Thu.Feb 15, 2018

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The Marketing Strategy behind the New York Knicks

Ronn Torossian

Defining a Winning Marketing Strategy NY Knicks Style. In sports, often the winning marketing strategy is tied to a winning season. But the New York Knicks have not let the team’s lack of success on the courts impact their winning marketing efforts. Part of that is, of course, having a very loyal fan base, but keeping the fans when the team is going through tough times, means someone is doing a bang-up marketing effort too.

Strategy 150
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Tech PR Tips To Pitch Media Like A Boss

ImPRessions - Crenshaw Communications

Media relations is typically a key part of a good technology PR program. One thing entrepreneur-led startups and enterprise technology businesses have in common is a desire to generate positive earned media coverage in widely read publications from TechCrunch to BloombergBusinessWeek. Here are our best tips for maximizing public relations success for tech clients, straight from our Tech Practice leader Chris Harihar.

Pitching 160
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Staying Fit in the Office: How to Workout at your Desk

Ronn Torossian

If you work in an office or at a desk, you know that sometimes the days are long and likely there have been more than one or two days recently when you didn’t leave for lunch, maybe only getting up once or twice for the needed trips to the sandbox. Yep, you’re almost chained to that dang thing! Well, that doesn’t mean you have to turn into another lump beside your lumpy desk!

How To 150
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Gini Dietrich: Six Tips for Pitching Journalists and Bloggers

Prowly

It's 2018 and communicators, SEO experts, marketers, and content creators still haven't figured out how to effectively pitch media and bloggers—and get results. Are you ready to change it? The post Gini Dietrich: Six Tips for Pitching Journalists and Bloggers appeared first on Prowly Magazine.

Pitching 155
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Why The New York Times Shouldn’t Always Be Your Media Relations Target

PRSay

I hear it all the time. Not directly from the PR pros I serve, but indirectly – when those pros pass along their bosses’ or clients’ most consistent request: “We need to be in The New York Times.”. So I wasn’t surprised when I was fielding questions about media relations at a so-called “Ask the Expert” session that this query came up: “Bottom line, how do I get my client in The New York Times ?”.

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How does your PR firm generate earned news media coverage for companies?

Axia PR

Prospective clients ask us on a regular basis, “How do you get to know our company, and how do you use that information to generate earned media coverage?”. We love educating business people about the power of PR and how we help companies earn media coverage.

Company 48
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How to Get Published By Forming Relationships

HMA Public Relations

Some may believe that you can get published in top media outlets in one fell swoop. But Rachel thinks that this is not usually the case. [Click below for more]. The post How to Get Published By Forming Relationships appeared first on HMA Public Relations.

How To 48
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Did We Mention Happy Valentine’s Day?

The Hoffman Agency

Our crack design team created an action-packed Valentine’s Day greeting. A lot can happen in 10 seconds. Naturally, you’ll find the classic story arc. [link]. The post Did We Mention Happy Valentine’s Day? appeared first on "What's HAppening" Blog.

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FOOTBALL FREESTYLER TAKES ON EVEREST ‘KEEPY UPPY’ CHALLENGE FOR CHARITY

Norton's Notes

I was approached about six months ago by Football Freestyler and TV presenter, John Farnworth to help him with a charity campaign as a favour. John is a truly lovely bloke and he is aiming to add a ninth Guinness World Record to his list by reaching Mount Everest Base Camp – while doing “keep-me-ups”, as part of his next charity challenge which is all for a great cause which is close to his heart.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.