Wed.Mar 20, 2019

Tips for building and maintaining relationships with clients

Ronn Torossian

Building strong client relationships is essential to having a well-performing and sustainable PR business. A good client relationship might not only pave the road for return business, but it will also result in new business through recommendations and referrals.

How CEOs are boosting ethics engagement to fuel corporate culture and brand trust

Agility PR Solutions

CEOs are deepening their engagement in the areas of ethics, values, trust and transparency, according to new research on the marketing and communications practices of leading companies from EthicOne and the Ethisphere Institute.

Ethics 155

A Conversation With Award-Winning Poet and PRSA Member Megha Pai

PRSay

During the week, Pittsburgh’s Megha Pai works as an assistant account executive at the agency Havas PR , where she creates social media content, pitches journalists and drafts news releases.

The problem with exclamation points

PR Daily

Many online writers overuse the punctuation mark in their quest for emphasis, but some are fighting back. Can the trend be stopped?

Web 171

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Misinformation, fake news, and implications for the PR industry

Agility PR Solutions

The emergence of social media and the Internet as a whole has opened the floodgates to a deluge of information, both false and true.

More Trending

How to pitch contributed content: 4 tips for success

Muck Rack

How to pitch contributed content: 4 tips for success

Courting young consumers, Instagram launches in-app checkout

PR Daily

The popular photo-sharing app now offers users tools for buying products directly from their favorite brands. The feature suggests a new direction for social media marketing. Instagram sees its future as a rival to Amazon rather than as an entertainment network.

New agency compensation study consistent with PR benchmarking research

Agility PR Solutions

PR and creative agency consulting firm Gould+Partners recently released its fourth PR industry annual survey report, The Trusted Authority in PR Industry Trends and Best Practices.

Study 85

22 ways to earn recognition for your CSR efforts

PR Daily

PR Daily’s 2019 Corporate Social Responsibility Awards will showcase top organizations doing their best to make a positive impact on the world. Is the world a better place thanks to your efforts?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to Conduct Skype and Facebook Live Interviews with the Media

Critical Mention

Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals.

Skype 85

30 jobs in the PR and marketing world

PR Daily

Is your town one of the hardest-working in the country? Find out, and then browse our roundup of current job openings. Completing everything on your to-do list feels great—especially when you put in extra time and effort to get the work done.

Gen Z’s perspective on transportation ushers in new “Mobility Culture”

Agility PR Solutions

A new report from global comms firm Allison+Partners suggests that changing definitions of transportation and an influx of new mobility solutions are paving the way for the birth of a new culture—the mobility culture.

Google announces changes to ad services prior to $1.69 billion antitrust fine

PR Daily

‘These latest changes demonstrate our continued commitment to operating in an open and principled way,’ the company’s SVP of global affairs said. Additional PR crises might follow. Google’s PR team was sent scrambling to make its position clear ahead of an expensive ruling in Europe.

Google 119

Blogging can be a full time job, says Vuelio

Stephen Waddington

A report from Vuelio suggests that blogging is becoming a source of income for a quarter of bloggers. Proceed with caution. Blogging is professionalising and has become a paid activity for up to a fifth of bloggers. Typical remuneration is in the range of £250 to £1,000 for a collaboration with a brand. 19% of bloggers claim to command fees in this range, with two percent earning more than £1,000. Bloggers typically start out blogging as a hobby and overtime shift to paid activity.

10 ways for professional writers to hone their craft

PR Daily

For casual scribes, stringing words together can be a bit of a lark. Professional communicators, though, must adhere to higher standards. Embrace these practices for ongoing improvement. Anyone can write, but it takes hard, strategic work to become a good writer.

5 Questions to ask about Influencer Marketing in Higher Ed

TrendKite

Any industry can tap into the audience-boosting powers of influencer marketing, including higher ed. Take these tips back to your institution, or apply them to just about brand

Marketing and Brand Communication Strategies in Esports [E-book]

Prowly

In our e-book we want to show you the areas that PR and marketing agencies should be interested in and present the people who are interested in addressing communication activities to this group.

PRSA Western District Conference Redux 

HMA Public Relations

We are three weeks from the 2019 PRSA Western District Conference, which takes place in Phoenix April 10-12 and is being co-chaired by none other than […]. The post PRSA Western District Conference Redux appeared first on HMA Public Relations. PR and HMA PR

Sealy scores with new partnership deal kick-off

Prohibition

Wigan Warriors test out Sealy product on the pitch.

How to Create a Data-Driven Marketing Strategy

Doctor Spin

This is a guest post by Danielle Canstello, Pyramid Analytics. We live in the golden age of big data, with advanced monitoring systems constantly pouring new information in our databases. Whether it’s coming from the company website, the social media channels, or any other sources, data is highly valuable because it lets you understand customers and their needs and wishes. However, this doesn’t mean it’s easy to make sense of market trends.

Data 40

Social Media Strategy – How Two Competing CEOs Made Up Their Own Answers

Zignal Labs

The post Social Media Strategy – How Two Competing CEOs Made Up Their Own Answers appeared first on Zignal Labs

How to Create a Data-Driven Marketing Strategy

Doctor Spin

This is a guest post by Danielle Canstello, Pyramid Analytics. We live in the golden age of big data, with advanced monitoring systems constantly pouring new information in our databases. Whether it’s coming from the company website, the social media channels, or any other sources, data is highly valuable because it lets you understand customers and their needs and wishes. However, this doesn’t mean it’s easy to make sense of market trends.

Data 40

10 Metrics to Measure Your Pitch Results

Flack Me

Category: Flack Me Summary: How do PR pros know if their efforts are producing the desired results? Here are the metrics to use

How to Create a Data-Driven Marketing Strategy

Doctor Spin

This is a guest post by Danielle Canstello, Pyramid Analytics. We live in the golden age of big data, with advanced monitoring systems constantly pouring new information in our databases. Whether it’s coming from the company website, the social media channels, or any other sources, data is highly valuable because it lets you understand customers and their needs and wishes. However, this doesn’t mean it’s easy to make sense of market trends.

Data 40