Tue.Apr 23, 2019

Got Funding? Here’s How To Announce It

ImPRessions - Crenshaw Communications

In B2B tech PR , an infusion of new capital is one of the best opportunities to drive quality media coverage at scale. This holds true whether whether you’re a startup or a more mature business.

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5 guidelines for exceptional livestreaming

PR Daily

Get creative with your content, prioritize relevant, helpful pieces, and make sure that Wi-Fi signal is strong before mashing ‘record.’. Video livestreaming has moved quickly from a fun fad to a full-blown marketing strategy.

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Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

Sword and the Script

Usually, it’s wise to ensure your goals nest with your boss’ goals, especially when the boss is the CEO. But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators.

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Exploring the social enterprise—and why business leaders say they’re not ready

Agility PR Solutions

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Tesla responds to viral video of exploding car with video of its own

PR Daily

The company insists its electric cars are 10 times less likely to catch fire than other automobiles, but it might have trouble convincing customers. CEO Elon Musk’s antics might not be helping. Tesla is fighting fire with video.

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More Trending

Study: Consumers see PR and marketing as interchangeable

PR Daily

A global study finds blurred lines in public perception of brand messaging, revealing increased need for authenticity and investment in earned media coverage. Is the merging of marketing and PR functions diluting PR’s credibility? For decades, there has been a basic assumption about the need for separation between earned media and marketing duties. PR pros focused on reputation management, media relations and brand awareness.

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12 Questions You Should Ask Google Analytics Every Month

PR 20/20

Google Analytics can capture more than 360 metrics and more than 260 dimensions. Long story short, there are thousands of reports you can run in Google Analytics to evaluate the strength of your marketing program, in particular your website.

Kraft Heinz appoints new CEO as it shifts from slashing costs

PR Daily

The company has been facing scrutiny from investors as sales continue to decline and the SEC investigates internal policies. The CEO’s first concern has to be people,’ Kraft’s new chief said.

Top Takeaways from Cision’s 10th Annual State of the Media Report


A few of the top takeaways from Cision's 10th annual State of the Media Report. Despite everything, it seems that trust might be on the rise

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The joys and frustrations of agency ownership

PR Daily

Are you interested in starting out on your own and launching your own company? Here are some tips to help your transition from employee to boss. Becoming an agency owner is an intimidating concept for many people. They ask: Can I afford to go out on my own? Where are my customers going to come from? What can we offer that differs from everyone else? There’s no simple solution or magic recipe to guarantee success. It takes endless hard work, determination, and a lot of blood, sweat, and tears.

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Digital consumers now choose stores that offer personalized recommendations

Agility PR Solutions

Today’s consumers are a fickle bunch—for all the benefits they offer, option overload, customer-centric branding and expectations of a seamless experience have created shoppers that are ready to drop your brand in a hot second if they run across any bumps in the road or have to jump through unnecessary hoops along the buying journey. […].

Share your diversity, environmental or public health initiative

PR Daily

Enter PR Daily’s 2019 Corporate Social Responsibility Awards. Complete your entry by the extended deadline on May 1. The post Share your diversity, environmental or public health initiative appeared first on PR Daily. Employee Engagement Marketing Media Relations PR PR Daily Awards Ragan Awards Social Media corporate social responsibility awards CSR awards

The Happiest of Fam Tours

HMA Public Relations

“Radio Row” is a term used to describe a throng of radio stations all broadcasting from a single location. As Scott discovered, even at Disneyland! The post The Happiest of Fam Tours appeared first on HMA Public Relations.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Social media personal branding advice for the class of 2019

Communications Conversations

Over the last week, I’ve spoke to two college classes about one hot topic: Personal branding.

How online brands can successfully apply social listening data

Agility PR Solutions

It’s hard to believe how quickly social media has changed our everyday lives in such a short period of time. What was once a platform to connect with old friends from high school now is an integral part of pop culture.

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Listening, joining conversations and exploring communities

Stephen Waddington

#PowerAndInfluence, #FuturePRoof, #PRstack, #PRFest and Comms School are all examples of communities with conversation and learning at their heart. It’s daunting venturing out on the internet at any point in your career, let alone when you’re starting out.

How to avoid the communication destination of innovation stagnation

PR in High Definition

In 2017, our CEO Claire questioned whether innovation was stagnating across social media channels. Almost two years later, I believe we can say with hindsight that the answer to this was and still is a very firm ‘yes’.

