Fri.Oct 14, 2022

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Prowly #PRChat with Domenica D’Ottavio, Associate Director of Digital PR at Journey Further


Before the weekend begins and you forget about Public Relations for two days (or at least try to), it’s Friday – and Fridays are for new #PRChats. This time we’ll dive into the similarities and differences between PR and marketing with the one and only Domenica D’Ottavio. While she’s tried both, she gathered up top […]. The post Prowly #PRChat with Domenica D’Ottavio, Associate Director of Digital PR at Journey Further appeared first on Prowly Magazine.

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The Importance of a Focused Brand Identity

HMA Public Relations

In this post, Rayna Burgett discusses the importance of having a focused brand identity, drawing insights from a Harvard University lecture held by the late fashion designer Virgil Abloh.

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The Top PR Tips and Tricks for Small Businesses

PR Fuel

Are you a small business owner that wants to create buzz, spread the word and get people hyped up about your business and the services you offer? If so, then here is some good news! Just because you own a small business doesn’t mean you can’t create some big waves in the public relations world. Utilizing public relations is a great way for your business to become more well-known in your community, boost your sales, and create better relationships with your current and future customer

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Mark’s post on Channel4

Mark My Words

Mark’s post on LinkedIn To those outside the UK bubble, Channel 4 might seem like a bit of an oddity. Established as a public broadcaster that platforms voices underrepresented by the more establishment BBC, it has evolved into an eccentric mix of respected hard news, edgy and critically lauded comedy and drama, and the most inconsequentially silly reality and light-entertainment Alan Partridge ever deleted from his Dictaphone.

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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How To Establish a Full-Funnel Marketing Approach With an Established ERP

PR 20/20

Y our ERP and CRM are both crucial to the success of your business. Your ERP streamlines business functions while your CRM streamlines the customer experience, both with the goal of increasing revenue. So we keep them separate? These two tools have traditionally been siloed by most businesses—a huge missed opportunity for growth. Why should you integrate your ERP and CRM?