Fri.Jun 07, 2019

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How to Build Good Media Relations – Best & Worse Practices to Help You Improve

Prowly

Over eighty percent believe communication professionals should learn more about a media outlet before they pitch. How to improve media relations? The post How to Build Good Media Relations – Best & Worse Practices to Help You Improve appeared first on Prowly Magazine.

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A Handy Trick For Measuring the Awareness of a PR Campaign

The Resolution Blog

Measurement in PR often stops at counting clips and audience figures. If you’re guilty of this, you’re missing out on digging into the results of a big part of your campaign?—?the “outtakes”. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience.

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Get Famous Friday: Know Who You’re Pitching

PR for Anyone

Hi everyone. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week’s tip is to make sure you know WHO you’re pitching. . Make sure you’re pitching the RIGHT person.

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Marketing Under the Influence: The Impact of Influencers in Today’s Digital World

Barokas

Back in the day, every kid on the block wanted a pair of Air Jordans. Who wouldn’t want to be like Mike? Celebrity endorsements have been around for more than a century, but the 80s ushered in a new era of celebrity that not only elevated brands, but profits as well. Along with Air Jordans, how brands engage and promote their products and services has evolved.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Cauliflower, champagne and country - but no complacency

Steve Barrett on PR

The industry gathered this week to celebrate inspiring female PR professionals, a communications leader turned successful entrepreneur, and Grammy Award-winning country star Jennifer Nettles.

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#FunFactFriday – Summer Solstice

HMA Public Relations

Summer is upon us! You know what that means: drinks by the pool, time to work on the perfect golden tan and overwhelming Arizona heat. As […]. The post #FunFactFriday – Summer Solstice appeared first on HMA Public Relations.

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A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

If you’ve scored your first tech PR internship this summer, congratulations and welcome to the *dark side (some jargon already!) You’re about to be thrust into the fascinating world of public relations – where people naturally speak their own private language with various business slang and PR lingo. To get ahead of the game and save yourself some assimilation time, here’s a handy primer on current PR/biz jargon – at least the kind we use in New York tech PR.

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How the Royal Household and the Great British Establishment Wrapped up a PR gift for Trump.

Mark My Words

Trump’s visit reminded me of that old adage ‘money can’t buy class’. But it can get you close to it if you are President Trump, and in doing so see your approval ratings soar back home by quite a margin. With no gaffs or protocol errors in the UK this week, his standing in the polls has risen which proves that despite the media bubble the Trump three ring circus trundles on pretty much unaffected.