Landis PR
JUNE 6, 2022
Photo courtesy of Christina Morillo. By Andie Davis. As a PR pro, a decent portion of your job involves pitching the media. Usually, we reach out to the press when a client makes an announcement or if there is a news story in which a client can be a subject matter expert. Your pitch can say a lot about you and your agency in terms of professionalism, so it’s essential to take the time to get it right.
Ronn Torossian
JUNE 6, 2022
Companies that are using Facebook are always looking for different ways to generate more engagement and conversions. Fortunately, the platform provides businesses with plenty of different ways that they can create more interactive experiences for their customers, such as carousel posts, video content, and more. Carousel Post Carousel posts on Facebook can be used to […].
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Agility PR Solutions
JUNE 6, 2022
Is AI the future of content marketing? It’s a question that many marketers have. With so many people using AI to create and optimize their content, it may seem like the answer is “yes.” But what does this mean for real-life human writers? What areas can’t AI perform in yet? And where has it been […]. The post Is AI the future of content marketing?
Stuart Bruce
JUNE 6, 2022
The CIPR State of the Profession 2022 report is out. As usual, it contains some interesting data on diversity, salaries, job satisfaction etc. But I’m … © Stuart Bruce - What does the CIPR’s State of the Profession really tell us? was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future and digital transformation of public relations, communications, corporate affairs, and crisis communications.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
JUNE 6, 2022
Just as a business needs a website, physical locations need marketing too, but location marketing is different than your regular website—it’s all about extending the reach of your business and providing a way for people to find you when they are looking in person by using what they see around them, such as a map […]. The post How location marketing works—and the benefits for your brand appeared first on Agility PR Solutions.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
JUNE 6, 2022
Following two years of precarious budgeting in a volatile, if not hostile marketplace, marketing budgets have climbed to 9.5 percent of total company revenue in 2022, an increase from 6.4 percent in 2021, according to Gartner. But while marketing budgets are increasing this year, they still lag pre-pandemic spending levels. “In the face of telling […].
Culpwrit
JUNE 6, 2022
As the summer internship season moves into full swing, I decided to conduct another informal review of internship salaries. Fortunately, significant improvement has been made at many of the surveyed agencies, corporations and nonprofits. But others still hold onto minimum wage levels or slightly above. Therefore, I decided to reprise the same headline plea… Continue reading Interns are a Bargain: Pay Them Fairly.
Agility PR Solutions
JUNE 6, 2022
New research from digital transformation acceleration firm DeepSee.ai reveals that the corporate race toward digital transformation and data automation remains a top priority for business leaders, even as existing and emerging toolsets fail to drive actual outcomes. The study, conducted by strategic research and polling firm The Tarrance Group, presents not only the state of […].
NewsWhip
JUNE 6, 2022
Social networks all have their own ecosystems, personalities, focuses, and in-jokes, and Reddit’s is unlike any other. The platform is truly in a world of its own, with everything from memes to deep discussion of niche topics, with honest opinions from knowledgeable and expert users, which is why we think it’s really important to understand what’s happening on the platform. .
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Bianchi Biz Blog
JUNE 6, 2022
Fleet Equipment covers all the latest industry news and in-depth features related to trucks, tractors and trailers, including detailed information on the latest equipment components. It also tracks industry equipment trends, focusing on the issues that help fleets run the most efficient and productive trucks on the road. I’m the content director for Fleet Equipment and my duties include … basically everything related to content.
Karen Freberg
JUNE 6, 2022
I did something that I used to do pretty much all the time this time of the year. But, this was my very first one since February 2020. What am I talking about? I am talking about attending an in-person conference! I was able to spend the weekend in West Virginia at the Integrate conference, one that I have been going to pretty much every year since 2010 (!!!).
Axia PR
JUNE 6, 2022
Use these tips to create and maintain a positive relationship with influencers. Social media influencers are becoming important to consumers, and their advice is affecting consumers’ purchasing decisions. According to a 2022 survey, 37% of consumers trust social media influencers more than brands. Reflecting this, Influencer Marketing Hub expected the social media influencer marketing industry to grow to $13.8 billion in 2021 and expects it to hit $16.4 billion in 2022.
HMA Public Relations
JUNE 6, 2022
It's #MediaMonday! Today's feature comes to us from Rachel Leingang of the Arizona Agenda, a Substack newsletter covering Arizona politics and government. Find out more about her!
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Axia PR
JUNE 6, 2022
Axia’s 60-Second Impact. 60 Seconds of Information Impacting You and Your Fast-Forward Economy. June 2022 – Utilize Digital Offerings to Upgrade Your PR Strategy. Corporate comms is more digital-centric than ever because that’s where the audience resides. From digital restaurants in the metaverse to custom podcasts with new product releases, savvy PR teams are reaching customers in bold and exciting new ways.
Wadds Inc.
JUNE 6, 2022
The public relations profession is capitalising on its new found status following the COVID-19 pandemic but it must take a more strategic view of its capabilities and work a lot harder to address inequalities. There’s a narrative at the core of the CIPR State of Profession 2022 report and the broader public relations profession that needs to be challenged.
Ethical Voices
JUNE 6, 2022
This week we’re doing something a little bit different, and we’re speaking with Dr. Juan Meng , the Associate Professor of Public Relations at the University of Georgia, and Dr. Marlene Neill, APR, Fellow PRSA , an Associate Professor and Graduate Program Director at Baylor University. I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. .
5W PR
JUNE 6, 2022
Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs. For instance, in the past, a number of companies were used to having separate public relations departments internally, but these days, those departments a
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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