Sun.Jun 23, 2019

PR’s Critical Role in Search and Social Media Marketing

Meltwater - PR

Digital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of course, there’s social media marketing… Read More >>>. Enterprise Marketing PR & Comms Media Outreach Social Media

Five trends shaping the comms strategy of brands in 2019

Agility PR Solutions

We are halfway into 2019, and it is already shaping up to be an excellent year for marketers and communication specialists.

Trends 131

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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Mary Meeker’s Internet Trends 2019 report is a monster. I’ve read all 300+ pages and summarised the stuff you need to know. I’ve no idea if Mary Meeker has ever been to Middlesbrough, the post-industrial town in North Yorkshire, but I doubt it. I’m here for an athletics tournament.

Report 109

From darlings to damaged—is “techlash” creating reputational fiascos for tech giants?

Agility PR Solutions

Some of the most elite tech giants have managed to cast doubt on their own trustworthiness (and that of the industry at large) in recent years, and increasingly so over the last year.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Oates in award-winning podcast

The Stalwart Blog

Thanks to Scott Robertson for including him in this “May The Best Brand Win” episode. . The post Oates in award-winning podcast appeared first on Public Relations Security. Blog Crisis Crisis Management Crisis PR Crisis Public Relations May The Best Brand Win Podcast Scott Robertson

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2019 Corporate Crises: Failure To Plan Is Planning to Fail

Reputation Us

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. According to The Holmes Report , last year brought an increasing penchant for corporate scandals. This year may be worse. Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A, disgruntled former employees, customer complaints on social media, salacious press headlines, etc.

The financial marketer mindset—examining the biggest challenges today

Agility PR Solutions

New research from financial email marketing and event management tech services firm StoneShot examines the biggest challenges facing financial marketers and how to address them.

Infographic: How to write irresistible headlines, from A-Z

PR Daily

Read on for an alphabet’s worth of tips to craft zippy, snappy, satisfying story-toppers. An online writer’s primary job is to get the reader to click or scroll down the page.