financialpartnered with Magnolia Marketing Communicationsin 2017. A provider of personal and business banking, wealth management, insurance and commercial lending solutions, BlueShore wanted to increase its brand awareness and fuel growth.

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Tool of the Month: Done with Chrome? Find a new home for the Brave

PR in High Definition

The privacy war has been one of the slowest revolutions in the 21st century: the Snowden revelations weren’t enough, Wikileaks didn’t do it, but the vast and ongoing data breaches have begun to effect a change – starting with Ashley Madison and ending with … well, it hasn’t ended yet, although almost every major platform has experienced one or another kind of data breach.

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What role should consumers expect to have in the product creation process?

Agility PR Solutions

Despite a healthy consumer appetite for providing feedback, product professionals are still challenged with understanding what their customers want, according to new research from product decision platform MakerSights. Additional findings pointed to the importance of customer feedback and adoption of new technologies (e.g., artificial intelligence, predictive analytics or 3D printing) in bridging the gapbetween understanding […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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And finally… Feeling unlucky?

PR in High Definition

It’s all too easy to fall down the rabbit hole that can be a Google search. You genuinely were trying to find that important industry report or double checking that stat for your article but 10 minutes later, you’ve somehow been led to watching a random YouTube video. It is related… somehow. For those of you who find that this is common, we’re sure you’re aware of Google’s ‘I’m feeling lucky’ button, and perhaps, on those slower Friday afternoons, you have given it a go.

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Journalists on the move – Week of February 18

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Financial Times: moves Hannah Kuchler (@hannahkuchler) to a new beat covering biotech, healthcare and pharmaceuticals in the U.S. She’s based in San Francisco. Las Vegas Sun: hires Bryan […].