Ronn Torossian

FEBRUARY 4, 2019

It might be surprising to know that a PR team can do a lot more than writing press releases and engaging with the media. If you have an event coming up, a PR professional might be just who you need to get more people interested and engaged in your event. Here are just some of […]. The post How PR can boost your event appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Writing 150

Writing Blogging Media Media Relations 150

Shift Communications

FEBRUARY 4, 2019

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals.

Analytics 141

Analytics Google Creativity Publicity 141

Barokas

FEBRUARY 4, 2019

You’ve seen the bulldogs, motorcycles and music that we love. We have roots in two of the country’s hottest technology hubs, surrounded by mountain ranges and outdoor paradise. Our staff is smart, gritty and creative. We give back to our communities with passion and energy. So yeah, we keep things pretty cool around here. And our new COO David Mandell fits right in.

Leadership 114

Leadership Energy Agency Local 114

Agility PR Solutions

FEBRUARY 4, 2019

In a PR world driven by efficiency and profit margins, it can be tempting to fall back on tech to deliver—often at the expense of true storytelling. New York City-based SourceCode Communications, launched in 2017 by Hotwire Global vets Becky Honeyman and Greg Mondshein, was built on the premise of returning a level of humanity […]. The post Agency of the Year: SourceCode’s inspiring mission produces landmark results appeared first on Agility PR Solutions.

Agency 104

Agency Storytelling Communications Publicity 104

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stephen Waddington

FEBRUARY 4, 2019

It’s difficult for podcasters and publishers to get meaningful audience information because data is fragmented. Here are some suggestions. Podcasts are enjoying a resurgence. In fact, they never went away. The current growth is fuelled by mobile devices, interest in audio content and a boom in audio marketing. Almost six million people listen to a podcast each week in the UK according to Ofcom’s Communications Market Report 2018.

Measurement 90

Measurement Analytics Comparison Data 90

Agility PR Solutions

FEBRUARY 4, 2019

With so much of today’s technology designed to make lives easier, time is more fleeting than ever. A new study by ad agency Allen & Gerritsen takes a deep dive into consumers’ relationship with time, revealing that 57 percent of those surveyed indicated that they rarely have time to relax. What’s causing all this stress? […]. The post New study shows time is the new consumer currency—what’s the impact on brands?

Study 80

Study Consumer Brand Branding 80

5W PR

FEBRUARY 4, 2019

Gaining and maintaining consumer trust is the goal of every PR professional. Consumer trust is invaluable to brands. However, recent data suggests consumers are growing more and more distrusting of traditional media. Additionally, with the spread of ‘fake news’, consumers are more suspicious than ever. In this very confusing media environment, PR professionals face hurdles when it comes to earning trust through media efforts.

Consumer 68

Consumer Ethics Measurement Journalism 68

Agility PR Solutions

FEBRUARY 4, 2019

Customers are inundated with ads and marketing messages everywhere they turn. In fact, it has been estimated that the average American sees between 4,000 to 10,000 ads per day. Competition is also stronger than ever and consumer trust in the media and business messaging is continuing to decrease year after year. According to Edelman’s report, […].

B2C 79

B2C Consumer Report Marketing 79

Muck Rack

FEBRUARY 4, 2019

How International Committee of the Red Cross uses Muck Rack to achieve their PR goals

Internal 60

Internal International 60

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Communications

Agility PR Solutions

FEBRUARY 4, 2019

No matter what type of profession you happen to be in, PR is extremely important. It helps manage your reputation as well as mold the public’s perception of you. This is essential if you have any intentions of building a strong brand and want to increase the chances of longevity and positive growth. If you’re […]. The post 5 sustained PR tips for law professionals appeared first on Agility PR Solutions.

Reputation 60

Reputation Brand Branding Publicity 60

HMA Public Relations

FEBRUARY 4, 2019

Today’s #MediaMonday comes to us from Gabe Trujillo, a digital journalist at KPNX-TV, 12 News in Phoenix. Gabe covers the Valley community on the 12 News […]. The post #MediaMonday – Gabe Trujillo appeared first on HMA Public Relations.

Community 45

Community Publicity Media 45

Agility PR Solutions

FEBRUARY 4, 2019

America’s CEOs may feel more pressure than ever to speak out on social issues from gun control to immigration—but ask them what they think the business of corporate communications should be and the answer is overwhelming: business. According to a new survey conducted by the USC Annenberg Center for Public Relations, in conjunction with Chief Executive magazine, […].

Consumer 60

Consumer Survey Corporate Publicity 60

Karen Freberg

FEBRUARY 4, 2019

The game came and gone (pretty low scoring one if I say so myself!) but what brings together many professionals across social media and marketing together: The Super Bowl Ads ! I always love to see what is launched, discussed, and highlighted not just during the game, but also for the commercials. It’s also become a “work” event for me to explore what are some of the things that are showcased online.

Social Media 58

Social Media Trends Media Course 58

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Agility PR Solutions

FEBRUARY 4, 2019

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Washington Post: hires Toluse “Tolu” Olorunnipa (@ToluseO) as Whitehouse Reporter. Later this year he will move to a new beat covering the Democratic presidential primary. Washington Post promotes […].

Twitter 60

Twitter Report Industry Media 60