Onclusive
JUNE 26, 2019
DISCOVER HOW MEASUREMENT & PLANNING FOR EARNED & OWNED MEDIA IMPACTS YOUR BOTTOM LINE. Public relations professionals aren’t just responsible for creating brand awareness; they’re also required to attribute their efforts to real website traffic, call to actions, and ROI. But without PR attribution technology, it can be hard to get the full picture of traffic and accurately report on how public relations is moving the needle.
ImPRessions - Crenshaw Communications
JUNE 26, 2019
Photo by Foto Sushi on Unsplash. Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? How should a public role align with an organization’s business goals?
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PRSay
JUNE 26, 2019
What would you do if your client pulled out a sheet of talking points during a live interview? If you’re like many PR pros, then you’d likely be in a state of panic. That’s exactly what Oscar-winning actor Tom Hanks did while promoting “Toy Story 4” on a recent episode of “Jimmy Kimmel Live.” During the interview, Hanks whipped out a stack of key messages that Disney had prepared for him — jokingly referring to them as “Gutenberg Bible stuff.
Agility PR Solutions
JUNE 26, 2019
New research from business portfolio website Visual Objects reaffirms that influencers are an accessible source of content and engagement for small businesses looking to build a brand on social media, and on Instagram in particular—in fact, a full quarter of small businesses surveyed (25 percent) say they use influencers to create content on their social […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Critical Mention
JUNE 26, 2019
The world of digital marketing is an ever-shifting landscape where platform algorithms and industry trends change in the blink of an eye, and you need to be able to keep up. Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! 1. Copyblogger. Copyblogger is one of the best content marketing platforms anywhere online.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Karwoski & Courage
JUNE 26, 2019
We’ve all been warned about jumping to conclusions and in an environment of fake news and paid influencers, that’s sound advice, but much easier said than done unless you understand your own cognitive bias when it comes to forming opinions or making judgements. We’re hit by a barrage of incoming emails, texts, and a variety […]. The post Not So Fast appeared first on Karwoski & Courage - Minneapolis Public Relations.
Agility PR Solutions
JUNE 26, 2019
Blogging has turned into a fashionable and profitable job, providing many talented writers and photographers with a chance to share their ideas with others. Sometimes, while reading the blogs of celebrities or people who live thousands of miles away, readers get to feel as if they are there, watching their lives and feeling the same […]. The post 8 useful tips for boosting your blog’s traffic appeared first on Agility PR Solutions.
PRSay
JUNE 26, 2019
What would you do if your client pulled out a sheet of talking points during a live interview? If you’re like many PR pros, then you’d likely be in a state of panic. That’s exactly what Oscar-winning actor Tom Hanks did while promoting “Toy Story 4” on a recent episode of “Jimmy Kimmel Live.” During the interview, Hanks whipped out a stack of key messages that Disney had prepared for him — jokingly referring to them as “Gutenberg Bible stuff.
Agility PR Solutions
JUNE 26, 2019
Do consumers think they can impact change? Are they using their time, voice or money to take action? Do their daily behaviors indicate a likelihood of aligning their vote, dollars and social posts with doing good? According to new research from values-based investing platform COIN, consumers have a bleak outlook on their individual power to […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
HMA Public Relations
JUNE 26, 2019
It seems not a day goes by that a viral video is making the news. Abbie gives her expert insight on how to handle crisis communications in the social media age. The post Crisis Communications in the Social Media Age appeared first on HMA Public Relations.
Tribe Builder Media
JUNE 26, 2019
Achieving massive brand recognition and managing your online reputation go hand-in-hand. Just like that “cringey” tagged photo from middle school on your Facebook profile – no one wants a bad review online or negative comment about their business circulating online. Especially when they are not even true! Lucky for you and your business, you do not have to just sit back and let others dictate your online reputation.
Karwoski & Courage
JUNE 26, 2019
We’ve all been warned about jumping to conclusions and in an environment of fake news and paid influencers, that’s sound advice, but much easier said than done unless you understand your own cognitive bias when it comes to forming opinions or making judgements. We’re hit by a barrage of incoming emails, texts, and a variety […].
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Tribe Builder Media
JUNE 26, 2019
Achieving massive brand recognition and managing your online reputation go hand-in-hand. Just like that “cringey” tagged photo from middle school on your Facebook profile- no one wants a bad review online or negative comment about their business circulating online. Especially when they are not even true! Lucky for you and your business, you do not have to just sit back and let others dictate your online reputation.
Flatiron Communications
JUNE 26, 2019
At the recent Collision Conference , I had the pleasure of taking the stage alongside The Trade Desk ‘s co-founder/CTO Dave Pickles and AdRoll Group president Scott Gifis. We talked about the fast-changing and increasingly complex world of data-driven advertising in the age of programmatic and connected television. We opened the session by gauging the audience of 1000+ whether they heard of these acronyms: DSP, OTT, and SVOD.
Karwoski & Courage
JUNE 26, 2019
The post Not So Fast appeared first on Karwoski & Courage – Minneapolis Public Relations – Creative PR.
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