Deirdre Breakenridge

APRIL 23, 2019

A Guest Post by Amanda Levenson, UMASS at Amherst Student, PR Expanded Infographic Contest Winner. For the PR Expanded Infographic contest, I chose to offer insight on how to build and preserve successful relationships with reporters. I selected this topic because I am a Journalism major with five internships under my belt. Media relations interests me because of the relationships I have personally had with public relations professionals.

Infographics 299

Infographics Journalism Television Education 299

Agility PR Solutions

APRIL 23, 2019

Just as brand and businesses are realizing the importance of putting customers at the core of their outreach strategies, organizations are increasingly aware of the need to move beyond mission statements and social impact programs to put humans at the center of their business strategies—in other words, to embrace the approaching business wave termed the […].

Enterprise 143

Enterprise Strategy Brand Branding 143

Prakkypedia

APRIL 23, 2019

In Ricky Gervais’s latest TV series, After Life , he’s a writer at a free community newspaper. After several grumpy episodes interviewing local people about their so-called “stories”, Ricky’s character has an epiphany. He says ‘ everybody deserves to be in their local paper’ at least once in their lives. It’s a lovely thought – in what can be a bleak series – and really resonated with me, because the same attitude can be applied in PR.

Local 128

Local Newspapers Interviews Employee 128

Sword and the Script

APRIL 23, 2019

Usually, it’s wise to ensure your goals nest with your boss’ goals, especially when the boss is the CEO. But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 126

Technology Study Communications Survey 126

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Communications Conversations

APRIL 23, 2019

Over the last week, I’ve spoke to two college classes about one hot topic: Personal branding. More specifically, how college seniors about to enter the workforce can build, nurture and sustain an effective personal brand online (photo credit below: Mark Jenson , professor, Hubbard School of Journalism and Mass Communication at the University of Minnesota).

Social Media 98

Social Media Brand Branding LinkedIn 98

Agility PR Solutions

APRIL 23, 2019

Today’s consumers are a fickle bunch—for all the benefits they offer, option overload, customer-centric branding and expectations of a seamless experience have created shoppers that are ready to drop your brand in a hot second if they run across any bumps in the road or have to jump through unnecessary hoops along the buying journey. […]. The post Digital consumers now choose stores that offer personalized recommendations appeared first on Agility PR Solutions.

Consumer 75

Consumer Brand Branding Trends 75

RH Strategic

APRIL 23, 2019

When you hear the word “intern,” you probably picture someone answering phones or getting coffee. Traditional internships are more focused on exposing young professionals to office work than on building real skills, and as a result most interns move on without gaining the experience they need to excel in a full-time position. But what if. Read More.

Internal 81

Internal International Company 81

Karwoski & Courage

APRIL 23, 2019

Influencer marketing is big business, like more than a billion dollars big. It’s the newest new thing, and as marketers and communicators, we love the newest new thing. Like anything that rises in popularity, influencer marketing is attracting big money. Once big money gets involved, you should start wondering, in this case, who is influencing […].

Marketing 75

Marketing Communications Publicity 75

Inbound PR

APRIL 23, 2019

"Reflecting the views of more than 1,500 professionals, #StateofPR returns for 2019 to paint a picture of a commercially robust industry that isn't always the people-focussed profession it aspires to be.". This is the first thing that I read about the latest research into the UK PR profession by the CIPR and I'll be honest, it didn't exactly make me want to read more.

Industry 67

Industry Examples Publicity 67

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

APRIL 23, 2019

Under the mattress, in your phone or through your fingerprint? How close are we to adopting a cashless culture? New research from Origin, the independent research arm of creative marketing firm Hill Holliday, finds consumers grappling with the future of cash, cards, mobile, and everything in between. The findings represent significant insights into the grocery, […].

Consumer 60

Consumer Brand Branding Mobile 60

Mark My Words

APRIL 23, 2019

The Express. “ PR guru Mark Borkowski also claimed the Royal Baby could be an opportunity for the couple to attract some positive press. He said: “With the arrival of the baby we’ve got a number of routes to go down now. “There is the Christening, which is great stuff, great photo opportunity, great capital for newspapers so they’ll want to play with that”.

