Tue.Sep 27, 2022

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Five Reasons why Public Relations is important for Brands

Prohibition

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. In some way or another, all organisations rely on reputation and awareness for success. From small start-ups to large international corporations, a robust public relations strategy remains a crucial tool for brands of all sizes to increase public perception, build positive brand sentiment and grow a stron

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Incorporating Keywords in Your News Release | Business Wire Blog

Business Wire

Any time an organization distributes a press release, the goal is to generate coverage, create buzz, and reach as many people as possible. Public relations and marketing communicators know this is tough and are always looking for ways to improve.

Blogging 365
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Influencer trends to watch as the industry continues to evolve

Agility PR Solutions

Since the influencer marketing industry first started getting more popular with companies and influencers, there have been numerous shifts and changes. However, the last couple of years have given way to some of the biggest changes in the influencer marketing industry, and there are still many yet to come. Affiliate marketing Most people, until recently […].

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Coffee with a Journalist: Mia Sato, The Verge

OnePitch

Today on Coffee with a Journalist we’re joined by Mia Sato from The Verge. Mia is a reporter at The Verge covering digital platforms and the people who use them. Click below to follow Mia Sato on Twitter and LinkedIn. During the episode, Mia talks about deceptive subject lines, pitches she receives from The Verge tip line, a recent scoop about Etsy sellers, and more.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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AI capabilities lag far behind ambitions—leaving money on the table

Agility PR Solutions

New research from modern data integration firm Fivetran shows that while 87 percent of organizations consider artificial intelligence vital to their business survival, 86 percent say they would struggle to fully trust AI to make all business decisions without human intervention—90 percent of respondents report their organizations continue to rely on manual data processes.

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The myth of earned media: 5 reasons why content marketing fails

Agility PR Solutions

Content marketing is a critical tool in your marketing arsenal. And the numbers don’t lie. The 2022 State of Content Marketing report shows that 97 percent of businesses already incorporate content marketing into their marketing strategy. Therefore, the internet is filled with a black hole of content. More than we can ever hope to consume […].

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Would I lie to you?

Practical Law Construction

This week I’m looking at a case from the Chancery Division of all places, Instrument Product Development Ltd v WD Engineering Solutions Ltd. Why, I hear you ask? Well, it caught my eye because the judgment starts by talking about a noted 1981 study, Role of schemeta in memory for places (was it just me that had to Google the meaning of “schemata”?) by psychologists William Brewer and James Treyens, and went on: “The study demonstrates an aspect of the fallibility of memory.

Meeting 59
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Brands must keep pace with factors driving consumer behavior—key marketing insights

Agility PR Solutions

The metaverse, cryptocurrency and NFTs are poised to revolutionize commerce in some form or another, while personalized shopping experiences and incentives, such as free shipping and discounts, are key factors driving purchases, a new survey report from open SaaS ecommerce platform BigCommerce reveals. Fashion and apparel was by far the most popular category for online […].

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Maxim Behar: Politics in the modern world must be entirely dependent on the opinion and operations of business

Maxim Behar

Host: Mr. Behar, what kind of a summer are we sending off? How has the situation in our country affected the business? Maxim: I often say that right now the whole world is a big mess, and from this mess we have to create something that can suit businesses, employees, pensioners, of course, students, and all people. After all, we, the businessmen, we provide jobs, we pay taxes and, in the end, we carry the state on our backs, figuratively speaking.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Book Publishing Tips For Speakers And Consultants From Expert Authors

wiredPRworks

If you’re like 81% of Americans, someday you’d like to write a book. But, if you’re like about 99% of those aspiring authors, you won’t. Thanks to NSA Carolinas for presenting “Author Buffet: All Things Book” with book publishing tips for speakers and consultants from expert authors like Stan Phelps who gave us the would-be […].

Writing 52
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Maxim Behar: Testimonies of Time - The Bulgarian Meetings with King Charles III

Maxim Behar

Maxim: Perhaps for a monarchy, tradition is half of what it is, i.e., all hereditary and not only hereditary rules and manners must be followed. We saw how Charles III himself came into power, though not yet formally crowned, he was proclaimed king, with all that solemnity, with all the details. Now, 2022, even more so that after 70 years Queen Elizabeth II on the throne, traditions are a very strong thing.

Meeting 52