Tue.Nov 26, 2019

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How to Not Lose Momentum

Konnect Agency

There are many things that are indicative of a strong public relations agency , but one of the telltale signs is the number of years they have kept their clients. Similar to having an employee for years, agencies strive to have clients for years, but what is the key to doing this? Never losing momentum. A client stays on a with their public relations firm when they feel the agency is consistently keeping their brand top-of-mind and reaching their target customer, but how does a public relations

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The cold, hard truth: The PR and ad industries are still hooked on “vanity metrics”

Communications Conversations

If you spent a few minutes on social media last week, you undoubtedly heard about South Dakota’s new anti-meth ad campaign (here’s the link to one story –I share an AdWeek link below). This sparked all kinds of conversation–mostly around why the campaign was a failure. But, one side conversation that I found particularly interesting revolved around metrics.

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How to Overcome Startup PR Challenges

Flack's Revenge

Pixabay. Some may assume that those who work in technology PR have similar gigs – but the assignments can vary substantially. First, almost every company is a tech company today, right? So just adding “technology” to PR does not shed much light. Job requirements for those pitching consumer tech products may be more like general CPG.

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Digital PR in 2020: How to Incorporate SEO & Content Marketing into Your PR Strategy

Prowly

For your brand messaging and PR efforts to make an impact on your audience, you need to produce high-quality content that meets specific standards to support it. The post Digital PR in 2020: How to Incorporate SEO & Content Marketing into Your PR Strategy appeared first on Prowly Magazine.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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About

Rock the Status Quo

About Brandon Kristy Hey there, I'm Brandon Kristy, self employed, adventure loving, life living, freedom seeker who is living life on his own terms. After working a soul sucking 9-5 I knew there had to be a better way. I found the right mentors, listened to the right people and dedicated my life to living freely the way I want I too. Allowing me to travel to Disney world whenever, have more free time to do the things I love and more importantly I'm making it my mission to help others learn the

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3 keys to the link between customer service and brand reputation

Agility PR Solutions

All businesses should be aware of the important connection between customer service and brand image. Think about it; a customer who receives poor service is going to associate this level of service with your company and overall brand. They are unlikely to recommend your business to other people or spend more money with your company […]. The post 3 keys to the link between customer service and brand reputation appeared first on Agility PR Solutions.

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Media Moves at PAPER Magazine & Memphis Business Journal, POLITICO Founder Announces New Digital Launch

Cision

Kat Gillespie promoted at PAPER, Robert Allbritton to launch Protocol in early 2020, and more.

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…And The Recipient of the 2020 Nonprofit Reputation Program is…

Reputation Us

… Camp Fire Central Oregon ! That’s right, the Nonprofit Reputation Program random drawing of eligible nominees was conducted on Tuesday (11/26) by ReputationUs and the Nonprofit Association of Oregon (NAO), and we’re pleased to announce that Camp Fire Central Oregon is the recipient of six months of pro bono reputation management services in 2020. See drawing video !

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PR Tech Briefing: How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations

Sword and the Script

A short while back I wrote about the new retargeting capability Cision is delivering to PR based on who is reading your coverage. The retargeting builds on the company’s efforts to deliver attribution. Attribution is the ability to understand who read coverage of your organization by a third party and then took the action you are trying to elicit. I had a chance to catch up with the product management team working on the Cision Impact product.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Research in focus—experts want outputs accompanied by better quality indicators

Agility PR Solutions

Researchers today have confidence in peer review, but strains on the system—including the increasing volume of research outputs and platforms to access research—are causing them to worry about quality and reliability, new research from Sense about Science and Elsevier finds. Ten years on from the two orgs’ influential peer review survey of 2009, the new survey found that […].

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How to use your reputation in a crisis, not destroy it

Public Relations Sydney

The success of any business – from banks to online shoe stores, including social media influencers, hinges on their authenticity. In order to connect and relate with an audience, a genuine sense of sincerity needs to be identifiable in both their actions and the topics they choose to talk about. The bushfires that have spread […]. The post How to use your reputation in a crisis, not destroy it appeared first on Public Relations Sydney.

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Three Lessons Learned at the Teen Vogue Summit

Konnect Agency

Our team at Konnect Agency loves attending events to meet and learn from experts in their respective fields. Earlier this month we attended the 2019 Teen Vogue Summit in Los Angeles. The summit took place November 1st through 3rd and included panels, workshops and performances all designed to inspire young attendees to think about their professional futures and aspirations.

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Black Friday & Cyber Monday’s distinct marketing opportunities

Agility PR Solutions

There is still a dichotomy in how consumers approach Black Friday vs. Cyber Monday, according to a recent study by strategy and marketing consulting firm Simon-Kucher & Partners. Sixty percent of Black Friday shoppers browse through offerings in the hopes that they find the best deals, whatever they may be. Alternatively, 50 percent of Cyber Monday […].

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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The top 10 newspapers based in Phoenix

Muck Rack

The top 10 newspapers based in Phoenix

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Does your branding message ‘spark joy’?

HMA Public Relations

Marie Kondo’s new e-commerce line has raised many conflicting questions about her brand which was built on the motto of “tidying up”. Follow the link to read more from Annelise about brand messaging. The post Does your branding message ‘spark joy’? appeared first on HMA Public Relations.

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Book Clubbin': Amplify Your Brainstorm Sessions with the Six Thinking Hats

PR 20/20

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. Thinking. It’s something we do on a daily basis. From deciding what you want in your coffee to preparing for a business call, thinking is required for almost every aspect of daily life.

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Of Empty Rooms, Transcontinental Moves, and Gratitude

Waxing UnLyrical

A very personal story… and a “thank you” to you, for hanging in with me as I finally found my way back to blogging. I’m back. It was December 23, 2003. I’d just flown across the country – from the San Francisco Bay Area to Washington, D.C. – to join my (now late) husband and begin our new life in the nation’s capital.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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I’ve been persuaded not to vote and that’s so bloody wrong

Stephen Waddington

The penny has finally dropped for me. Voter fatigue and persuading people not to vote is the easiest way to win an election. Please register to vote. If there’s a theme to the articles that I’ve written about the media shenanigans over the first few weeks of the general election campaign it’s that the media and social media has left us exhausted. I’ve been persuaded not to vote because I feel helpless about the options before me.