Mon.Aug 12, 2019

This is How Brand Marketing Will Thrive in 2020

Ronn Torossian

Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming.

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Are You Ready For A PR Agency? 5 Questions For Startups

ImPRessions - Crenshaw Communications

Bringing on a public relations agency can help an organization engage a far larger audience than they’re able to do on their own. But in the competitive world of startups, the go-to-market formula can change, and timing is key.

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As data breaches rise, cybersecurity companies can seize the moment

PR Daily

Digital marketing and smart PR are essential for organizations in business to safeguard vulnerable, high-profile targets. Cyberattacks are on the rise worldwide.

How do you define public relations?

Muck Rack

How do you define public relations

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Decision-makers speak out: Content works best when it’s actionable—how to get yours there

Agility PR Solutions

The concept of “content” has metamorphasized in the digital age—what once passed as pure text has evolved into a sophisticated production model incorporating photos, charts and other imagery, as well as audio and video components, searchable keywords, referenced hyperlinks and other SEO tactics.

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More Trending

Top insider tips for building a strong brand on Instagram

Agility PR Solutions

Instagram is a social network that notes the biggest growth of all social platforms. It currently has over 1 billion monthly active users. With that many people using it, it has become one of the most important and powerful marketing platforms there is.

The dying art of small talk in the social media age–and the implications for communicators

Communications Conversations

We’ve all witnessed this scene in any number of public spaces, right? People using smartphones on a train platform. Not uncommon at all in 2019. In fact, I might say this is the new norm. Here’s a specific scenario. Let me know if it sounds familiar to you parents out there.

Beware, the growing crisis in creative advertising effectiveness

Agility PR Solutions

A new report, The Crisis in Creative Effectiveness, a follow-up to the IPA’s 2016 publication, Selling Creativity Short, warns of the dangers to creative effectiveness posed by short-termism in marketing, and covers hundreds of case studies that highlight a misunderstanding of how brands grow and prosper.

Social Media Algorithms 101 — Beware of Ghost Followers

Doctor Spin

Dealing with social media algorithms shouldn’t have to be rocket science. While the mathematical formula for an algorithm might be complex, the basic premise for how a social media algorithm works just isn’t.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Best Visual Storytelling—Adam Ritchie creates diverse “M.O.M. Squad” superheroes

Agility PR Solutions

Baby gear company Summer Infant needed a jumpstart. It wanted to reach expectant parents and parents of newborns to 3-year-olds through positive national coverage in parenting media and beyond, reinforce the brand’s message of support (“Baby has you. You have us.”),

#MediaMonday – Lorna Romero

HMA Public Relations

Meet Lorna Romero, executive director of Chamber Business News and this week’s #MediaMonday. Check out her story to get to know more about her! The post #MediaMonday – Lorna Romero appeared first on HMA Public Relations. Featured Media Monday Abbie S. Fink Arizona Chamber Foundation Chamber Business News Lorna Romero Phoenix PRSA Masters Group Scott Hanson The Arizona 100

The Age of With—how data-driven culture helps companies outperform business goals

Agility PR Solutions

As we move into the “Age of With”—a world where humans work side-by-side with machines and data coincides with actions—and more than two decades after the term “big data” was invented, a majority of companies still do not have initiatives in place to create an analytics-driven culture, according to new research from Deloitte.

 Corporate Reputation is Important to Marketing


What’s a reputation worth? Companies that aren’t prepared for a crisis can watch their sales go off the cliff, their stock price take a plunge, and even permanently shut some, if not all their doors. Ask yourself: “What could happen tomorrow that could shut down my business?”. Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Journalists on the move – Week of August 12th

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Courier-Journal, The: Dahlia Ghabour (@JBJDahlia) has been named Restaurant Reporter. Dallas Morning News: Dianne Solis (@disolis) returns to the title as Senior Immigration Reporter. Pacific Publishing Company: has […]. The post Journalists on the move – Week of August 12th appeared first on Agility PR Solutions. Media Moves

Know the Agenda Before Your Media Interview [INFOGRAPHIC]

PR Expanded

I’ve been media training executives for about 15 years. Although the channels have changed, there’s still one constant. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet.

Infographic: How much time we spend on social media

PR Daily

Which platforms get the heaviest use? What topics drive the conversation? This infographic offers vital insights. How much time do you spend on social media? If you’re about average, you probably devote a couple of hours a day to your favorite platforms.

Bloomberg Pushes for Diversity in Sources and Expert Spokespeople

The Hoffman Agency

By Alannah McDermott, Intern. . Imagine yourself sitting at a table, staring down at a pile of puzzle pieces. With determination and a hint of intimidation, you push aside the pile and place one small piece in front of you. This is where you’ll begin.

21 words gaining notoriety under the #mispronounced hashtag

PR Daily

Perhaps you’ve done it yourself, saying ‘mizzled’ when reading ‘misled.’ To help you avoid a verbal fracas, we offer a cache of common linguistic foie gras. Oops—that should be ‘faux pas.’. Under the #mispronounced hashtag, Twitter users are sharing words they’ve hilariously misspoken.

4 Social Media Pitfalls for PR Pro's to Avoid

Flack Me

Category: Flack Me Summary: Twitter is making us bitter. YouTube’s killing the written word. Instagram is making the masses envious, vain and image-obsessed. Facebook is taking over the world

How to stay apolitical in our polarized era

PR Daily

Brand managers and PR experts want to avoid choosing a side, but that doesn’t mean they won’t be dragged into the political scrum. Here’s how you can safeguard your organization. For many brand managers in 2019, there’s no way to avoid the third rail of American life: politics.

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Designers apologize to Chinese consumers, ‘influencer fraud’ cost nearing $1.3 billion, and Universal pulls ‘The Hunt’ after mass shootings

PR Daily

Also: Quirky risks of working at home, Twitch chief says ‘sorry’ to a former streamer, and Amazon scores with a guinea-pig-themed café.