Tue.May 19, 2020

Communication in the Age of COVID-19: What Conditions the Efficiency of the Communications Strategy | Business Wire Blog

Business Wire

Uncertainty about the unknown is normal. What we are experiencing has no close precedents. Is it possible to have formulas for situations not previously experienced? Without the spirit of questioning the intentions of some specialists, the real thing is that we have to take action. Although we are talking about changes – and many were already in full development – now we have been forced to make them.

Delivering Bad News

Ronn Torossian

Delivering bad news can be tough, especially when the people getting the bad news did nothing wrong. That’s been happening a lot recently, as many companies, large and small, have been forced to lay off or furlough great employees just because of COVID-19. Worse, this bad news has often had to be delivered virtually, due […]. The post Delivering Bad News appeared first on.

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SURVEY: COVID-19 highlights power of collaboration for PR pros

PR Daily

Our poll respondents say the crisis has changed the industry forever. Here’s how communicators see their future function as businesses navigate their way back to ‘normal.’. What will be the permanent impact of this health and economic crisis for the PR industry? In the short term, many organizations will keep scrambling to adapt to a new media landscape, recruit talent and reimagine once-routine tasks upended by the pandemic.

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Journalists Love Twitter, and if Your Job is Media Relations, You Should too

Sword and the Script

Most PR professionals seem to agree that media relations just gets harder every year. In 2018, 51% of respondents said media relations is getting harder, according to the annual JOTW Communications Survey, that I’ve partnered with Ned Lundquist and Ned’s Job of the Week newsletter to field. In 2019, that number jumped 17 points to 68%. The 2020 survey results aren’t out yet – but will be soon – and that number is going up again.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How video can cut through the noise during this crisis

PR Daily

With information overload and media disruption from COVID-19, you will have to be your own best advocate to get your messages out there. Here’s why video is a crucial tool. Video is your best bet for making an impression during this crisis. With audiences looking for information, but also looking for a respite from overstimulation, video is a crucial tool for getting your message in front of key audiences.

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More Trending

Do industry benchmarks for social media still hold value?

PR Daily

In a world dominated by paid campaigns and audience hyper-targeting across social media, is there still a place for industry benchmarking? In my work, I’m regularly asked to provide “industry benchmarks” to gauge and assess the success of our social campaigns. But what exactly is a benchmark? Understanding benchmarks. In the world of marketing and communications, benchmarks are commonly used to measure the perceived success or failure of a social campaign or post.

UK Media Moves including The Sunday Times, The Guardian, The Daily Record and more!

Cision

Ben Taylor to be Deputy Editor at Sunday Times as Sarah Baxter goes to US; Ashley Kirk is to join The Guardian as Visual Projects Editor; Chris McCall now Political Correspondent for the Daily Record. Media Blog

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Ragan will showcase the top comms campaigns, publications and events

PR Daily

Ragan’s PR Daily Awards will recognize the best work in PR, marketing and communications. The deadline for entries is June 19. The post Ragan will showcase the top comms campaigns, publications and events appeared first on PR Daily. Ragan Awards

Media Moves at the Washington Post & Adweek, Los Angeles Times Loses Veteran Editor/ Columnist

Cision

Jameson Fleming promoted at Adweek, Dr. Leana S. Wen joins The Post, and more. Media Blog

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

10 ways to keep employees engaged and informed during COVID-19 disruptions

PR Daily

Follow this guidance to produce meaningful messaging that resonates with workers and maintains a strong sense of community. COVID-19 is forcing companies to get serious about the vital importance of communication. Timely, thoughtful messaging can boost morale and make employees feel reassured, hopeful and uplifted. Poor communication can alienate staffers and cause costly chaos. Right now, employees are weighed down by heavy questions such as: Am I going to get furloughed or laid off?

5 SEO hacks no one talks about that you should embrace

Agility PR Solutions

Let’s face it—if you want to make it to the top of search engines, then you have to hone your SEO skills. Every day, thousands of new sites get developed and new posts go up, and the content pieces that get noticed are the ones optimized for search engines. Of course, there are your typical […]. The post 5 SEO hacks no one talks about that you should embrace appeared first on Agility PR Solutions. Marketing Public Relations marketing

These were the top technology publishers in 2020

NewsWhip

We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . Traditionally, we have broken down publishers by top overall coverage, which we do in our monthly rankings. . Obviously, one issue that this runs into is the fact that the big publishers with broad coverage tend to dominate, so we decided to break it down by various individual categories in our latest series. . We are going to begin with technology publishers.

COVID lawsuits are coming ? get your PR plan ready

The Stalwart Blog

I started to get a lot of inquiries from companies and business owners and executives wondering if they should start planning PR contingencies for percolating, ancillary COVID-19 issues. Grumblings from a disgruntled employee not happy with their reduced work hours or “work from home” order or a dissatisfied customer who still can’t find their products could exacerbate in this tense, anxiety-ridden environment. More specifically, these uncomfortable interactions could lead to lawsuits.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How COVID-19 will impact PR practice and skills

Stephen Waddington

COVID-19 is accelerating the modernisation of PR practice and skills. That’s daunting but it’s also incredibly exciting for individuals and organisations willing to invest in the future. Photo by domin_domin/iStock / Getty Images. The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis.

