Wed.Sep 11, 2024

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ICON 2024 Preview: Melissa Etheridge on Storytelling, Authenticity and Connecting With Audiences

PRSay

This year’s ICON agenda includes 46 breakout sessions arranged in eight different learning tracks, keynote speakers such as award-winning journalist Gio Benitez and countless opportunities for networking. Attendees will take away valuable insights, new skills, and the latest tactics and strategies designed to solve the challenges faced in the communications profession today.

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Crisis management in focus: How to protect your brand reputation in the digital age

Agility PR Solutions

In today’s digital landscape, a brand’s reputation can be jeopardized in an instant. With the speed at which information spreads online, a minor issue can quickly escalate into a major crisis. This makes it crucial for businesses to have a robust crisis management strategy. Here’s how you can effectively protect your brand’s reputation in the […] The post Crisis management in focus: How to protect your brand reputation in the digital age appeared first on Agility PR Solutions.

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De-Influencing on TikTok: What It Means for Brands Influencer Marketing Strategies

Prohibition

We all know by now that TikTok has been leading the influencer marketing wave in recent years. With people becoming influencers overnight and reaching millions of followers before they know it, brands have leveraged this power to push products and messaging to consumers more so than ever, it’s almost impossible to avoid ads and promotions when online.

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Tips for marketing your small business smartly

Agility PR Solutions

Marketing has taken a central role in today’s competitive business environment, thus making small business marketing crucial. Small business owners are usually constrained by the amount of cash they can afford for their business undertakings; hence, such innovations must be done tactfully. By employing local relationships and community participation to leverage social media and establish […] The post Tips for marketing your small business smartly appeared first on Agility PR Solutions.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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How To Pitch a Press Release To Journalists: A Step-by-Step Guide

Notified

So, you’ve written a press release - but that’s just the beginning. The next step is getting it noticed by journalists, and that’s where many struggle.

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Journalist Spotlight | Interview with Emily Tresidder, Weekend Announcer at HIT Network

Medianet Australia

Today, Medianet is excited to feature Emily, a dynamic radio and podcast professional. Emily’s expertise bridges the gap between radio and podcasting, offering unique insights into content creation and audience engagement across both mediums. Join us as we explore her journey, content planning strategies, and the evolving landscape of Australian radio medium.

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Top 5 Visual Marketing Design Trends Shaping Marketing Strategies

Contently - Strategy

Visual marketing design trends are evolving more rapidly than ever, thanks to a highly interconnected media culture that provides nearly instant feedback. Sometimes, that feedback is good, and other times, not so much. As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates.

Trends 52
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Digital PR on a Low Budget with Amelia Selby

Buzzstream

Amelia Selby works for SEO Travel , a unique digital marketing agency based in the UK with a great vision. SEO Travel is a non-profit agency that helps small—to medium-sized travel companies with smaller budgets. On the one hand, it’s a fantastic goal, and they’ve raised over 100,000 pounds in three years for two educational charities: Zarach and Moving Mountains.

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PR lessons learned from the Harris-Trump debate—and did media training pay off?

Agility PR Solutions

I’m a big believer that many important PR lessons can be learned by following the news. Thus, I watched the Harris-Trump debate with two things in mind: 1) to see if any PR lessons from it could be applied to non-political accounts, and 2) if intensive media training, which agencies suggest at a high cost […] The post PR lessons learned from the Harris-Trump debate—and did media training pay off?

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!