OnePitch

JULY 27, 2022

On this week’s Pitches That Placed (PtP), we are spotlighting a product announcement pitch that not only landed a feature in TechCrunch , but was also included in a roundup piece three days later. On a good month, TechCrunch garners around 20 million readers digitally with their main focus being “breaking technology news, opinions, and analysis on tech companies from around the world.” Let’s dive into this pitch and see why it worked.

Pitching 52

Pitching How To Energy Resources 52

Agility PR Solutions

JULY 27, 2022

It’s no surprise that online PR resembles marketing in the digital sphere so much. Often, the efforts of the two converge via marketing campaigns designed to help with public relations goals. This is especially true where social media is concerned, but it is not the only time PR professionals can benefit from approaches pioneered by […].

Marketing 158

Marketing Social Media Publicity Media 158

Inbound PR

JULY 27, 2022

In my previous job at Cisco, I was put in charge of creating and running a PMO (Project Management Office) for the execution of the departmental strategy. I had never done this before but I took the challenge. It was incredibly interesting and rewarding to have to figure out something from scratch. It was also a big responsibility but this is what made it so exciting to work on.

Internal 94

Internal International Strategy 94

Agility PR Solutions

JULY 27, 2022

B2B marketers are pressed more than ever to attract, engage and retain customers, given the challenges of the pandemic, inflation and economic uncertainty. To become more relevant in a crowded marketplace, many marketers have turned to influencer marketing. Yet despite growing momentum around the practice, there are many unanswered questions about working with B2B influencers. […].

B2B 110

B2B Marketing Publicity 110

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

HMA Public Relations

JULY 27, 2022

New emojis are on the way including a jellyfish, maracas, a pink heart and more. Discover how you can include emojis in your next brand communication or PR campaign with Justin Liggin.

Communications 77

Communications Brand Branding Publicity 77

Practical Law Construction

JULY 27, 2022

Rights and wrongs aside, for almost a decade since the Parkwood decision , it has been clear that in certain circumstances a collateral warranty may be deemed by a court to be a “ construction contract ” for the purposes of the Construction Act 1996. This means that the parties will have the right to adjudicate at any time under a collateral warranty.

Construction 52

Construction Healthcare Blogging Course 52

Agility PR Solutions

JULY 27, 2022

As consumer and societal demands increase for brands and businesses to commit to—and prove—sustainability in their products and operations, companies around the globe have made earnest, often specific, commitments to environmental, social and governance (ESG) goals, but are struggling on the journey to meet them. New research from global strategy consultancy L.E.K.

Company 78

Company Government Meeting Consumer 78

The Hoffman Agency

JULY 27, 2022

By Sarah Matlick, Jaden Gill and Erin Tooley (University of Oregon). In July, a flock of 22 ducks showed up at the front doors of Hoffman Europe in London, causing a bit of a traffic jam on the sidewalk. These, of course, were not your ordinary ducks, but Oregon Ducks — students from the University of Oregon who are in London this summer to explore global communication practices, and who had arrived at Hoffman’s office accompanied by tutors Courtney Hunt Munther, Senior Instructor, Public Relati

Agency 36

Agency Study Case Study Pitching 36