Ronn Torossian

SEPTEMBER 21, 2017

Have you heard of cryptocurrency? Chances are you might not know that term, but you’ll recognize some form of what it is … the most commonly known is probably Bitcoin. Cryptocurrency is a form of payment that can be easily used on the internet. Now there are several different types of the payments, and when they are introduced to world markets, they come out in the cryptocurrency version of a stock IPO … an ICO or initial coin offering.

Communications 230

Communications Blogging Marketing Publicity 230

Cision

SEPTEMBER 21, 2017

At some point in your life, you may have had to “define the relationship” with someone. It’s that critical, yet sometimes awkward, point in the relationship where two people sit down and ask, “What are we?”. Chances are, you haven’t given this a second thought when it comes to your newswire provider. If you have, you’ve probably defined the relationship as strictly business.

Training 185

Training Healthcare Guidelines Industry 185

The Proactive Report

SEPTEMBER 21, 2017

September is AMEC’s Global Measurement Month with many events around the world focused on PR measurement. The kick-off event was held in Hong Kong and addressed the touchy subject of AVE’s. (Advertising Equivalency Values, where you measure the value of your media coverage by calculating how much an equivalent advertisement would cost.) The event promised tips and tricks on how to manage clients and stakeholders who still demand those pesky AVEs.

Measurement 113

Measurement Analytics Advertising Advertising 113

Presspage

SEPTEMBER 21, 2017

Innovative product and service. We think our product is amazing and we work very hard to keep it that way. We offer a software platform for PR professionals that provides an integrated, easy to use and modern social newsroom solution. We are passionate about PR, social and software. The product is setting the industry standard in usability and we are continuously developing new features and enhanced functionality to make sure it exceeds the expectations of our clients.

Automotive 108

Automotive Software Healthcare Construction 108

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stern + Associates

SEPTEMBER 21, 2017

Too often, I’ve met with a client or colleague raring to go with a public relations (PR) plan in hand, only to discover they haven’t yet defined their PR objectives. The post This is Why You Need PR Objectives to Get Budget and Support appeared first on Stern Strategy Group.

Groups 68

Groups Strategy Publicity Reputation 68

Axia PR

SEPTEMBER 21, 2017

You have a news release ready to go for your company, and you assume that getting it in the hands of journalists first thing on Monday morning will beat everyone to the punch. However, you should consider which day is best for your news release because there are some days that provide more benefit for your company than others.

Company 54

Company Media Relations Media Publicity 54

Beyond PR

SEPTEMBER 21, 2017

At some point in your life, you may have had to “define the relationship” with someone. It’s that critical, yet sometimes awkward, point in the relationship where two people sit down and ask, “What are we?”. Chances are, you haven’t given this a second thought when it comes to your newswire provider. If you have, you’ve probably defined the relationship as strictly business.

Training 54

Training Healthcare Guidelines Sports 54

HMA Public Relations

SEPTEMBER 21, 2017

John Tran, design principal for SmithGroupJJR, shared his insight into what is happening in retail at the last AAED event. But how does this relate to PR? [Click below for more]. The post Image and Likability Mean More Now Than Ever appeared first on HMA Public Relations.

Retail 52

Retail Publicity 52

wiredPRworks

SEPTEMBER 21, 2017

Where can you find a digital marketing transformation webinar for insurance sales rep pros? Thanks to InsuranceWebx I’ll be presenting a program on September 27. Feeling overwhelmed, confused or frustrated about the best way to market today? You’re not alone. According to an AMA study, marketers’ top three least confident areas include: 33% Senior management sufficiently understands social and digital marketing. 25% Receives sufficient training on marketing in a digital age. 22% Have insig

Insurance 40

Insurance Insurance Marketing Conference 40

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Communications

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. “Can we automate content creation using artificial intelligence? More specifically, can we use machines to write blog posts at scale?”. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20.

Marketing 53

Marketing Software eBook Technology 53