Wed.Mar 20, 2019

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Tips for building and maintaining relationships with clients

Ronn Torossian

Building strong client relationships is essential to having a well-performing and sustainable PR business. A good client relationship might not only pave the road for return business, but it will also result in new business through recommendations and referrals. If you’re looking to build lasting relationships with your client, follow these tips: Cultivate rapport This […].

Blogging 170
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Marketing and Brand Communication Strategies in Esports [E-book]

Prowly

In our e-book we want to show you the areas that PR and marketing agencies should be interested in and present the people who are interested in addressing communication activities to this group. The post Marketing and Brand Communication Strategies in Esports [E-book] appeared first on Prowly Magazine.

Strategy 154
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How CEOs are boosting ethics engagement to fuel corporate culture and brand trust

Agility PR Solutions

CEOs are deepening their engagement in the areas of ethics, values, trust and transparency, according to new research on the marketing and communications practices of leading companies from EthicOne and the Ethisphere Institute. The new, jointly released Ethics in Marketing & Communicationsstudy examined all 135 companies on the 2018 World’s Most Ethical Companies list as […].

Ethics 148
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A Conversation With Award-Winning Poet and PRSA Member Megha Pai

PRSay

During the week, Pittsburgh’s Megha Pai works as an assistant account executive at the agency Havas PR , where she creates social media content, pitches journalists and drafts news releases. But when Sunday rolls around, Pai grabs her notebook, heads to a local coffee shop and writes poems — the likes of which have been published in the Pittsburgh Post-Gazette and earned her a 2017 nomination for Pittsburgh City Paper’s “Best Local Poet.” Pai, who also serves on the board of P

Writing 120
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Misinformation, fake news, and implications for the PR industry

Agility PR Solutions

The emergence of social media and the Internet as a whole has opened the floodgates to a deluge of information, both false and true. This would not be problem if we lived in a society where everyone had a habit of skeptical thinking and critical inquiry, but considering the fact that as much as 63 […]. The post Misinformation, fake news, and implications for the PR industry appeared first on Agility PR Solutions.

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Blogging can be a full time job, says Vuelio

Stephen Waddington

A report from Vuelio suggests that blogging is becoming a source of income for a quarter of bloggers. Proceed with caution. Blogging is professionalising and has become a paid activity for up to a fifth of bloggers. Typical remuneration is in the range of £250 to £1,000 for a collaboration with a brand. 19% of bloggers claim to command fees in this range, with two percent earning more than £1,000.

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How to Conduct Skype and Facebook Live Interviews with the Media

Critical Mention

Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. With news media resources continuing to shrink, news organizations find that interviews through social media save valuable time and resources. It can also provide a sense of immediacy during an ongoing media event.

Skype 72
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New agency compensation study consistent with PR benchmarking research

Agility PR Solutions

PR and creative agency consulting firm Gould+Partners recently released its fourth PR industry annual survey report, The Trusted Authority in PR Industry Trends and Best Practices. The study comes on the heels of the company’s previously published research reports, Best Practices Financial Benchmarking Report, the Billing Rates/Utilization Report and the Industry Growth Report.

Study 68
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Sealy scores with new partnership deal kick-off

Prohibition

Wigan Warriors test out Sealy product on the pitch. As we launch head on into our spring campaigns, it’s an exciting time across the board at Prohibition, but for one of our clients it allows us to get stuck in with some of their exciting sponsorship partners – a great chance to exercise our PR muscles in the world of sport! Client Sealy UK has kick-started its new partnership deal with 2018 BETFRED Super League Champions, Wigan Warriors, by holding a creative photoshoot with the Warrior’s First

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Gen Z’s perspective on transportation ushers in new “Mobility Culture”

Agility PR Solutions

A new report from global comms firm Allison+Partners suggests that changing definitions of transportation and an influx of new mobility solutions are paving the way for the birth of a new culture—the mobility culture. Resulting from the intersection of transportation and technology, this cultural shift will be driven forward by a new generation of consumers—those just […].

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PRSA Western District Conference Redux 

HMA Public Relations

We are three weeks from the 2019 PRSA Western District Conference, which takes place in Phoenix April 10-12 and is being co-chaired by none other than […]. The post PRSA Western District Conference Redux appeared first on HMA Public Relations.