Mon.Nov 20, 2017

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How To Engage Millennials In Corporate Social Responsiblity

ImPRessions - Crenshaw Communications

When it comes to philanthropy, Americans are a generous bunch. A natural disaster tends to create its own PR appeals, and in 2017, millions responded. We opened our wallets to help victims of floods, fires, and other catastrophes, and the giving season has only just begun. The sixth annual # givingTuesday on November 28 will probably smash 2016’s record-breaking haul of $168 million in charitable donations and thousands of hours donated to those in need.

Corporate 168
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Still Chasing Amazon, Walmart Sees Online Sales Increase

Ronn Torossian

This year, more than ever before, the retailer that wins the online sales war will likely have the edge going into next year. While most retailers take it for granted that Amazon will, once again, run away with the title, at least one big retailer is making a run at the online giant. Heading into the final quarter, Walmart is surging. Online business and strong food sales are being credited with pushing Walmart past its toe-to-toe big-box rival Target.

Retail 150
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Breaching 140: Who’s Using Twitter’s 280 Characters?

Shift Communications

On September 26, 2017, Twitter surprised its users by announcing that certain users would have their tweet character limits doubled, from 140 characters to 280 characters. This beta test was to determine whether users wanted the increased characters. After the beta, Twitter rolled out 280-character tweets to all users. Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits.

B2C 103
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NFL and Jones at Loggerheads Over Commish

Ronn Torossian

Roger Goodell is once again a source of controversy for the NFL. This time, though, it’s not fans or players versus the league. The aggravated party is one of the NFL’s most powerful and prominent owners, the Cowboys’ Jerry Jones. When the news first surfaced that Jones was growing very dissatisfied with many league decisions, including the near-rubber-stamp approval of Goodell’s contract extension, both sides deflected any concern.

Blogging 150
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Eat, Drink, and…. Be Productive

Critical Mention

Who doesn’t love the weeks between Thanksgiving and New Year’s Day? With all the parties, good cheer and chocolate floating around the office, you might think it’s a great time of year to put on a silly sweater , grab a cup of eggnog and cruise into January while you wait for your clients and colleagues to snap back to reality. Time to put your feet up?

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#MediaMonday – Jan D’Atri

HMA Public Relations

In addition to co-hosting Arizona Midday on KPNX 12 News, Jan D'Atri has a love for cooking that has turned into a second career for her. [Click below for more]. The post #MediaMonday – Jan D’Atri appeared first on HMA Public Relations.

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10 Gifts for PR Practitioners

Sarah Stimson

Black Friday is almost here so it must be Christmas shopping season. With impending festive shin-digs on the horizon, here’s my guide to ten gifts for the PR practitioner in your life. Secret Santa, we’ve got you covered. 1 ) … Continue reading → The post 10 Gifts for PR Practitioners appeared first on SARAH STIMSON.

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Jay Baer Asks: What Are The 3 Biggest Problems With Influencer Marketing?

Cision

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author discusses important questions facing the communications industry. In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Not only does he discuss pitfalls to avoid, but he also offers solutions to improve your outreach.

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PR Rock Stars: Winona State alum & Pediatric Home Service’s Katlyn Bourget

Communications Conversations

Four years ago, I made a decision to join the Winona State Alumni Board. As part of that work, we started the Winona State Mass Comm Reunion. It’s an annual event held each January at a brewery in downtown Minneapolis, and it gives me a great chance to reconnect with old friends and meet new WSU alumni. People like Katlyn Bourget. I was first introduced to Katlyn a few years ago in organizing this event.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.