Ronn Torossian
AUGUST 12, 2019
Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming. Instead of operating on a more reactive basis, brands should focus […]. The post This is How Brand Marketing Will Thrive in 2020 appeared first on.
ImPRessions - Crenshaw Communications
AUGUST 12, 2019
Bringing on a public relations agency can help an organization engage a far larger audience than they’re able to do on their own. But in the competitive world of startups, the go-to-market formula can change, and timing is key. It isn’t as simple as ‘get your brand in the news’ as much as it is about identifying and focusing on key differentiators. So before a startup decides to bring on a PR agency, they should be asking themselves these five questions.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Agility PR Solutions
AUGUST 12, 2019
The concept of “content” has metamorphasized in the digital age—what once passed as pure text has evolved into a sophisticated production model incorporating photos, charts and other imagery, as well as audio and video components, searchable keywords, referenced hyperlinks and other SEO tactics. What’s more, effectiveness may now depend on that content’s delivery channels, as […].
5W PR
AUGUST 12, 2019
What’s a reputation worth? Companies that aren’t prepared for a crisis can watch their sales go off the cliff, their stock price take a plunge, and even permanently shut some, if not all their doors. Ask yourself: “What could happen tomorrow that could shut down my business?”. Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
AUGUST 12, 2019
Instagram is a social network that notes the biggest growth of all social platforms. It currently has over 1 billion monthly active users. With that many people using it, it has become one of the most important and powerful marketing platforms there is. Nowadays, pretty much anyone can build a brand there, but to build a […]. The post Top insider tips for building a strong brand on Instagram appeared first on Agility PR Solutions.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
AUGUST 12, 2019
A new report, The Crisis in Creative Effectiveness, a follow-up to the IPA’s 2016 publication, Selling Creativity Short, warns of the dangers to creative effectiveness posed by short-termism in marketing, and covers hundreds of case studies that highlight a misunderstanding of how brands grow and prosper. According to effectiveness expert and report author Peter Field, […].
Agility PR Solutions
AUGUST 12, 2019
Baby gear company Summer Infant needed a jumpstart. It wanted to reach expectant parents and parents of newborns to 3-year-olds through positive national coverage in parenting media and beyond, reinforce the brand’s message of support (“Baby has you. You have us.”), spark positive social media conversations around the brand and drive sales—all in time for […].
HMA Public Relations
AUGUST 12, 2019
Meet Lorna Romero, executive director of Chamber Business News and this week’s #MediaMonday. Check out her story to get to know more about her! The post #MediaMonday – Lorna Romero appeared first on HMA Public Relations.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
AUGUST 12, 2019
As we move into the “Age of With”—a world where humans work side-by-side with machines and data coincides with actions—and more than two decades after the term “big data” was invented, a majority of companies still do not have initiatives in place to create an analytics-driven culture, according to new research from Deloitte. At the […].
The Hoffman Agency
AUGUST 12, 2019
By Alannah McDermott, Intern. . Imagine yourself sitting at a table, staring down at a pile of puzzle pieces. With determination and a hint of intimidation, you push aside the pile and place one small piece in front of you. This is where you’ll begin. As you reach for another piece, you notice it’s very similar to the one you just picked up. Scanning your eyes over the entire pile, you become acutely aware that almost every piece is shaped and colored just like the first.
Agility PR Solutions
AUGUST 12, 2019
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Courier-Journal, The: Dahlia Ghabour (@JBJDahlia) has been named Restaurant Reporter. Dallas Morning News: Dianne Solis (@disolis) returns to the title as Senior Immigration Reporter. Pacific Publishing Company: has […].
Communications Conversations
AUGUST 12, 2019
We’ve all witnessed this scene in any number of public spaces, right? People using smartphones on a train platform. Not uncommon at all in 2019. In fact, I might say this is the new norm. Here’s a specific scenario. Let me know if it sounds familiar to you parents out there. You’re in the car for a family road trip. The kids are in the back.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Deirdre Breakenridge
AUGUST 12, 2019
I’ve been media training executives for about 15 years. Although the channels have changed, there’s still one constant. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. They also realize the importance of doing due diligence prior to a media interview and reviewing a journalist’s background.
Expert insights. Personalized for you.
257 
Let's personalize your content