Tue.May 19, 2020

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Communication in the Age of COVID-19: What Conditions the Efficiency of the Communications Strategy | Business Wire Blog

Business Wire

Uncertainty about the unknown is normal. What we are experiencing has no close precedents. Is it possible to have formulas for situations not previously experienced? Without the spirit of questioning the intentions of some specialists, the real thing is that we have to take action. Although we are talking about changes – and many were already in full development – now we have been forced to make them.

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Delivering Bad News

Ronn Torossian

Delivering bad news can be tough, especially when the people getting the bad news did nothing wrong. That’s been happening a lot recently, as many companies, large and small, have been forced to lay off or furlough great employees just because of COVID-19. Worse, this bad news has often had to be delivered virtually, due […]. The post Delivering Bad News appeared first on.

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Journalists Love Twitter, and if Your Job is Media Relations, You Should too

Sword and the Script

Most PR professionals seem to agree that media relations just gets harder every year. In 2018, 51% of respondents said media relations is getting harder, according to the annual JOTW Communications Survey, that I’ve partnered with Ned Lundquist and Ned’s Job of the Week newsletter to field. In 2019, that number jumped 17 points to 68%. The 2020 survey results aren’t out yet – but will be soon – and that number is going up again.

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3 Ways to Incorporate Outcome Mapping into Your Organizational PR Strategy

Prowly

Strategic planning is one of the most valued skills in public relations, yet it is also one of the challenges that public relations professionals struggle with the most. Surveys of public relations professionals again and again find that measurement is at or near the top of their challenges. Measuring the impact of their role is […]. The post 3 Ways to Incorporate Outcome Mapping into Your Organizational PR Strategy appeared first on Prowly Magazine.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

COVID-19 is accelerating the modernisation of PR practice and skills. That’s daunting but it’s also incredibly exciting for individuals and organisations willing to invest in the future. Photo by domin_domin/iStock / Getty Images. The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and Yo

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These were the top technology publishers in 2020

NewsWhip

We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . Traditionally, we have broken down publishers by top overall coverage, which we do in our monthly rankings. . Obviously, one issue that this runs into is the fact that the big publishers with broad coverage tend to dominate, so we decided to break it down by various individual categories in our latest series. .

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The Big Picture: discussing the media climate with Ian Murray

Cision

We chat to Ian Murray from the Society of Editors to find out his views on the state of the media, especially in these not so normal times.

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Increase your Earned PR Reach

5W PR

Paid media is a vital part of just about any PR or marketing plan, but what about increasing the opportunities for and effectiveness of organic media mentions? Is there a right way to go about getting valuable, earned media on a consistent basis? The answer is absolutely, yes, but it’s not simple, easy, or immediate. Creating that communications funnel takes time, discipline, and creativity.

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Media Moves at the Washington Post & Adweek, Los Angeles Times Loses Veteran Editor/ Columnist

Cision

Jameson Fleming promoted at Adweek, Dr. Leana S. Wen joins The Post, and more.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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4 reasons your business may be getting poor reviews—and how to improve them

Agility PR Solutions

When your growing business is starting to take off and you’re pleased with your revenue but not your reviews, you need to act quickly and decisively. Here are four reasons why your business may be receiving poor reviews, and some ways you can remedy the problem head-on: You’re not utilizing information about your customers to […]. The post 4 reasons your business may be getting poor reviews—and how to improve them appeared first on Agility PR Solutions.

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Overcoming the challenges of doing PR remotely

Presspage

Digital technology has driven the world to be increasingly interconnected, and recent events will potentially accelerate the digital transformation for many companies. In fact, research about perceptions of digital penetration conducted by McKinsey uncovered that most sectors expect digital penetration to bring minor secondary changes or some core changes to their business.

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COVID comms strategies?5 recovery and comeback planning tips

Agility PR Solutions

For most of us, the initial onslaught of crisis planning in reaction to COVID-19 came in March. It started out with a wave of positioning and holding statements, Q&As, internal communiques on safety and health concern, lists of steps companies are taking for remote work and to ensure their employees’ safety, advisories on the steps […]. The post COVID comms strategies—5 recovery and comeback planning tips appeared first on Agility PR Solutions.

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Overcoming the challenges of doing PR remotely

Presspage

Digital technology has driven the world to be increasingly interconnected, and recent events will potentially accelerate the digital transformation for many companies. In fact, research about perceptions of digital penetration conducted by McKinsey uncovered that most sectors expect digital penetration to bring minor secondary changes or some core changes to their business.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Small businesses are confident in their ability to execute on goals?yet 95% don?t meet them

Agility PR Solutions

Business goals are set to be met, not just for the sake of satisfaction but of sustainability. However, new research from B2B ratings and reviews platform Clutch finds that while 77 percent of small business owners are somewhat or very confident in their ability to execute their strategy, a paltry 5 percent report achieving all […]. The post Small businesses are confident in their ability to execute on goals—yet 95% don’t meet them appeared first on Agility PR Solutions.

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?Primitive? is a handbook for navigating uncertain times using primal instincts

Muck Rack

‘Primitive’ is a handbook for navigating uncertain times using primal instincts

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Out-of-Work Writing Talent Means Huge Opportunity for Brands

PR 20/20

The following is an excerpt from Joe’s new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis. It includes 13 strategies marketers need to employ now. Download it free today. In 2008, the financial climate started to take a turn for the worse in the United States and around the globe. Media companies began to lay off droves of journalists and writers in our industry.

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#TipForTuesday ? Sharing your story on social media

HMA Public Relations

For today's #TipForTuesday, Marissa shares her insights on how to create engaging posts for your social media stories. Click the link to learn more. The post #TipForTuesday – Sharing your story on social media appeared first on HMA Public Relations.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Indirect and consequential loss exclusions – is it time for change?

Practical Law Construction

Parties to construction contracts often include clauses in their contracts seeking to exclude claims for indirect and consequential losses, believing that such clauses are likely to prevent claims for financial losses such as lost profits and business interruption. Contracting parties may consider such financial losses to be beyond the ordinarily recoverable losses flowing from a breach (as compared to the actual cost of repairing defects, for example).