Ronn Torossian
JUNE 18, 2025
Learn how audio branding enhances PR strategies through sonic logos, podcasts & voice guidelines. Expert tips on creating memorable sound elements to boost brand recognition. The post Integrating Audio Branding Into PR Strategies appeared first on.
PRSay
JUNE 18, 2025
Each year, Juneteenth calls us to remember the moment when the last enslaved Black Americans in Galveston, Texas were informed of their freedom. For many in the Black community, it is a celebration, a remembrance and a reckoning. For communicators, it is also a mirror: reflecting how stories are told, withheld, distorted or erased. As communications professionals, we are storytellers.
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Prowly
JUNE 18, 2025
Brand monitoring software helps track online brand mentions to assess public perception, pinpoint trends, uphold reputations, and evaluate PR campaigns for your brand's online presence. Understanding who's discussing your or your client's brand, knowing their sentiment , remaining well-informed, swiftly addressing issues, and fostering a positive brand image are key tactics in PR.
PRSay
JUNE 18, 2025
In the early 2010s, PR missed the boat. SEO took over online visibility, marketers took the budget, and PR got sidelined. Ironically, the work that PR pros did had a significant impact on SEO, as backlinks from reputable news outlets are so powerful; however, they didn’t get the credit for it since marketers typically owned the last click. Fifteen years later, search is shifting again.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Agility PR Solutions
JUNE 18, 2025
A company’s PR is the relationship it has with the public. To do that, companies engage in various efforts and endeavours. For example, companies hold events, issue press releases, and interact with customers directly to shape the way people perceive them. Good PR means good business One way to strengthen public relations efforts is to […] The post 7 steps to creating a company knowledge base that strengthens your PR efforts first appeared on Agility PR Solutions.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
JUNE 18, 2025
With the constantly changing landscape in the field of public relations, digital presence is now as important as media mentions. Although the classic approaches to PR certainly remain important, the work of a comms expert today should be built around the idea of the integration of virtual presence, web credibility, and search engine optimization. With […] The post Domain authority in PR: Why your online footprint matters more than ever—and 5 ways to boost your own DA first appeared on Agil
OnePitch
JUNE 18, 2025
Media outreach can feel like a guessing game, especially when inboxes are crowded and timelines are tight. That’s exactly why we created the OnePitch 2025 Pitch Bible — a free , practical e-book designed to help publicists build stronger relationships with journalists and land more impactful coverage. Whether you're a team of one, part of a growing startup, or working within a large agency, this guide breaks down what actually works in today’s media landscape.
Agility PR Solutions
JUNE 18, 2025
Public relations professionals face a difficult task when addressing addiction. The public needs clear information, but patients and families deserve privacy. Poorly handled messaging can cause lasting harm. To protect both people and reputation, PR teams must balance sensitivity and visibility in addiction PR. One way to do that is to integrate generative AI at […] The post How to balance sensitivity and visibility in addiction PR first appeared on Agility PR Solutions.
Buzzstream
JUNE 18, 2025
Use Google News to assess site fit , focusing on original content and DA/DR 70+ for credible media coverage. Confirm article originality by checking syndication status, press release formatting, and whether the author is in-house. Evaluate journalist fit by verifying recent activity , topic relevance , and history of writing true news stories. Prioritize outlets that include external, dofollow brand links, not just internal or nofollow links.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Agility PR Solutions
JUNE 18, 2025
In an era where digital disruption is transforming every sector, healthcare stands at the forefront of innovation and public scrutiny. With rising demand for real-time care, patient-centric services, and data transparency, the way healthcare organizations communicate is rapidly changing. Public relations professionals now find themselves navigating a world where understanding backend technology is just as […] The post How tech-driven PR strategies are evolving in the age of healthcare inno
PR Daily
JUNE 18, 2025
Strategies for fostering meaningful connections. Sometimes PR pros get so wrapped up in crafting their client’s announcement, they forget that established relationships with media sources are paramount to getting coverage. “Some of my best pitches are three lines in an email,” said Jennifer Nycz-Conner, senior director of enterprise communications at Hilton, during the 2025 PR Daily Conference.
Axia PR
JUNE 18, 2025
You’re working in a public relations field that’s evolving as fast as a snapping camera shutter—and AI is leading the charge. Once considered a tool for only the tech-savvy, AI is now becoming an integral part of public relations strategies. It's helping professionals streamline their workflows, enhance accuracy, and engage with audiences in meaningful ways.
