The Marketing Strategy behind the New York Knicks
Ronn Torossian
FEBRUARY 15, 2018
Defining a Winning Marketing Strategy NY Knicks Style. In sports, often the winning marketing strategy is tied to a winning season. But the New York Knicks have not let the team’s lack of success on the courts impact their winning marketing efforts. Part of that is, of course, having a very loyal fan base, but keeping the fans when the team is going through tough times, means someone is doing a bang-up marketing effort too.
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