ImPRessions - Crenshaw Communications
DECEMBER 29, 2020
In PR , broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Broadcast segments typically have a large and high-quality reach in real time, and they live online and are searchable thereafter.
Ronn Torossian
DECEMBER 29, 2020
What is B2B marketers’ main challenge? 85% say it’s lead generation according to data gathered earlier this year by SalesIntel, a business intelligence firm. It seems rather ironic that B2B, which is more than twice as large as B2C, is challenged. In the U.S., eCommerce company Trellis reports that B2B eCommerce is currently estimated to […].
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Cision
DECEMBER 29, 2020
Need a break from the holiday madness? Here's a list of our 5 most popular resources from 2020.
Axia PR
DECEMBER 29, 2020
Learn how to successfully break into the PR industry as a recent graduate with our guest Colin Wylie. Guest: Our episode guest is Colin Wylie, assistant director for marketing and assessment at the University of Wisconsin Oshkosh, Reeve Union. Colin also serves on the board of directors for PRSA Northeast Wisconsin. Topic: The one with Colin Wylie on how PR students and recent graduates can navigate their careers early on.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Culpwrit
DECEMBER 29, 2020
The PR industry is one of the best professions to be in right now, simply because every organization deals with some form of PR each and every day. In fact, the average business spends $5,000 to $10,000 a month on PR efforts. This includes the people they train, the materials used for the campaigns and […]. The post Be Your Own Boss: 6 Business Ideas for 2021 appeared first on culpwrit.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Sword and the Script
DECEMBER 29, 2020
Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. Eight-six posts were published on this site in the last 12 months. That’s about 24 more than were published in 2019. While I publish one post per week like clockwork, this year I redoubled my efforts to try to publish two posts per week. That’s a difficult goal and as the numbers suggest, I succeeded in getting two out about 50% of the time.
PR Fuel
DECEMBER 29, 2020
Even though we are in the Internet age, it doesn’t mean that press releases are no longer necessary in a marketing plan. In fact, in 2019, 37,748 press releases were sent out, and 60% of them were via a wire service. If you are looking to share something that requires public disclosure in a time-tested manner, especially from the financial or investment industry, then press releases are still a sure bet for that.
Communications Conversations
DECEMBER 29, 2020
Like many others, I watched Pixar’s new “Soul” on Christmas Day. And, as usual for Pixar movies, it didn’t disappoint. Like many of the other Pixar movies before it, this one was all about the story–and the messages. For both old and young viewers. And, after watching it, the movie’s primary message was one that resonated specifically with me–as a professional working in the communications and social media world.
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