Fri.Aug 30, 2019

Reimagining PR ‘rules’ to keep pace with the times

PR Daily

Common tenets about measurement, ‘bridging’ tactics, and never ever going ‘off the record’ might not offer the best guidance for today’s communicators. Here’s a fresh perspective. Some rules were made to be broken—or bent, or even smashed to bits.

Dominic Cummings: Beware the Wolf

Mark My Words

Imagine the fairy tale, the one with the young bored shepherd races into town day after day crying wolf. Day after day, until finally there is a wolf – and he, along with his herd, fall afoul. It’s a story with a famous message for all children, but it has another overlooked message.

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Why we should strip away labels and focus on outcomes

PR Daily

As PR, marketing and publicity overlap to the point of being indistinguishable, the solution lies not in definitions but in benchmarking results, the author asserts. The terms public relations, marketing and publicity are limiting and, these days, nebulous.

How to Write an Award-Winning Submission

The Awards Blog

Do you want your peers to recognize you for your innovation and hard work? It’s simple: apply for a business award. . In today’s crowded, noisy world, an award is another way to stand out and boost your business profile.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

3 ways to ward off workplace interruptions

PR Daily

The guy who begs for ‘a minute’ to vent, the boss whose sense of scale for ‘minor tweaks’ to a project is way off, the meeting mooch—all can eat up your time. Here’s how to fend them off. Got a minute?” one co-worker would say. Of course, he always took a whole lot more time than a minute.

More Trending

Employees split on whether companies should take a political stand

PR Daily

When asked their preference about having employers speak out on hot social issues, people are divided. Conservatives are more likely to favor silence. Whether or not your employee wants your company to speak out on politics has a lot to do with their own personal political beliefs.

Storm tips from a veteran PR guy

David PR Group

From the Miami Herald. Hurricane Dorian is an incredibly frustrating storm that currently has the entire state of Florida in the “cone of uncertainty.” Residents and business owners from the Keys to Jacksonville are in “wait and see” mode.

Cadbury’s ‘Unity’ bar nets divided opinions, McDonald’s launches anti-harassment training, and Uber grapples with tarnished reputation

PR Daily

Also: Brand managers could face criticism with influencer choices, Cottonelle’s social media contest goes to the dogs, and how Slack is taking over PR pros’ lives. Good morning, PR pros: Representation matters to consumers—and that includes your influencer marketing campaign.

Get Famous Friday: Reuse Stories

PR for Anyone

Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week, I want to talk about reusing old stories. So maybe you saw a story in a magazine or newspaper, on television. You thought, “I would have been the perfect expert for that.” I want … Update

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Did your visual content captivate audiences?

PR Daily

Enter PR Daily’s Video & Visual Awards to showcase your powerful visual stories. Deadline for submissions is Nov. The post Did your visual content captivate audiences? appeared first on PR Daily. PR Daily Awards

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Five Ways to Get Press Coverage for your Food and Drink Brand  

Action PR

We all need to eat and drink. However, more consumers these days are having, or choosing, to eat specific foods, or follow certain diets.

What Makes Micro-Influencers So Effective?


The term “ influencer ” is no doubt a familiar one by now, particularly if you work in digital marketing. There’s a chance, however, that the term “micro-influencer” is a relative unknown to you. Micro-influencer marketing is just reaching its hey-day, and is emerging as a tool as successful as— if not more successful than— celebrity campaigns and advertising.