Sat.Jan 11, 2020

In Memoriam: PR Legend Harold Burson, APR, Fellow PRSA

PRSay

Harold Burson, APR, Fellow PRSA , the distinguished founder of one of the world’s largest PR agencies, died on Friday in Memphis, Tenn. He was 98. Burson, once described by PRWeek as “the century’s most influential PR figure,” was a PRSA member for more than 60 years. He started Burson-Marsteller in 1953 with Bill Marsteller. Under their leadership, the agency became a global powerhouse with 2,500 employees in 50 offices. In 1979, Burson sold the firm to ad agency Young & Rubicam.