How RH Strategic Invests in Talent

RH Strategic

When you hear the word “intern,” you probably picture someone answering phones or getting coffee. Traditional internships are more focused on exposing young professionals to office work than on building real skills, and as a result most interns move on without gaining the experience they need to excel in a full-time position. But what if. Read More. The post How RH Strategic Invests in Talent appeared first on RH Strategic. Company News PR Best Practices internship RH Strategic talent

This month in bad PR pitches

Muck Rack

This month in bad PR pitches

Who’s Influencing Whom?

Karwoski & Courage

Influencer marketing is big business, like more than a billion dollars big. It’s the newest new thing, and as marketers and communicators, we love the newest new thing. Like anything that rises in popularity, influencer marketing is attracting big money. Once big money gets involved, you should start wondering, in this case, who is influencing […]. The post Who’s Influencing Whom? appeared first on Karwoski & Courage - Minneapolis Public Relations.

And finally… Known Unknowns

PR in High Definition

Ever wanted to know why we have dreams or why ball lightning exists? Well, tough, because no one knows. While reading Matt Muir’s weekly masterpiece, Imperica , I stumbled across a rather pointless yet fascinating website — Wikenigma. Wikenigma is an ‘encyclopaedia of unknowns’.

Future of cashless commerce—consumers & brands still aren’t there

Agility PR Solutions

Under the mattress, in your phone or through your fingerprint? How close are we to adopting a cashless culture? New research from Origin, the independent research arm of creative marketing firm Hill Holliday, finds consumers grappling with the future of cash, cards, mobile, and everything in between. The findings represent significant insights into the grocery, […]. The post Future of cashless commerce—consumers & brands still aren’t there appeared first on Agility PR Solutions.

Royal baby could be ‘CLEAN SLATE’ to allow Meghan Markle to move on from family rift

Mark My Words

The Express. “ PR guru Mark Borkowski also claimed the Royal Baby could be an opportunity for the couple to attract some positive press. He said: “With the arrival of the baby we’ve got a number of routes to go down now. There is the Christening, which is great stuff, great photo opportunity, great capital for newspapers so they’ll want to play with that”. link]. Mark Comments

Journalists on the move – Week of April 23

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Associated Press: promotes Kathleen Hennessey (@khennessey) to Regional Political Editor, effective in June. She will coordinate national and state-based political coverage. Guardian, The: hires Kari Paul (@kari_paul) as […]. The post Journalists on the move – Week of April 23 appeared first on Agility PR Solutions. Media Moves

Power in Community: Get Public Relations Results through Strategic Alliances

Solo PR Pro

Whether you represent a non-profit or corporate client, there is an excellent opportunity for positive public relations in strategic sponsorships.

From turkeys to tech: My PR journey

PR in High Definition

We’ve hired graduates who studied archaeology, we’ve had Fireflies start a career in one European office to continue it in the next; the beauty about entering the PR industry is that you can come into it from many different angles and it gives back many transferrable skills. My story is from turkeys to technology (this will make sense in a sec, trust me!), recently talking through my own PR journey and the Firefly ethos with our friends at Shout! –

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Zignal Labs Celebrates Earth Day with #trashtag

Zignal Labs

The post Zignal Labs Celebrates Earth Day with #trashtag appeared first on Zignal Labs


Six Tips on Building Positive Relationships With Journalists [Infographic]

PR Expanded

A Guest Post by Amanda Levenson, UMASS at Amherst Student, PR Expanded Infographic Contest Winner. For the PR Expanded Infographic contest, I chose to offer insight on how to build and preserve successful relationships with reporters.

Infographic: 15 guaranteed ways to repel your social media audience

PR Daily

PR pros rely on online networks to reach a wide audience, but mistakes can render these platforms ineffective. Here’s how to ensure you don’t put a foot wrong. Social media is a crucial channel for communicators in a changing media landscape.

Tool of the month: Figgle – Your favourite content in one place

PR in High Definition

What are the most annoying elements of social media? Trolling, definitely. Boast posts, absolutely. How about when you see a post – perhaps a video or a recipe – that you want to look at again later, but then you can’t find it again when you want or need it? Infuriating! A new app has been released that lets you save content from all major social channels in one place, to look at again whenever you want. Videos, GIFs, memes, music files, notes – you can collate them all on Figgle.

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