Tue.Jul 20, 2021

PR Tips For Announcing A SPAC Transaction

ImPRessions - Crenshaw Communications

Anyone who has been watching the tech PR space has noticed a huge rise in companies going public through Special Purpose Acquisition Companies (SPACs). For those who aren’t familiar, these are “blank check” investment firms that acquire a company with the goal of bringing them to the public market.

Adapting to Virtual Selling

Ronn Torossian

There is a certain skill to virtual selling that plenty of companies hadn’t embraced, let alone mastered at the start of the pandemic.

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3 Must-Have Elements for Your Next Press Release

Cision

Make your next press release stand out from the crowd. US Blog

Why Some B2B Tech Companies Fail at Marketing [guest post]

Sword and the Script

Note: the following is a guest post by Jackie Hermes of Accelity; her bio follows at the bottom. If you are interested in contributing please read these guidelines. . Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets.

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How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Readers share which Disney character most resembles their approach to work

PR Daily

Are you a Baloo, or more of an Eeyore? Learn more about all the dynamic communicators in our midst, and find out if you won a night at the Swan & Dolphin Resort. Cinderella, Simba, Goofy­–oh my!

More Trending

Ben & Jerry’s stops ice cream sales in West Bank, digital newsroom employment dwarfs newspapers, and Toyota holds back on Tokyo Olympics

PR Daily

Also: McCormick searches for taco influencer, Nike supports employees during supply chain shortage and how one retail real estate trade association is rebranding.

Influencer marketing commandeers budget, but ROI tracking and measurement is way behind

Agility PR Solutions

Who’s buying the Victoria’s Secret rebrand?

PR Daily

The lingerie company’s effort to remake its image with new advisors like Megan Rapinoe—and dropping its trademark fashion show—reveals the difficulty in finding a new brand voice. Is it too little too late for Victoria’s Secret?

This month in bad PR pitches: July 2021

Muck Rack

This month in bad PR pitches: July 2021

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

3 crucial actions to preserve execs’ personal reputations

PR Daily

As the top leaders have become figure heads for their organizations, here’s how communicators can help them build a public persona that defends against the naysayers and trolls. Brands aren’t the only ones to find themselves in the public’s crosshairs.

8 effective tips for mobile app marketing success

Agility PR Solutions

So, you have built your app and it’s ready to launch—what an exciting time! The research has been done, competitor analysis completed, and investment gained.

Announcing Ragan’s Workplace Wellness Awards winners

PR Daily

Congratulations to this impressive group of award winners. The post Announcing Ragan’s Workplace Wellness Awards winners appeared first on PR Daily. Ragan Awards

Your complete guide to setting up a social media marketing funnel

Agility PR Solutions

Many businesses use social media as their primary marketing channel. Today, it’s a given that your ideal consumer is somewhere on social media, waiting for you to find them. You want to reach out to this audience, engage with them, and persuade them to buy or test your service.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Gaps Persist Between Consumer Expectations, Company Actions, Study Finds

PRSay

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard.

Leadership’s responsibility of mental wellbeing with Vance Meyer | On Top of PR podcast

Axia PR

Vance Meyer was a former corporate communication executive who is now promoting and advocating for mental wellness and acquiring skills to be of service to others in the future. Guest: Vance Meyer used to be a corporate communication executive.

How to Brush Up on Your Public Speaking

HMA Public Relations

With COVID-19 vaccines now being widely distributed and many organizations planning for the return of in-person events this fall, it has never been a better time to brush up on your public speaking.

Stand out from the rest with unique views

Axia PR

Boost your PR by sharing new ideas. You’ve started your own business. Things are going smoothly, but you’re not growing at the rate you want. What should you do? If your company’s growth isn’t what you want, you should examine your views on the industry you’re working in.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Ireland finally has its Macob moment

Practical Law Construction

Only last week, I was part of a CIArb panel discussing 25 years of adjudication or, to be more accurate, 25 years of the Construction Act 1996.

We Don’t Just Hear – We Listen: The Hoffman Agency Core Values, Part 6

The Hoffman Agency

By Samantha Tan, Account Executive. There’s a saying, “Talk less and listen more.” And in the communications industry, we are often evaluated by our ability to speak and write, but any expert communicator will tell you that listening is just as important.