ImPRessions - Crenshaw Communications

SEPTEMBER 4, 2018

As many in PR and politics have observed, the president has a talent for exploiting cultural flashpoints. The NFL’s battered reputation has been partly blamed on his criticism of players who chose to take a knee during the national anthem at the start of many games. But Mr. Trump may have met his PR match. Nike, with its own unerring instinct for the big play, has unveiled a 30th anniversary “Just Do It” campaign around former NFL-er and activist Colin Kaepernick.

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Reputation Twitter Brand Branding 160

Solo PR Pro

SEPTEMBER 4, 2018

Summer is unofficially over, and thoughts have already turned to football and pumpkin spice everything. It also means eyes are on the last few months of 2018. How can you set your business up for a strong financial finish to your year? Check Your Numbers. 2018 is the first year under the new Tax Cuts and Jobs Act. Meet with your accountant to make sure you’re on the right track with your expenses.

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Financial Meeting Corporate Pitching 55

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. You can also listen to this episode on iTunes , Spotify , and Stitcher. Captain Chris Hsiung and Katie Nelson, of Mountain View Police Department, join The Invincible Brand Podcast to discuss how they quickly overcame an escalating viral crisis in a way that increased the trust their community and the general public have in their brand.

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Crisis Viral Brand Branding 176

Deirdre Breakenridge

SEPTEMBER 4, 2018

A Guest Post By Rhys Schueren, Student, Loyola University Maryland. This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. As a public relations intern for KSC, I gained a variety of hands on experience and had the chance to build my professional portfolio by working on projects ranging from postcard mailers to article and blog posts for clients’ websites.

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Publicity Conference Film Advertising 150

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

SEPTEMBER 4, 2018

Every business owner must know what to do when they are in the middle of a public relations crisis. These are the kinds of things that can happen to literally any company at all. In fact, if a company is around long enough, they are almost certainly going to be in the middle of a […]. The post 5 tips for dealing with a crisis from a PR perspective appeared first on Agility PR Solutions.

Crisis 101

Crisis Company Publicity Analysis 101

Sword and the Script

SEPTEMBER 4, 2018

Situational awareness is a concept I first learned in the military. It’s the idea that most environments that warrant a military presence are fluid and dynamic. You can’t get so focused on what you’re trying to do – that you lose sight of what else is happening – ethnically, politically, locally, nationally, internationally. The modern battlefield isn’t just about bullets, rather includes information, influence, culture, and other problems that can’t be solved by kicking in doors.

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Industry Marketing Trade Shows Leadership 71

Muck Rack

SEPTEMBER 4, 2018

PR content creation: 2 must-ask questions before that first keystroke

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Brand24

SEPTEMBER 4, 2018

Learn how to track hashtags across social media, including Facebook, Twitter and Instagram. If hashtag analytics is something you also need, make sure you make it until the end!

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Social Media How To Media Analytics 60

Agility PR Solutions

SEPTEMBER 4, 2018

“Impact investing”—financial investments designed to generate a measurable, positive impact on society, while also providing potential returns—is growing in popularity, according to new research from global asset manager American Century Investments. The “appeal” of impact investing reached 49 percent among 2018 survey participants, compared to 38 percent in 2016.

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Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Inbound PR

SEPTEMBER 4, 2018

Did you know that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others? Social media allows you to build brand awareness without needing to invest a ton in media, print or display advertising. It allows you to bring leads to your business by complementing or augmenting your other marketing efforts such as email or events.

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Agility PR Solutions

SEPTEMBER 4, 2018

Benevolent force for good or existential threat to humanity? A new research report measuring consumer attitudes around artificial intelligence (AI) reveals how consumers really feel about the growing pervasiveness of AI in society and their comfort level with rapid advances in the technology’s use. The new report from CX consultancy Elicit finds consumers conflicted as […].

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Consumer Company Measurement Technology 60

Wildfire

SEPTEMBER 4, 2018

With the rise of “fake news”, it’s perhaps no surprise that there’s a lack of trust in the communications industry of late and, as a result, we’re seeing several myths and misconceptions looming over the PR industry, which are being taken as fact by the public every day. Public relations plays a pivotal role in helping businesses and brands achieve commercial success, so it’s important that we separate the facts from the fiction, and instil faith back into an industry that has a history stretchi

Banking 45

Banking Education Industry Crisis 45

Stephen Waddington

SEPTEMBER 4, 2018

Control your message and your media by using owned media. It’s a powerful form of communication for trusted organisations. Owned media is arguably the most compelling form of media in the paid, earned, shared and owned (PESO) model. It’s dependable because it’s completely within the control of an organisation to produce and publish or broadcast. Digital examples of owned media include email, blogs, graphics, videos and websites.

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How To Media Print Infographics 113

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

PR Fuel

SEPTEMBER 4, 2018

Yes, you can greatly improve your press releases, it’s simple to get more media coverage and engagement. I didn’t say easy, it surely takes work and focus. But the basic principles of great PR are simple, because they’re based on common sense. Here are some great tips, thoughts about bosses and clients, and even the challenge of a one-sentence release: 5 Ways to Become a Better Press Release Writer.

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