Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. Your content has no value unless it “moves,” unless people see it, engage with it, and actively share it.

Marketing 239

Marketing Handbook Television Web 239

Presspage

JUNE 6, 2017

Relationship are not built between institutions, but between individuals. The world that we know is being challenged. The Edelman Trust Barometer shows that trust in the four key institutions - business, government, NGOs, and media - is in crisis. The good news is that individual employees are being perceived as trustworthy. Now more than ever, organizations must break with their long-established traditions of corporate communication, and work towards a new, more integrated operating model that

Employee 118

Employee Corporate Tools Government 118

Shift Communications

JUNE 6, 2017

A celeb gave you a shoutout on Twitter. Your Instagram pictures hit triple-digit likes. Your Snapchat game is on point, not to mention your Facebook Live skills. Sound familiar? We see quite a few people promote themselves as a ‘social media guru’ or ‘social media master’ across their – wait for it – social media profiles, but do they really fit the bill?

Social Media 97

Social Media Media Instagram Facebook 97

PRSay

JUNE 6, 2017

After waking up early to deliver the news as the morning anchor for cable channel NY1 , Pat Kiernan is waiting on the L train, making his way home to Brooklyn. Amid some traffic noise and a busy schedule, he finds time to talk with PRSA ahead of the Silver Anvil Awards at New York City’s AXA Equitable Center on June 8. The award-winning news anchor and actor will serve as the host for the evening, presenting awards to “the best of the best in public relations” at the AXA Equitable Center.

Wireless 89

Wireless Storytelling Radio Analysis 89

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

5W PR

JUNE 6, 2017

Before talking about building trust after a crisis, let’s at least mention the need to build trust with your clients and customers on an ongoing basis. Part of that will be in friendly and helpful service and part will be in integrity and honesty. If you have those components going for you, if that crisis (or maybe “when” is better since with social media it’s almost impossible not to meltdown with something or other) comes, those people who have done business with you are more likely to give yo

Crisis 76

Crisis Publicity Policies Airlines 76

Stern + Associates

JUNE 6, 2017

It’s quite simple. A content marketing strategy without buyer personas is like a racecar without an engine. It might look cool but it won’t go anywhere. Here’s why your customer. The post Why Buyer Personas Are Everything They’re Cracked Up to Be appeared first on Stern Strategy Group.

Engineering 69

Engineering Content Marketing Groups Strategy 69

PR News

JUNE 6, 2017

Usually Apple’s Worldwide Developers Conference (WDC) is a no-brainer, page 1 story. That it’s been relegated to the business section in some sites and newspapers this week is a reflection of the severity of global news from Europe and the Middle East crowding it off the front page. Still, the news coming out of WDC is… Continued. The post Voice-Activated Communications Takes Next Step With Apple’s HomePod appeared first on PR News Blog.

Communications 66

Communications Newspapers Conference Blogging 66

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and a mile deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference.

Agency 60

Agency Corporate Interviews eBook 60

Communications Conversations

JUNE 6, 2017

In case you haven’t been reading the Star Tribune business section lately, there’s been a rash of CEO turnover in town. General Mills has a new CEO. US Bank has a new CEO. Patterson Dental (client) just ousted its CEO. And, just this past weekend, Buffalo Wild Wings’ CEO, Sally Smith, abruptly retired. That’s a lot of CEO transition in one market.

Employee 60

Employee How To Survey LinkedIn 60

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Axia PR

JUNE 6, 2017

Use liked posts to build more likes for your business’s Facebook page. Getting likes on your company’s Facebook page can be hard work unless you’re a well-known company. The payoff is worth it. More likes means more people looking at content on your page, which increases the odds of people sharing your content to potential customers.

Facebook 59

Facebook Company Social Media Media 59

Solo PR Pro

JUNE 6, 2017

Last week, Kleiner Perkins Caufield & Byers partner, Mary Meeker released her 2017 internet trends report. This year’s report has 355 slides of information including a new section on healthcare. Below are a few takeaways for communication professionals. Be prepared to mobilize your communications strategies. It will come as no surprise to PR pros that in the U.S. we are spending more time per day with digital media – more than 3 hours per day on mobile, per user, versus less than an

Trends 49

Trends Mobile Video B2C 49

Karen Freberg

JUNE 6, 2017

If you have not missed the ongoing conversation that is evolving on social media about personal branding, you are missing out. It is the topic a lot of social media marketing professionals are discussing, which started off with a Twitter conversation between Carlos Gil and Jason Falls. Jason has a summary of the conversation here on his blog. I am Facebook friends with both Jason Falls and Carlos Gil.

Social Media 40

Social Media Brand Branding Media 40

ImPRessions - Crenshaw Communications

JUNE 6, 2017

In public relations , it’s always gratifying to be recognized by one’s peers. Typically, that recognition comes in the form of industry awards. Right now we’re finalists in a couple of awards competitions, and we’ve won our fair share as well. So, we thought it might be a good time to review what helps make a winning PR campaign entry and what ought to be avoided in pursuit of award excellence.

B2B 168

B2B Video Infographics Exercises 168

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer