Ronn Torossian
JULY 15, 2020
Embargos introduce benefits and challenges in today’s public relations space. With PR embargoes, PR professionals can time key announcements to take control of a narrative and provide reporters with adequate time to prepare comprehensive stories about a subject. At the same time, PR embargos are challenging to implement. Journalists feel obligated to publish a story […].
Cision
JULY 15, 2020
Listening to more podcasts lately? We've got some recommendations to check out and add to your queue!
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Prowly
JULY 15, 2020
Alyson Shontell joined Business Insider in July 2008 as its sixth employee and was a sales planner before joining the editorial team in 2010. There, she became a start-up reporter and was first to cover some of today’s largest tech companies, including Pinterest, Tinder, Instagram, Uber, and Snap. Shontell rose to become a senior correspondent, […].
PR for Anyone
JULY 15, 2020
If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. You really have to be prepared for anything. When my clients land media interviews, we always do media training beforehand. I go over questions that could be asked. Specifically for television, I talk about how to lead an interview if the host is having an off day and isn’t taking you through the segment.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
JULY 15, 2020
Writing is a fundamental part of our work in PR, and most of us spend countless hours every week behind the keyboard. Whether emails to clients, internal communications, or press releases, we’re always writing something, so any shortcuts or quality of life improvements can accumulate to make a significant difference. I work as a copywriter […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
JULY 15, 2020
COVID-19 upended business (and life) like nothing has before, and now that we’re kind of getting used to the ever-evolving “new normal,” brands and businesses are learning a thing or two about how to manage their business and staff remotely, and how to help employees create some semblance of work/life balance. What lessons can we […]. The post How good crisis communications has proved essential for productivity during the COVID crisis appeared first on Agility PR Solutions.
Awario
JULY 15, 2020
We're in the information age that brought back the importance of reputation. No matter how much time passes, it's still important what you've posted on Twitter and what has been written about you. Let's see how you can manage personal online reputation.
Axia PR
JULY 15, 2020
In the world of public relations, things are always changing. New trends pop up and disappear every day. Information is constantly shared and as a PR professional, it's imperative to stay aware, act swiftly, and formulate subsequent steps wisely. In an industry that never sleeps, here are five tools every PR practitioner should use to stay ahead.
Critical Mention
JULY 15, 2020
NEW YORK — Critical Mention, the leading earned media platform, today announced the release of its Media Contact Database. The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Stuart Bruce
JULY 15, 2020
The CIPR’s State of the Profession survey provides valuable data on the trends, issues and challenges impacting the public relations profession. It’s important to note … © Stuart Bruce - CIPR State of the Profession 2020 was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.
Cision
JULY 15, 2020
Multiple staff updates at The Times Opinion, Kenneth Hein joins The Drum, and more.
Agility PR Solutions
JULY 15, 2020
Content is king. You know this, yet you don’t have the resources to meet the demand for high-quality, engaging copy that satisfies your audience and moves them through the process from awareness to conversion. Could outsourcing be the answer? The benefits and disadvantages of outsourcing content Outsourcing content simply means hiring a freelance copywriter or […].
Muck Rack
JULY 15, 2020
Top publications and articles for June, according to journalists
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Agility PR Solutions
JULY 15, 2020
Consumers tend to prefer user-generated content (UGC) on Instagram over other social media platforms, according to a new survey from creative hiring guide Visual Objects. When asked to compare screenshots of a brand’s UGC vs. branded content (content created and posted by the company itself), survey respondents chose the UGC option on Instagram for both Starbucks […].
Muck Rack
JULY 15, 2020
Launching the system of record for how journalists want to be pitched
Prohibition
JULY 15, 2020
Whenever faced with a bad, negative or stressful situation – there are two options. You can either deflect and avoid it or you can embrace it and make the most of it. Of course, it’s no secret that COVID-19 has been one of the biggest crises we’ve all faced in a very long time. We recently discussed the biggest PR crises so far this year – but here, we’re taking a look at the brands who have excelled during this time and made the most of it.
Konnect Agency
JULY 15, 2020
When you tap your way through Instagram Stories, do you ever wonder what type of content gets the most attention? Knowing your brand’s audience and how to interact with them is critical in answering this question when it comes to your own content. By learning what your audience enjoys and reacts to, you arm yourself with the tools to form a relationship that is engaging and potentially long-lasting.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
PR 20/20
JULY 15, 2020
Growth Today & Tomorrow. At PR 20/20, you know we love to look beyond. But what do we see? We see a future of marketing that is more intelligent and more human. It’s this work and the opportunity to partner with forward-thinking organizations that ignites our spirit. From digital transformation, intelligent automation, and AI-enabled marketing—to reconnecting with a brand’s core values, corporate responsibility, and community—our team of consultants is dedicated to building more human and mo
PeakMetrics Insights
JULY 15, 2020
Google Alerts is a powerful, simple way to stay up to date when your organization is mentioned in online news. And, with teams shifting towards remote work faster than ever before, tools such as Slack and Microsoft Teams have seen explosive growth. A great way for remote marketing and PR teams to stay up to … Continue reading How to Get Google Alerts in Microsoft Teams.
HMA Public Relations
JULY 15, 2020
For today's #WhatIsWednesday, we're going over the types of things we like to add to our client's social media calendars. Click the link to read more. The post What are the elements to a social media calendar? appeared first on HMA Public Relations.
The Hoffman Agency
JULY 15, 2020
By Shereen Masoud-Jointe, Account Executive (Europe). . We all have that song in our repertoire that we turn to when we need a good cry, or for when we just gotta let loose, or to get pumped for the day. This week, our colleagues shared the tracks that really put them in the zone — emotionally, and in one case, professionally. . 41. Me Quedo Contigo — Leoni Tor res. 42.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
ImPRessions - Crenshaw Communications
JULY 15, 2020
The foundation of a good public relations campaign is reputation management, and it’s important now. As the COVID-19 pandemic drags on, we’re all concerned about protecting health. But the shutdown also threatens brand health, and not only due to lost business. Our new all-digital workstyle can impact brand and personal reputation, and not always in a good way.
5W PR
JULY 15, 2020
A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “
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