Tue.Oct 17, 2017

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6 Simple Rules for Email Pitches

Cision

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate. It’s difficult for PR practitioners is to sift through all of the disparate advice and to come up with a sound strategy to engage journalists.

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How PR & Communications Professionals Can Better Their Writing Skills and Perfect Their Content

Prowly

Even the most capable writers should continually work to better their writing skills if they’re looking to produce content that resonates with their readers. Let me list a few tips I believe can help every PR and comms pro become a well-sharpened writer. The post How PR & Communications Professionals Can Better Their Writing Skills and Perfect Their Content appeared first on Prowly Magazine.

Writing 163
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Are You Sure You Want to Wing It When It Comes to Crisis?

PR News

It was the kind of irony that you see in B movies, but in this case it was true. The skies opened up over Boston last Monday and unleashed a downfall of rain. By 5 p.m. ET, the city was a dark, wet mess. That cheerful environment created a fitting backdrop for an evening session of the… Continued. The post Are You Sure You Want to Wing It When It Comes to Crisis?

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LexisNexis Implements Critical Mention’s Broadcast Media Monitoring API

Critical Mention

NEW YORK, October 17, 2017 – LexisNexis has chosen Critical Mention, a full-service media monitoring company, to bolster the real-time television and radio broadcast coverage in its media intelligence solution. Critical Mention now delivers its broadcast feed — more than 40 broadcast hours indexed every minute — to LexisNexis Newsdesk ® , a media intelligence solution recently named the Best News Media Monitoring Solution by SIIA.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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They Don’t Make Marketers in Law School; Off Script #22: Ginny Allen

Sword and the Script

We first crossed paths somewhere in Raleigh. I don’t remember precisely how or where, but it was near the intersection of Southeastern Chapter of LMA and the LexisNexis offices on the NC State campus. Her interview here is nothing short of exceptional. While it centers on the marketing of law firms, there are several parallels the B2B technology community struggles with as well, including: “drop the formalities and legalese to humanize”.

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How to Create a Brand Story with These Tips from TV’s “This Is Us”

Stern + Associates

I’m a sucker for a good story. One that surprises me. That makes me think and feel. That inspires and motivates. That sticks. “This Is Us,” NBC’s latest hit drama, The post How to Create a Brand Story with These Tips from TV’s “This Is Us” appeared first on Stern Strategy Group.

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Insta-success: 3 tips to ensure high performance on Instagram

Axia PR

Instagram, like most other social media platforms, invests heavily in fine-tuning and further developing its platform. With many changes afoot, including the addition of new features and advertising options, how can your company stay ahead of the curve and keep its Instagram account effectively reaching followers?

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Public Relations and Me Too

Solo PR Pro

On this blog, we address topics relevant to public relations. This post remains true to that mission. Sexual harassment and abuse are pervasive in every industry, including communications. In the wake of the public revelations about Harvey Weinstein, men and women have taken to social media to share their stories using #metoo. Independent PR pros have been among those voices and the magnitude is overwhelming.

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Brainstorming Tips for Your Public Relations Campaign

Mora Communications

No other form of marketing is like PR or media relations. Media coverage showcases you and your company, product or service and offers the validation and credibility of being featured as a news story. It’s not an ad or a commercial – It’s a bona-fide news story. Your being featured in a magazine, newspaper, television, or radio positions you as a professional in your field.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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No (Communications) Excuses

HMA Public Relations

The advice Alison learned from Gloria Feldt at a women's leadership event last week is also good advice for people who are building their brands. [Click below for more]. The post No (Communications) Excuses appeared first on HMA Public Relations.