Mon.Feb 04, 2019

How PR can boost your event

Ronn Torossian

It might be surprising to know that a PR team can do a lot more than writing press releases and engaging with the media. If you have an event coming up, a PR professional might be just who you need to get more people interested and engaged in your event. Here are just some of […].

5 ways to integrate your offline and online marketing strategies

PR Daily

Your digital channels can boost your traditional PR efforts and vice versa. Here are some tactics to cross-promote your messages.

Creative Uses for Google Analytics in Public Relations

Shift Communications

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs?

4 reasons ‘publicist’ is a dirty word in PR

PR Daily

Does the title of ‘publicist’ really reflect all the work and expertise you bring to the table? Here are some reasons to rebrand yourself. The job title “publicist” once really meant something. Today, the PR industry is better off without it.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Agency of the Year: SourceCode’s inspiring mission produces landmark results

Agility PR Solutions

In a PR world driven by efficiency and profit margins, it can be tempting to fall back on tech to deliver—often at the expense of true storytelling.

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More Trending

New study shows time is the new consumer currency—what’s the impact on brands?

Agility PR Solutions

With so much of today’s technology designed to make lives easier, time is more fleeting than ever. A new study by ad agency Allen & Gerritsen takes a deep dive into consumers’ relationship with time, revealing that 57 percent of those surveyed indicated that they rarely have time to relax.

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In its first-ever Super Bowl ad, The Washington Post extols a vibrant free press

PR Daily

On social media, many applauded the message of the minute-long spot. Others questioned the wisdom of spending $5 million on a commercial amid industrywide staff cuts. It’s an ad for an industry, a life’s purpose, rather than for an individual business.

4 indispensable tips to perfect your B2C PR

Agility PR Solutions

Customers are inundated with ads and marketing messages everywhere they turn. In fact, it has been estimated that the average American sees between 4,000 to 10,000 ads per day.

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Bud Light’s ‘Game of Thrones’ mashup and anti-corn-syrup stance net marketing gold

PR Daily

Jousting and jesting, the brand garnered the bulk of the Super Bowl’s social media impressions. However, its barbs targeting rival breweries earned it criticism as well as positive buzz.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Squad Goals Achieved: Barokas Welcomes David Mandell as COO

Barokas

You’ve seen the bulldogs, motorcycles and music that we love. We have roots in two of the country’s hottest technology hubs, surrounded by mountain ranges and outdoor paradise. Our staff is smart, gritty and creative. We give back to our communities with passion and energy.

4 steps to turning your CEO into a social media powerhouse

PR Daily

Should your executives be on Twitter or LinkedIn? To answer that, start with a strategic question: What are your communication goals? Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training.

Podcasts are booming but how do you measure success?

Stephen Waddington

It’s difficult for podcasters and publishers to get meaningful audience information because data is fragmented. Here are some suggestions. Podcasts are enjoying a resurgence. In fact, they never went away. The current growth is fuelled by mobile devices, interest in audio content and a boom in audio marketing. Almost six million people listen to a podcast each week in the UK according to Ofcom’s Communications Market Report 2018.

5 sustained PR tips for law professionals

Agility PR Solutions

No matter what type of profession you happen to be in, PR is extremely important. It helps manage your reputation as well as mold the public’s perception of you. This is essential if you have any intentions of building a strong brand and want to increase the chances of longevity and positive growth.

How to Guide Your CEO to the ‘Right’ PR Measurement Strategy

PRSay

Not long ago, I had a conversation about PR measurement with someone I consider a media relations master — a person who leads global communications for a high-flying public company. We were talking about the different metrics you can choose from and what measurement gurus advocate when she said, “None of that really matters — what I’ve always found is that it totally varies according to whatever the CEO thinks is most important.”.

Despite consumer demands, CEOs want to talk sales—not social issues—in 2019

Agility PR Solutions

America’s CEOs may feel more pressure than ever to speak out on social issues from gun control to immigration—but ask them what they think the business of corporate communications should be and the answer is overwhelming: business.

#MediaMonday – Gabe Trujillo

HMA Public Relations

Today’s #MediaMonday comes to us from Gabe Trujillo, a digital journalist at KPNX-TV, 12 News in Phoenix. Gabe covers the Valley community on the 12 News […]. The post #MediaMonday – Gabe Trujillo appeared first on HMA Public Relations. Media Monday

Journalists on the move – Week of February 4

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Washington Post: hires Toluse “Tolu” Olorunnipa (@ToluseO) as Whitehouse Reporter. Later this year he will move to a new beat covering the Democratic presidential primary. Washington Post promotes […]. The post Journalists on the move – Week of February 4 appeared first on Agility PR Solutions. Media Moves

Super Bowl 2019: Trends & Takeaways from a Social Media Professor

Karen Freberg

The game came and gone (pretty low scoring one if I say so myself!) but what brings together many professionals across social media and marketing together: The Super Bowl Ads ! I always love to see what is launched, discussed, and highlighted not just during the game, but also for the commercials.

How International Committee of the Red Cross uses Muck Rack to achieve their PR goals

Muck Rack

How International Committee of the Red Cross uses Muck Rack to achieve their PR goals

Using PR To respond to declining consumer trust

5W PR

Gaining and maintaining consumer trust is the goal of every PR professional. Consumer trust is invaluable to brands. However, recent data suggests consumers are growing more and more distrusting of traditional media. Additionally, with the spread of ‘fake news’, consumers are more suspicious than ever. In this very confusing media environment, PR professionals face hurdles when it comes to earning trust through media efforts.

The Washington Post's Super Bowl Ad Caused Some Controversy

Flack Me

Category: Flack Me Summary: In its first Super Bowl ad ever, The Washington Post celebrated the important role journalists play in society, and the risks they take to do so

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