Fri.Jun 07, 2019

A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

If you’ve scored your first tech PR internship this summer, congratulations and welcome to the *dark side (some jargon already!)

Survey: Micro-influencers offer big rewards for brand managers

PR Daily

Do those online celebrities with smaller followings really have the engagement that some industry experts suggest? New research offers insights for your next influencer campaign. Just how successful can a “micro-influencer” be at engaging his or her audience?

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A Handy Trick For Measuring the Awareness of a PR Campaign

The Resolution Blog

Measurement in PR often stops at counting clips and audience figures. If you’re guilty of this, you’re missing out on digging into the results of a big part of your campaign?—?the the “outtakes”.

3 reasons storytelling is essential in health care marketing

PR Daily

Yes, industry rules can restrict you, but there are ways to humanize the care your hospital or practice offers, and personal outreach is as important as bedside manner. Some 10 years ago, I opened a meeting with a prospective client by posing a question.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

#FunFactFriday – Summer Solstice

HMA Public Relations

Summer is upon us! You know what that means: drinks by the pool, time to work on the perfect golden tan and overwhelming Arizona heat. As […]. The post #FunFactFriday – Summer Solstice appeared first on HMA Public Relations.

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How the Royal Household and the Great British Establishment Wrapped up a PR gift for Trump.

Mark My Words

Trump’s visit reminded me of that old adage ‘money can’t buy class’. But it can get you close to it if you are President Trump, and in doing so see your approval ratings soar back home by quite a margin.

How Google’s algorithm tweak puts new pressure on marketers

PR Daily

By limiting relevant pages to two per domain in many searches, the company is challenging communicators to get even more creative with content. Here’s what you must know. With its latest move to improve the consumer experience, Google might be fettering online marketers.

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Marketing Under the Influence: The Impact of Influencers in Today’s Digital World

Barokas

Back in the day, every kid on the block wanted a pair of Air Jordans. Who wouldn’t want to be like Mike? Celebrity endorsements have been around for more than a century, but the 80s ushered in a new era of celebrity that not only elevated brands, but profits as well.

Why we should begin sentences with ‘and’ or ‘but’

PR Daily

The fights over grammar and usage are bitter here at Ragan. But we all know when to call it a day. We at Ragan Communications are nothing if not passionate wordsmiths, so our leaders tend to forgive us for the brawls that occasionally break out over style and grammar.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to Build Good Media Relations – Best & Worse Practices to Help You Improve

Prowly

Over eighty percent believe communication professionals should learn more about a media outlet before they pitch. How to improve media relations? The post How to Build Good Media Relations – Best & Worse Practices to Help You Improve appeared first on Prowly Magazine. Magazine Public Relations media database media outlets media relations

The 5 most popular stories on PR Daily this week

PR Daily

This week, readers were interested in tools and apps for writers, getting more from LinkedIn, pitching podcasts, and more. Here are the five most widely read stories this week on PR Daily : 8 digital tools to streamline the writer’s workday. 5 ways social media has revolutionized PR.

Contract wins for Engage

Engage PR

Engage PR has secured a series of clients wins, with two FTSE-listed companies being added to its portfolio. Engage will handle projects for the Aberdeen-based operations of those large firms. Engage has also signed up a software business with ambitions for further expansion outwith the UK, a north-west of England-based engineering company, an Aberdeen professional services support business and a small north-east leisure & hospitality client.

Did your content help build brand awareness?

PR Daily

Enter PR Daily’s 2019 Content Marketing Awards. Save $50 per submission when you enter by June 12. The post Did your content help build brand awareness? appeared first on PR Daily. PR Daily Awards

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Get Famous Friday: Know Who You’re Pitching

PR for Anyone

Hi everyone. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week’s tip is to make sure you know WHO you’re pitching. . Make sure you’re pitching the RIGHT person. Don’t send your business story to the Food Editor or the Jewelry Editor or the fashion person … Update

Report: Insights into LGBTQ consumers and their messaging preferences

PR Daily

Many organizations are sharing messages for National Pride Month, but do they resonate, or ring hollow? As always, consistent actions have greater impact than mere words. Many marketers and PR pros are preparing for brand activations ahead of National Pride Month to engage LGBTQ consumers.