Melissa Agnes

MARCH 13, 2018

Image: chaiyapruek youprasert | Shutterstock. If you follow my work, then you know that helping organizations become crisis ready is not just what I do professionally, but it is one of my biggest passions. The reason I’m so passionate about my work is that being crisis ready provides so much value to an organization and the people it works with and for—value that far exceeds the sole acts of crisis management and crisis preparedness.

Crisis 179

Crisis Crisis Management Brand Branding 179

Presspage

MARCH 13, 2018

In January, the social media platform announced it was making branded posts less prominent in users’ news feeds, dramatically decreasing organizations’ already struggling reach. Andrew Brown, director of media relations and online content for Kalamazoo College , warns PR pros not to panic. He says: The brand managers who are best at their jobs are data driven from the start.

Facebook 113

Facebook Social Media Analytics Blogging 113

Beyond PR

MARCH 13, 2018

Communicating great stories while influencing the public’s awareness and/or buying decisions has been the goal of every great communications strategy. Cision® believes in the power of paid, owned and earned media to tell such compelling stories that speak to consumers through every possible marketing touchpoint. Securing a story in a top-tiered publication is just one piece of the puzzle; understanding exactly how a story resonates with your targeted audience and drives business results has been

Media 75

Media Consumer Analytics Data 75

Inbound PR

MARCH 13, 2018

The outlook for public relations in 2018 makes it clear that PR has work to be done to be fit for current client demands. Social media and digital has been one of the biggest areas for development in the PR industry over the last couple of decades. The PRCA releases a yearly report about Digital PR and Communications and how these are progressing among companies and PR agencies.

Education 62

Education Social Media Media Digital PR 62

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Solo PR Pro

MARCH 13, 2018

Many professionals have a hard time using their professional skills to promote their business. You are bold and confident when doing work for clients but uncomfortable putting those same skills to use to promote yourself and your business. By failing to do PR for yourself, you are missing out on important benefits. Treating yourself like a client allows you to reach the clients you want to have as well as experimenting with tactics that can be used to serve those clients.

Leadership 62

Leadership Case Study Video YouTube 62

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. As a sort of “state of the communications field” analysis the CCI Corporate Communication Practices and Trends Study 2017 offered some fascinating insights into the challenges and trends noted by today’s top communicators.

Trends 199

Trends Corporate Employee Analysis 199

Offleash

MARCH 13, 2018

Seattle has not only unfolded as a hotbed of technology, but also a menagerie of restaurants, sports, craft brews, hipsters, outdoor adventure, Bay Area transplants and massive real estate development. Oh, and we’ve just learned the city will likely be welcoming its own hockey team in two years. Yup, Seattle is hot. Dubbed Silicon Valley North , I’d argue Seattle has a vibe and a charm all its own that has nothing to do with ‘the valley’.

Technology 40

Technology Real Estate Local Sports 40