Tue.Nov 26, 2019

What PR pros mean when they say ‘business acumen’

PR Daily

Much has been made of financial literacy and business prowess, but what specific skills are industry leaders talking about? A study picked Page Society members’ brains for a consensus.

How to Not Lose Momentum

Konnect Agency

There are many things that are indicative of a strong public relations agency , but one of the telltale signs is the number of years they have kept their clients. Similar to having an employee for years, agencies strive to have clients for years, but what is the key to doing this?

The cold, hard truth: The PR and ad industries are still hooked on “vanity metrics”

Communications Conversations

If you spent a few minutes on social media last week, you undoubtedly heard about South Dakota’s new anti-meth ad campaign (here’s the link to one story –I share an AdWeek link below). This sparked all kinds of conversation–mostly around why the campaign was a failure.

How to Overcome Startup PR Challenges

Flack's Revenge

Pixabay. Some may assume that those who work in technology PR have similar gigs – but the assignments can vary substantially. First, almost every company is a tech company today, right? So just adding “technology” to PR does not shed much light.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 steps for generating backlinks using infographics

PR Daily

Google loves backlink traffic, and consumers love infographics. Follow this protocol to generate striking, informative visual content that will drive new users to your website.

More Trending

Infographic: Holiday video marketing tips

PR Daily

Are you hoping to reach your audience with videos for the holiday shopping season? Here are some important trends and tactics you should know. What kinds of videos will perform the best this holiday season?

UK Media Moves including Sifted, YourMoney.com, the Insurance Times, Bustle UK and more

Cision

Marie Maward has joined Sifted from Bloomberg News, Paloma Kubiak has returned to her role of Deputy Editor at YourMoney.com and Bustle UK appoints a new Executive Editor. Media Blog

Google slammed for axing pro-union workers, McDonald’s to pay $26M in labor-law settlement, and key lessons from HIMSS’ rebranding

PR Daily

Also: An infernal typo in a ‘pictures with Santa’ ad, how chatbots make the greatest impact, Facebook’s new marketing research app, and more.

Media Moves at PAPER Magazine & Memphis Business Journal, POLITICO Founder Announces New Digital Launch

Cision

Kat Gillespie promoted at PAPER, Robert Allbritton to launch Protocol in early 2020, and more. Media Blog

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

PR Tech Briefing: How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations

Sword and the Script

A short while back I wrote about the new retargeting capability Cision is delivering to PR based on who is reading your coverage. The retargeting builds on the company’s efforts to deliver attribution.

Research in focus—experts want outputs accompanied by better quality indicators

Agility PR Solutions

Researchers today have confidence in peer review, but strains on the system—including the increasing volume of research outputs and platforms to access research—are causing them to worry about quality and reliability, new research from Sense about Science and Elsevier finds.

Media Moves at PAPER Magazine & Memphis Business Journal, POLITICO Founder Announces New Digital Launch

TrendKite

Kat Gillespie promoted at PAPER, Robert Allbritton to launch Protocol in early 2020, and more

Black Friday & Cyber Monday’s distinct marketing opportunities

Agility PR Solutions

There is still a dichotomy in how consumers approach Black Friday vs. Cyber Monday, according to a recent study by strategy and marketing consulting firm Simon-Kucher & Partners. Sixty percent of Black Friday shoppers browse through offerings in the hopes that they find the best deals, whatever they may be. Alternatively, 50 percent of Cyber Monday […]. The post Black Friday & Cyber Monday’s distinct marketing opportunities appeared first on Agility PR Solutions.

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UK Media Moves including Sifted, YourMoney.com, the Insurance Times, Bustle UK and more

TrendKite

Marie Maward has joined Sifted from Bloomberg News, Paloma Kubiak has returned to her role of Deputy Editor at YourMoney.com and Bustle UK appoints a new Executive Editor

…And The Recipient of the 2020 Nonprofit Reputation Program is…

Reputation Us

… Camp Fire Central Oregon ! That’s right, the Nonprofit Reputation Program random drawing of eligible nominees was conducted on Tuesday (11/26) by ReputationUs and the Nonprofit Association of Oregon (NAO), and we’re pleased to announce that Camp Fire Central Oregon is the recipient of six months of pro bono reputation management services in 2020. See drawing video ! We were delighted to have received several remarkable nominees and appreciate everyone’s participation. EVERYONE WINS!

How to use your reputation in a crisis, not destroy it

Public Relations Sydney

The success of any business – from banks to online shoe stores, including social media influencers, hinges on their authenticity. In order to connect and relate with an audience, a genuine sense of sincerity needs to be identifiable in both their actions and the topics they choose to talk about.

Book Clubbin': Amplify Your Brainstorm Sessions with the Six Thinking Hats

PR 20/20

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. Thinking. It’s something we do on a daily basis.

I’ve been persuaded not to vote and that’s so bloody wrong

Stephen Waddington

The penny has finally dropped for me. Voter fatigue and persuading people not to vote is the easiest way to win an election. Please register to vote.

Three Lessons Learned at the Teen Vogue Summit

Konnect Agency

Our team at Konnect Agency loves attending events to meet and learn from experts in their respective fields. Earlier this month we attended the 2019 Teen Vogue Summit in Los Angeles.

The top 10 newspapers based in Phoenix

Muck Rack

The top 10 newspapers based in Phoenix

Digital PR in 2020: How to Incorporate SEO & Content Marketing into Your PR Strategy

Prowly

For your brand messaging and PR efforts to make an impact on your audience, you need to produce high-quality content that meets specific standards to support it. The post Digital PR in 2020: How to Incorporate SEO & Content Marketing into Your PR Strategy appeared first on Prowly Magazine. Content Marketing Magazine content marketing SEO

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Does your branding message ‘spark joy’?

HMA Public Relations

Marie Kondo’s new e-commerce line has raised many conflicting questions about her brand which was built on the motto of “tidying up”. Follow the link to read more from Annelise about brand messaging. The post Does your branding message ‘spark joy’? appeared first on HMA Public Relations. Featured PR and HMA PR Annelise Krafft brand message brand messaging KonMari marie kondo spark joy tidying up

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Of Empty Rooms, Transcontinental Moves, and Gratitude

Waxing UnLyrical

A very personal story… and a “thank you” to you, for hanging in with me as I finally found my way back to blogging. I’m back. It was December 23, 2003. I’d just flown across the country – from the San Francisco Bay Area to Washington, D.C.