Newspapers 60

Newspapers 60

Agility PR Solutions

APRIL 23, 2019

It’s hard to believe how quickly social media has changed our everyday lives in such a short period of time. What was once a platform to connect with old friends from high school now is an integral part of pop culture. We use it to communicate with friends, meet new people, find things to do, […]. The post How online brands can successfully apply social listening data appeared first on Agility PR Solutions.

Data 60

Data Brand Branding Social Media 60

PR in High Definition

APRIL 23, 2019

We’ve hired graduates who studied archaeology, we’ve had Fireflies start a career in one European office to continue it in the next; the beauty about entering the PR industry is that you can come into it from many different angles and it gives back many transferrable skills. My story is from turkeys to technology (this will make sense in a sec, trust me!

Radio 54

Radio Interviews Study Technology 54

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Agility PR Solutions

APRIL 23, 2019

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Associated Press: promotes Kathleen Hennessey (@khennessey) to Regional Political Editor, effective in June. She will coordinate national and state-based political coverage. Guardian, The: hires Kari Paul (@kari_paul) as […].

Twitter 60

Twitter Industry Media 60

PR in High Definition

APRIL 23, 2019

Ever wanted to know why we have dreams or why ball lightning exists? Well, tough, because no one knows. While reading Matt Muir’s weekly masterpiece, Imperica , I stumbled across a rather pointless yet fascinating website — Wikenigma. Wikenigma is an ‘encyclopaedia of unknowns’. Essentially, it’s a website that documents all the gaps in human knowledge.

Education 48

Education Communications Blogging 48

Muck Rack

APRIL 23, 2019

This month in bad PR pitches

Pitching 86

Pitching 86

Solo PR Pro

APRIL 23, 2019

Whether you represent a non-profit or corporate client, there is an excellent opportunity for positive public relations in strategic sponsorships. The Philadelphia Public Relations Association (PPRA) recently gathered a panel of corporate decisionmakers to share what works, what doesn’t, and why they value this kind of partnership. Altruism. Yes, and….

Community 45

Community Publicity Construction Television 45

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

ImPRessions - Crenshaw Communications

APRIL 23, 2019

In B2B tech PR , an infusion of new capital is one of the best opportunities to drive quality media coverage at scale. This holds true whether whether you’re a startup or a more mature business. Funding announcements can offer instant credibility for a brand, validating the company’s strategy and vision. Yet new funding rounds are a dime a dozen. According to CB Insights and PwC , there are between 5,000-6,000 VC deals per quarter in the U.S. alone.

How To 149

How To B2B Pitching Storytelling 149

PR in High Definition

APRIL 23, 2019

In 2017, our CEO Claire questioned whether innovation was stagnating across social media channels. Almost two years later, I believe we can say with hindsight that the answer to this was and still is a very firm ‘yes’. The Facebook, Twitter and Instagram experiences that we all have today are much the same as they were two, three or even five years ago.

Communications 59

Communications How To Print Hotels 59

HMA Public Relations

APRIL 23, 2019

“Radio Row” is a term used to describe a throng of radio stations all broadcasting from a single location. As Scott discovered, even at Disneyland! The post The Happiest of Fam Tours appeared first on HMA Public Relations.

Radio 72

Radio Publicity 72

PR in High Definition

APRIL 23, 2019

What are the most annoying elements of social media? Trolling, definitely. Boast posts, absolutely. How about when you see a post – perhaps a video or a recipe – that you want to look at again later, but then you can’t find it again when you want or need it? Infuriating! A new app has been released that lets you save content from all major social channels in one place, to look at again whenever you want.

Tools 48

Tools Video Social Media Communications 48

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Stephen Waddington

APRIL 23, 2019

#PowerAndInfluence, #FuturePRoof, #PRstack, #PRFest and Comms School are all examples of communities with conversation and learning at their heart. It’s daunting venturing out on the internet at any point in your career, let alone when you’re starting out. This was the topic that Marcel Klebba and I explored for the fourth Comms School session. You can catch a replay of the webinar via the Comms School community on Facebook.

Community 89

Community Twitter Facebook System 89