Beyond PR

APRIL 26, 2018

Influencer marketing is an easy way to amplify your brand, right? Possibly. But, getting the attention of an influencer isn’t as simple as looking up their information and reaching out. Think about it, if the person you want to work with has lots of qualified followers then they probably get lots of offers every day. To build a productive relationship with an influencer you first have to cut through the clutter so that your pitch is heard.

Pitching 69

Pitching How To Skype Video 69

Axia PR

APRIL 26, 2018

3 ways to bring your media relations efforts back to life with help from PR. Over the years, the business community has reported that many tools and concepts are “dead.” From press releases to polling, people are quick to declare the premature end of something that no longer seems to be working for them. One such device that has suffered this fate is the media kit.

Media 48

Media Community Media Relations Tools 48

HMA Public Relations

APRIL 26, 2018

You’ve got an opportunity (thanks to a PR person, we hope!) to share your story or brand with the media. Here's how you nail the interview! The post How Do You Nail a Media Interview? appeared first on HMA Public Relations.

Interviews 46

Interviews Media Brand Branding 46

Waxing UnLyrical

APRIL 26, 2018

Guest Post by Mike Connell. Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Statistics can draw us into a campaign. Humor can hook us. Shocking imagery can, well, shock us. But stories have us coming back for more. As a strategy, nowhere is this more important than in the nonprofit sector.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

ImPRessions - Crenshaw Communications

APRIL 26, 2018

For almost two years, protests during the national anthem before the game have been a growing PR challenge for the National Football League. With the 2018 NFL draft beginning today in Dallas, speculation has intensified about whether the demonstrations will continue through the 2018 season and how the league will manage them. Since 2015, NFL ratings have declined 8% in 2016 and almost 10% last season.

Reputation 136

Reputation Corporate Crisis Construction 136