Fri.Sep 06, 2019

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Do We Still Need Flyers?

Ronn Torossian

In today’s fast-paced world of social media, is there still a need for flyers? It all depends on who your demographic is, how you utilize the flyers, and what kind of flyers you use: printed or digital. Used wisely, flyers can still make a positive difference in your sales results. Preferences Consider the news media. […]. The post Do We Still Need Flyers?

Print 150
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What's the difference between news, social, and web media?

Axia PR

When it comes to public relations, the term “media” relates to different channels a brand might use to communicate. Axia Public Relations focuses on earned media, shared media, and owned media. We prefer calling it news, social, and web since people are more familiar with those terms. Your company’s PR campaign should include all three categories.

Web 71
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Get Famous Friday: Custom Media List

PR for Anyone

Hey everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to talk about putting together a custom media list.

Media 100
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Crisis PR during Hurricane Dorian

The Stalwart Blog

Like a lot of Americans right now, I’m enthralled with the latest developments of Hurricane Dorian. For me, I’m as interested in how the PR people for emergency management, law enforcement and government communities are going to respond to this one. There are some general edicts that they will all follow, at least the good ones, and here’s what it will be.

Crisis 79
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Talkin' 'bout a Revolution

Steve Barrett on PR

A reflection on two decades covering amazing change in the communications and marketing space.