Mon.Aug 28, 2017

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10 Knock-Their-Socks-Off Press Release Headline Writing Tips

Cision

Editor’s Note: This post was updated on August, 28, 2017. When it comes to getting more people to read your press release, nothing does the job better than a well-written headline. After all, it’s the first thing people see, and if it sucks, they won’t click it to read your release. On the other hand, a killer headline can attract journalists and customers alike to your release, where they can click back to your website.

Writing 258
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5 Ways to Look Right on TV

Ronn Torossian

You made it. You’re on TV. Time to take full advantage of this opportunity. Don’t screw it up, because you may not live it down, and you may not get another chance anytime soon. To help you know what to do and, more importantly, what NOT to do, here are five ways to look right on television. 1 – Make it your top priority. Okay, that invite is in your inbox.

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PR 101: How to Pitch Fashion Bloggers

Cision

It is no secret that fashion blogs have become lucrative real estate for PR professionals. Fashion bloggers generate not only visual and social buzz for a brand but often drive more traffic and attention to what you are promoting than traditional media, due to the organic and personalized voice of a blogger. So how do you capture the attention of a fashion blogger with your pitch?

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Best PR Practices For Working With International Clients

ImPRessions - Crenshaw Communications

At any given time our New York-based public relations teams are managing the accounts of clients from Pennsylvania to Poland. International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities. Given our large number of clients beyond the U.S., we’ve learned some tricks to help erase borders, ease language lapses and tame time zone issues.

Internal 147
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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{PR}edict: Predictive Analytics and the Future of PR, Part 1

Shift Communications

Public relations, marketing, and communications aren’t known for their futurist perspectives. More often than not, we’re reacting to the latest and greatest, from crisis communications (when the news is bad) to rapid response/newsjacking (when the news is good). Until now, our ability to keep a finger on the pulse of the news has been good enough. We’ve reacted fast enough to keep crises mostly contained; for every major PR crisis in the news, there are dozens, if not hundreds that are intercept

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A Virtual Open House – Welcome to Our New Website

Barokas

Hello to all of our No BS blog followers. Today we are excited to launch our new website which showcases Barokas PR’s distinctive personality in a fresh new look and feel. The first thing you’ll notice on the homepage is a video of Mack, our chief mascot (and my furbaby). The bulldog has long reflected the key characteristics of the agency – strength, heart, tenacity, authenticity – which we are proud to profile front and center on the new site.

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#MediaMonday – Luige del Puerto

HMA Public Relations

When Bre heard that Luige del Puerto had been promoted to associate publisher and editor of Arizona Capitol Times, she knew it would make for a great #MediaMonday! [Click below for more]. The post #MediaMonday – Luige del Puerto appeared first on HMA Public Relations.

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US Navy In Crisis PR Mode: A Textbook Example

The Stalwart Blog

Forgive me if I boast about the US Navy Public Affairs community for a moment. I possess a bit of bias from my years in uniform. Nevertheless, the recent tragedies along the high seas show how exemplary these professionals handle the pressure of their duties. We saw this only two well recently when two costly, seemingly well-equipped combat vessels with a full crew compliment suffered catastrophic — and deadly — events.

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Which is right for your company: Inbound marketing or inbound public relations?

Axia PR

In an ever-changing marketing world, choosing your strategy, planning for success and implementing it could be the difference between positive and negative revenue results. If you’ve tried traditional marketing methods, such as cold calls and cold emails, with little or no success, it may be time to learn about inbound marketing and inbound public relations.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.