COVID comms strategies?5 recovery and comeback planning tips

Agility PR Solutions

For most of us, the initial onslaught of crisis planning in reaction to COVID-19 came in March. It started out with a wave of positioning and holding statements, Q&As, internal communiques on safety and health concern, lists of steps companies are taking for remote work and to ensure their employees’ safety, advisories on the steps […]. The post COVID comms strategies—5 recovery and comeback planning tips appeared first on Agility PR Solutions. Analysis Public Relations crisis

Out-of-Work Writing Talent Means Huge Opportunity for Brands

PR 20/20

The following is an excerpt from Joe’s new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis. It includes 13 strategies marketers need to employ now. Download it free today. In 2008, the financial climate started to take a turn for the worse in the United States and around the globe. Media companies began to lay off droves of journalists and writers in our industry.

Small businesses are confident in their ability to execute on goals?yet 95% don?t meet them

Agility PR Solutions

Business goals are set to be met, not just for the sake of satisfaction but of sustainability. However, new research from B2B ratings and reviews platform Clutch finds that while 77 percent of small business owners are somewhat or very confident in their ability to execute their strategy, a paltry 5 percent report achieving all […]. The post Small businesses are confident in their ability to execute on goals—yet 95% don’t meet them appeared first on Agility PR Solutions.

Sinister storytelling advice from Jack Nicholson — in the words of Matt Damon

Doctor Spin

“But if you leave the camera rolling.” ” I find myself re-listening over and over again to this story about Jack Nicholson and Martin Scorcese told by Matt Damon. For one thing, Damon’s story from the movie shoot of The Departed is perfectly told; there’s an economy of words, there’s the anticipatory effect of repetition, and there’s the profound nugget of storytelling wisdom at the end.

3 Ways to Incorporate Outcome Mapping into Your Organizational PR Strategy

Prowly

Strategic planning is one of the most valued skills in public relations, yet it is also one of the challenges that public relations professionals struggle with the most. Surveys of public relations professionals again and again find that measurement is at or near the top of their challenges. Measuring the impact of their role is […]. The post 3 Ways to Incorporate Outcome Mapping into Your Organizational PR Strategy appeared first on Prowly Magazine. Public Relations

UK Media Moves including The Sunday Times, The Guardian, The Daily Record and more!

TrendKite

Ben Taylor to be Deputy Editor at Sunday Times as Sarah Baxter goes to US; Ashley Kirk is to join The Guardian as Visual Projects Editor; Chris McCall now Political Correspondent for the Daily Record

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Increase your Earned PR Reach

5W PR

Paid media is a vital part of just about any PR or marketing plan, but what about increasing the opportunities for and effectiveness of organic media mentions? Is there a right way to go about getting valuable, earned media on a consistent basis? The answer is absolutely, yes, but it’s not simple, easy, or immediate. Creating that communications funnel takes time, discipline, and creativity.

Media Moves at the Washington Post & Adweek, Los Angeles Times Loses Veteran Editor/ Columnist

TrendKite

Jameson Fleming promoted at Adweek, Dr. Leana S. Wen joins The Post, and more

Media 48

?Primitive? is a handbook for navigating uncertain times using primal instincts

Muck Rack

‘Primitive’ is a handbook for navigating uncertain times using primal instincts

The Big Picture: discussing the media climate with Ian Murray

TrendKite

We chat to Ian Murray from the Society of Editors to find out his views on the state of the media, especially in these not so normal times

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Overcoming the challenges of doing PR remotely

Presspage

Digital technology has driven the world to be increasingly interconnected, and recent events will potentially accelerate the digital transformation for many companies. In fact, research about perceptions of digital penetration conducted by McKinsey uncovered that most sectors expect digital penetration to bring minor secondary changes or some core changes to their business. Our interactions with brands happen increasingly in a digital environment.

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#TipForTuesday ? Sharing your story on social media

HMA Public Relations

For today's #TipForTuesday, Marissa shares her insights on how to create engaging posts for your social media stories. Click the link to learn more. The post #TipForTuesday – Sharing your story on social media appeared first on HMA Public Relations. Featured Social Media Tip for Tuesday Facebook Instagram social media stories

Indirect and consequential loss exclusions – is it time for change?

Practical Law Construction

Parties to construction contracts often include clauses in their contracts seeking to exclude claims for indirect and consequential losses, believing that such clauses are likely to prevent claims for financial losses such as lost profits and business interruption. Contracting parties may consider such financial losses to be beyond the ordinarily recoverable losses flowing from a breach (as compared to the actual cost of repairing defects, for example).

Top CEOs building trust during COVID-19, Uber lays off another 3k, and EasyJet’s data breach

PR Daily

Also: Google Maps encourages virtual vacations, Instagram launches feature focused on wellness and mental health, South Korean soccer team apologizes for sex dolls, and more. Hello, communicators: Google Maps is encouraging consumers to “take a virtual travel day” with its mascot, “Pegman from #StreetView”: While we may be staying home, that doesn’t mean we can’t still explore. Let’s take a virtual travel day with #StreetView to see the world from home. Where will you go?

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