ImPRessions - Crenshaw Communications
JUNE 19, 2018
Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. The best industry panels are not only well attended, but promoted and covered by relevant media.
Presspage
JUNE 19, 2018
Every corporate online newsroom has “musts”—the essential areas that are most visited by reporters and other key users. Sometimes those essentials are popular parts of the site—as when Nissan creates an archive of its concept cars , or models that won’t be sold but herald future developments or are fantasy vehicles. At other times, the essentials have a narrower audience, as when Mayo Clinic posts a b-roll interview with a medical expert.
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PRSay
JUNE 19, 2018
I saw an odd quote in a piece about a good Samaritan who helped someone having seizure. The story was heartwarming. At the end, the writer reached out to a spokesperson for an organization that helps people who struggle with seizures. Here’s the quote: “People who live with seizures have to deal with a pervasive stigma fueled by misinformation and misconceptions about the disorder.”.
Inbound PR
JUNE 19, 2018
You have a great idea in your head and you really want to share it with the world. You think you should write a book because you feel like you're an expert in a certain field but you have no idea how to get started and what to do. Writing a book sounds like such a complicated process and it'll probably take you years but you can't afford that because the world moves so fast.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
HMA Public Relations
JUNE 19, 2018
Harvey Mackay leads by example, which is just as important as the written words that support it. He has always backed-up his relationships with meaningful action, even when it is the recommendation of a good physical therapist. The post How Powerful Is The Written Word? appeared first on HMA Public Relations.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Solo PR Pro
JUNE 19, 2018
A common challenge with new and seasoned solo PR Pros is developing new business. For many consultants, referrals are a primary source of new business, and that is great! However, it is unwise to depend solely on the generosity of your network. As the old saying goes, “don’t put all of your eggs into one basket.” You will want to develop your own system for generating prospective clients so that you control your choices and your income.
Muck Rack
JUNE 19, 2018
Free download: The complete guide to buying PR software
PR 20/20
JUNE 19, 2018
Editor's note: This post was originally published in 2013 and has been updated to be more current and comprehensive. A flowchart—the visual representation of a logical progression of things. In my humble opinion, one of man’s greatest accomplishments, right next to the spork. I was introduced to the raw, unrelenting power of a flowchart when my brother—a mechanical engineer—put one together for his wedding.
Sword and the Script
JUNE 19, 2018
“The Gartner Magic Quadrant is the passionately discussed tool for product selection in the IT industry. It is criticized for its simplicity, subjectivity and blind spots,” says Richard Stiennon. Mr. Steinman is a former Gartner analyst, has a new book out on analyst relations , and recently spelled out his perspective on the infamous Magic Quadrant (MQ) technology research report in a piece for CIO, titled, 3 Things You Need to Know About Gartner Magic Quadrants.
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