Tue.Jun 26, 2018

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5 Reasons Tech PR Is A Different Animal

ImPRessions - Crenshaw Communications

If you’re an aspiring PR professional or even a seasoned veteran who has never worked in the tech sector, you may wonder what it’s like. Is all PR basically the same? The fact is, the public relations industry is becoming more specialized and diverse. Agencies who work in tech PR are part of an industry whose signature attribute is innovation – which is both stressful and exciting.

Privacy 149
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4 Critical Reasons Why Personal Branding is an Essential Ingredient in Today’s PR Landscape

Prowly

As we progress through this chaotic digital age, the value of personal branding cannot be overstated. To give an overview, studies have found that content shared by actual people within a company receive 8x more engagement than content shared by the brand itself. The post 4 Critical Reasons Why Personal Branding is an Essential Ingredient in Today’s PR Landscape appeared first on Prowly Magazine.

Brand 120
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5 Reasons Tech PR Is A Different Animal

ImPRessions - Crenshaw Communications

If you’re an aspiring PR professional or even a seasoned veteran who has never worked in the tech sector, you may wonder what it’s like. Is all PR basically the same? The fact is, the public relations industry is becoming more specialized and diverse. Agencies who work in tech PR are part of an industry whose signature attribute is innovation – which is both stressful and exciting.

Privacy 120
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4 Critical Reasons Why Personal Branding is an Essential Ingredient in Today’s PR Landscape

Prowly

As we progress through this chaotic digital age, the value of personal branding cannot be overstated. To give an overview, studies have found that content shared by actual people within a company receive 8x more engagement than content shared by the brand itself. The post 4 Critical Reasons Why Personal Branding is an Essential Ingredient in Today’s PR Landscape appeared first on Prowly Magazine.

Brand 112
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Online newsroom makes college a community information hub

Presspage

With newspapers and TV stations shrinking their staffs these days, how does an organization get attention for its events and accomplishments? And if there’s ever an emergency such as a hurricane or—God forbid—a gunman on campus, how do you get the news out on all your digital channels immediately? These are some of the questions that led officials at Del Mar College in Corpus Christi, Texas, to launch an online newsroom through PressPage.

More Trending

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What’s the best fit for you: Manager or individual contributor?

Communications Conversations

Graduate college. Get a job as an intern at a big agency in Minneapolis. Rock the internship, volunteer for additional projects and get hired full-time as an assistant AE. Get promoted to AE within a year. Get promoted to account supervisor within two years. Get promoted again to account director in another two years. Start managing your first team.

Agency 68
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Tackling the impact of tech and AI on PR

Stephen Waddington

The march of technology in PR is undeniable. Here’s a plan for embracing innovation in your organisation. AI has become a catch all term to describe technology that simplifies a task for a human being. It’s unhelpful and is contributing to hype and uncertainty around the topic. I’m frustrated by the polarised nature of the discussion around AI and the lack of critical thinking.

Ethics 69
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Domain Expertise: 10 Ways to Build Your Team's Industry Know-How

PR 20/20

At a marketing agency, no day is like the day before. In the morning you’re reading news and reporting on the latest healthcare overhaul, then in the afternoon you’re presenting to a room full of engineers on differentiation within a niche manufacturing submarket. Welcome to agency life. At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more.

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10 Inbound PR Quotes

Inbound PR

"At the crux of the case for Inbound PR is the notion that in combining public relations with inbound methodology, public relations becomes highly relevant in the current and likely future states of the market. An Inbound PR shop will be able to measure the value of its services; it will be able to easily leverage all things digital; it will have the tools to establish itself as an authority in its field and to counsel clients in becoming the leading thinkers in their own respective industries."

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Supercharge Your LinkedIn Efforts and Attract Your Ideal Client

Solo PR Pro

Written by Michelle Kane. If you missed our June 14 webinar with social media and branding expert Irene Koehler , we’ve got you covered. During our hour together, she shared how we can get more out of LinkedIn and leverage it to attract our ideal clients. You can view the webinar replay here. Why Should We Care about LinkedIn? . LinkedIn can help us brand ourselves and craft our best story through online search results. 75% of B2B decision-makers use social media to research vendors before deci

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What is Thought Leadership?

HMA Public Relations

If you are in public relations, or work with a public relations team on behalf of your brand or business, you’ve probably heard the term “thought leadership” a time or two. The post What is Thought Leadership? appeared first on HMA Public Relations.

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This month in bad PR pitches

Muck Rack

This month in bad PR pitches

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9 Highly Recommended Marketing Podcasts that Stand Up over Time

Sword and the Script

Podcasts have been on a steady growth streak for years. A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Int

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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5 Indispensable Tips to Nail B2B Media Relations

Beyond PR

It would be a mistake to lump B2B media relations in with general PR practices; simply because it is so unique and layered. B2C PR deals with the everyday consumer whose priorities are probably quite different from the corporate folk that B2B companies are trying to communicate with. Due to these vast differences, the entire PR strategy for a B2B company should have its own set of goals and priorities.

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Why a List Press Release Might just Give You the Best Bang for Your Buck

PR Fuel

There are many different formats you can use when writing your press release. The type of story you’re sharing often dictates which format makes the most sense. However, there’s one format I like to use whenever possible because it just seems to work – the list press release. One of the most tried and true press release formats is the list. Lists just work.

Writing 40