Wed.Jun 26, 2019

PR Attribution 101 Whitepaper

Onclusive

DISCOVER HOW MEASUREMENT & PLANNING FOR EARNED & OWNED MEDIA IMPACTS YOUR BOTTOM LINE. Public relations professionals aren’t just responsible for creating brand awareness; they’re also required to attribute their efforts to real website traffic, call to actions, and ROI.

When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

Photo by Foto Sushi on Unsplash. Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson?

7 rules for being transparent

PR Daily

While you might be tempted to bury a damaging story, your efforts can backfire, ruining your credibility and turning essential media contacts into enemies. Follow these rules. This article originally appeared on PR Daily in June of 2018.

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Small businesses are increasingly using influencers to create social media content

Agility PR Solutions

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

30 jobs in the PR and marketing world

PR Daily

Many college graduates are tossing their caps in the air while tossing their names in the crowded market of job seekers. Consider these tips for standing out. The graduation ceremonies are over, which means the job search is on.

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15 key questions to help writers get back on track

PR Daily

These insightful queries are great for editors working with stymied authors, but they’re equally helpful for your own writing. Your writer is stuck. The piece seems hopeless. How can you get them unstuck? Probably by asking a question.

4 unique tips for driving company sales through PR

Agility PR Solutions

Sales teams sometimes forget that public relations isn’t just for stepping in when something bad happens—PR can help a company in many ways, including sales. There are several ways that this powerful tool can be brought in to be most effective.

7 mistakes to avoid when targeting more than one location

PR Daily

If you are tying to speak to more than one local audience, there are some key mistakes your campaigns must avoid. Here’s how to target and measure your efforts. At first glance, marketing a multi-location business seems similar to marketing a single-location business. After all, the goals are the same—building awareness, sparking action, increasing sales—so the approaches should also be the same, right? Wrong.

Local 123

8 useful tips for boosting your blog’s traffic

Agility PR Solutions

Blogging has turned into a fashionable and profitable job, providing many talented writers and photographers with a chance to share their ideas with others.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Have you mastered the art of creative content?

PR Daily

Don’t miss this week’s June 28 final deadline to enter PR Daily’s Content Marketing Awards. Submit individual work or work on behalf of your team or clients. The post Have you mastered the art of creative content? appeared first on PR Daily. PR Daily Awards

The top 10 media journalists in 2019

Muck Rack

The top 10 media journalists in 2019

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Call for speakers at our Brand Storytelling & Content Marketing Conference

PR Daily

Present a sponsored speaking session at our event in Disneyland to connect with your target audience and boost your brand. Calling all content marketing, PR, social media and video experts! We’re searching for sponsors to join our Brand Storytelling & Content Marketing Conference at Disneyland.

Not So Fast

Karwoski & Courage

We’ve all been warned about jumping to conclusions and in an environment of fake news and paid influencers, that’s sound advice, but much easier said than done unless you understand your own cognitive bias when it comes to forming opinions or making judgements.

Crisis Communications in the Social Media Age

HMA Public Relations

It seems not a day goes by that a viral video is making the news. Abbie gives her expert insight on how to handle crisis communications in the social media age. The post Crisis Communications in the Social Media Age appeared first on HMA Public Relations.

PR pulse: Despite strong desire, few consumers believe they can enact change

Agility PR Solutions

Do consumers think they can impact change? Are they using their time, voice or money to take action? Do their daily behaviors indicate a likelihood of aligning their vote, dollars and social posts with doing good?

7 Best Marketing Blogs of 2019

Critical Mention

The world of digital marketing is an ever-shifting landscape where platform algorithms and industry trends change in the blink of an eye, and you need to be able to keep up. Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Copyblogger.

What a Tom Hanks ‘Late Night’ Gag Reminds Us About Prepping for Media Appearances

PRSay

What would you do if your client pulled out a sheet of talking points during a live interview? If you’re like many PR pros, then you’d likely be in a state of panic.

Tribe Builder Media Helps Clients Create Their Online Reputation

Tribe Builder Media

Achieving massive brand recognition and managing your online reputation go hand-in-hand. Just like that “cringey” tagged photo from middle school on your Facebook profile – no one wants a bad review online or negative comment about their business circulating online.

Ad Tech Wars

Flatiron Communications

At the recent Collision Conference , I had the pleasure of taking the stage alongside The Trade Desk ‘s co-founder/CTO Dave Pickles and AdRoll Group president Scott Gifis.

Tribe Builder Media Helps Clients Create Their Online Reputation

Tribe Builder Media

Achieving massive brand recognition and managing your online reputation go hand-in-hand. Just like that “cringey” tagged photo from middle school on your Facebook profile- no one wants a bad review online or negative comment about their business circulating online.

Not So Fast

Karwoski & Courage

We’ve all been warned about jumping to conclusions and in an environment of fake news and paid influencers, that’s sound advice, but much easier said than done unless you understand your own cognitive bias when it comes to forming opinions or making judgements. We’re hit by a barrage of incoming emails, texts, and a variety […]. Public Relations public relations

7 Best Recommended Social Media Marketing Classes

Flack Me

Category: Flack Me Summary: Social media is fast and furious, and what worked last year won't necessarily work this year -- heck, what worked last month might not work this month