Public Speaking Advantage
JUNE 18, 2025
In public relations, strong messaging isn’t just about what you say—it’s about how you say it. Whether you’re pitching to journalists, coaching executives, or navigating a crisis, storytelling is a strategic tool that elevates both confidence and connection. Even PR professionals—seasoned in crafting narratives—can feel uneasy when delivering those messages out loud.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Maxim Behar
JUNE 18, 2025
Host: Max, I introduced you as a PR expert, but that title is far too narrow for you. You're an entrepreneur, journalist, diplomat, and now — a creator… Maxim: I’m just someone who does his work with joy. I was a journalist, founded my PR agency 30 years ago, and since then, I’ve been involved in many different projects. I chair the board of trustees at UNWE, I’m president of the World Communications Forum in Davos, and I’ve been the Honorary Consul of the Seychelles for 22 years now.
Steve Barrett on PR
JUNE 18, 2025
Hopes that last year’s major successes by PR agencies heralded a breakthrough in their eponymous Cannes Lions category and other brackets were dashed as the 2025 PR Lions were largely taken home by creative firms.
Wadds Inc.
JUNE 18, 2025
The 2025 Reuters Institute Digital News Report tells the story of a fundamental shift in news habits, with social platforms and influencers overtaking traditional media. The annual Digital News Report 2025 from the Reuters Institute for the Study of Journalism is a bellwether for the media and communications industries. This year’s findings confirm what many communicators already sense: audiences, especially younger ones, have shifted decisively toward social media and video platforms as their p
Axia PR
JUNE 18, 2025
Public relations is more than just great communication—it’s about understanding business and becoming a trusted advisor to the companies you represent. As the PR industry expands, the demand for professionals who not only excel in communication but also have a keen understanding of business is on the rise. Companies are no longer just seeking skilled communicators; they want PR experts who can act as trusted advisors, fully grasping how the business world functions and providing insights that al
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Maxim Behar
JUNE 18, 2025
“This is not just a song — it’s marketing, PR, a message to the entire world,” Behar said about “Viva Bulgaria” , which positions Bulgaria as a modern, ambitious, and open-minded country through a fresh and inspiring composition. “I love speaking positively about Bulgaria. Everyone already knows the bad sides — they’re covered in foreign media and on television.
Axia PR
JUNE 18, 2025
You need PR pitches that cut through the noise and get responses. Short, compelling messages outperform long-winded narratives in today’s fast-moving media landscape. When you master this concise approach, you increase your chances of getting noticed and earning coverage. Responding quickly and clearly to media outlets builds trust, and a streamlined, engaging pitch helps you stand out while laying the groundwork for lasting media relationships.
PR Daily
JUNE 18, 2025
Viral videos to inspire you. Dr. Dustin York is an adjunct professor at the University of Florida’s College of Journalism and Communications. Dr. Evan Kropp is executive director of Distance Education at the University of Florida’s College of Journalism and Communications. As marketing educators, it is literally our jobs to stay abreast of the latest developments, curate them and teach busy professionals like yourselves how to ride the waves of change instead of getting deluged by t
Maxim Behar
JUNE 18, 2025
“This is not just a song — it’s marketing, PR, a message to the entire world,” Maxim said about “Viva Bulgaria” , which positions Bulgaria as a modern, ambitious, and open-minded country through a fresh and inspiring composition. “I love speaking positively about Bulgaria. Everyone already knows the bad sides — they’re covered in foreign media and on television.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Mark My Words
JUNE 18, 2025
Daily Mail Online Borkowski PR found Mark Borkowski opined to Us Weekly that the actor’s fame, charm and enduring attractiveness may have helped him weather the storm. ‘When you’re that genetically gifted, the scandal has to work twice as hard to stick,’ he said. Borkowski added that part of the reason the public hasn’t risen up against the star is ‘because he never comes across as smug and seems vaguely apologetic for being Brad.’ Borkowski noted that Brad de
PR Daily
JUNE 18, 2025
Plus: Trump admin extends deadline for TikTok to find new owner; Social series gains traction with smart and fun 60-second takeaways. Kraft Heinz released a statement on Tuesday saying they would eliminate Red 40 and other unnatural colors from their products by 2027. As part of its “Make America Healthy Again” agenda, the Trump administration has condemned the use of several synthetic dyes for alleged health-related issues, despite being deemed safe by federal regulators for decades, putting pr
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