Sun.Sep 27, 2020

5 PR lessons from ‘Tenet’

PR Daily

The new film from director Christopher Nolan offers communicators several takeaways as they navigate crises and more within their organizations. Editor’s note: This article contains spoilers to the film.

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What we learned from the Facebook ad boycott: Like it or not, boycotts are here to stay!

Agility PR Solutions

Social media boycotts are the new frontier for PR firms, and Facebook is the poster child. For Facebook, it all started with trust issues. For years, trust in Facebook has been inconsistent, rising and falling with the same volatility as its stock price.

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Tech brands are loyalty winners during COVID—what they’re doing right

Agility PR Solutions

Technology and social networking brands are the loyalty beneficiaries of the coronavirus pandemic, as seventeen percent of this year’s Brand Keys Top 100 Loyalty Leaders were represented in those two sectors.

Survey 111

The formal holiday-shopping season is meaningless this year—and perhaps forever

Agility PR Solutions

New research from global consulting firm AlixPartners argues that the “official” November-December definition is “meaningless” this year—and perhaps forever—due to COVID’s dramatic effects on shopping behaviors and long-bubbling retail trends now accelerated by the pandemic.

Retail 107

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

3 effective PR strategies for niche businesses

Agility PR Solutions

All businesses have the desire to be discovered by their target audience, but this can be easier said than done if they haven’t thought carefully about the most successful PR marketing strategies.