ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. Words bring ideas to life and paint a picture for media and other audiences, whetting appetites to learn more. There are some tips to word choice that can make the difference in whether a journalist jumps on a pitch or hits the delete button.

Pitching 136

Pitching Writing Journalism Guidelines 136

PRSay

JANUARY 18, 2018

This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. A shorter version of this response first appeared in the January issue of Strategies & Tactics. So, I studied Latin in high school and college. Conjugated verbs. Translated “The Aeneid” (at least some of it). Today, if I’m in Italy, I can interpret words on ancient monuments.

Storytelling 139

Storytelling Tools Newspapers Pitching 139

PR News

JANUARY 18, 2018

At a recent roundtable meeting with a dozen or so PR executives, the conversation eventually turned to team building. When hiring new people, the executives said they look for candidates with sound judgment, the ability to function as a one-person broadcaster, comfort with data, familiarity with annual reports and overall flexibility. No one mentioned the… Continued.

Writing 128

Writing Meeting Data Report 128

Shift Communications

JANUARY 18, 2018

I made the move from Boston to SF four months ago and couldn’t be happier to be in the hub for technology and healthcare innovation. The SHIFT SF office is located right in the thick of it all in downtown SF. As such, I had the opportunity to attend a few events from last week’s J.P. Morgan Healthcare Conference (one of the biggest healthcare industry events), including STAT News’s daily “Read Outs,” which took place just a few blocks away from our office.

Media Relations 76

Media Relations Healthcare Media Hotels 76

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

HMA Public Relations

JANUARY 18, 2018

A study from Sprout Social found that consumers think it is important for brands to use their influence to help shape social and political discussions. [Click below for more]. The post Should a brand take a stand on sensitive topics? appeared first on HMA Public Relations.

Brand 50

Brand Branding Consumer Study 50

Beyond PR

JANUARY 18, 2018

As marketing budgets grow, much focus has been on digital marketing for owned and paid media. Whether it be a focus on mobile and e-commerce experiences or more investment in search and display advertising, earned media has often been third in line in the overall marketing mix. But as consumers become fatigued with advertising and brands discover massive areas of waste in their spend , the time is ripe for communications teams to expand marketing’s focus on earned media.

Media 75

Media Advertising Advertising Measurement 75