Thu.Sep 14, 2017

How Journalists Say PR Can Fight Fake News


Fake news. An extraordinary recent addition to the American lexicon frequently heard in the news and speeches. Although sometimes applied pejoratively, the validity of news shared on social media is a concern for nearly everyone.

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#PRStudChat Celebrates Ethics Month with a September 21st Twitter Chat

PR Expanded

Throughout the month of September, the Public Relations Society of America (PRSA), holds several different activities and events to educate members, professionals and students on modern ethics.

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7 essential email marketing tactics

PR Daily

For all the amazing new marketing tools that have been called “the next big thing,” there remains one that consistently delivers spectacular return on investment. Email marketing has risen to the top over the past several years.

Do You Have The Five Key Traits of a Top PR Pro?

HMA Public Relations

Rachel came across an interesting PR Daily article that lists the five key traits that all stellar PR pros need to have. Can you think of any more to add? Click below for more]. The post Do You Have The Five Key Traits of a Top PR Pro? appeared first on HMA Public Relations.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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Paid Media: How to Best Amplify Your Content

B2B PR Sense

Paid media may be one of the most misunderstood types of media in the PESO model. While earned, shared, and owned content have become an integral and respected part of today's content strategy, paid content still has a bit of the aura of a shyster.

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How a ‘satirical’ social media post landed Martin Shkreli in jail

PR Daily

Freedom of speech is not a license to be reckless on social media. Pharmaceutical boss Martin Shkreli’s Facebook post led to the revocation of his bail after his arrest on security fraud. charges. The Guardian.

Three tips to improve your listening skills – and become a better communicator

Media Bullseye

When we talk about skills necessary for a communicator or PR practitioner, typically we get a list that includes items like: must be an excellent writer, able to communicate well through writing and speaking, strong research skills, creativity, and adept at social media.

6 ways PR pros can master the art of following up

PR Daily

In recent years, phone pitches have fallen by the wayside as journalists and PR pros alike are busier and more mobile.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

PR Agency Life 101: Understanding the basic agency organization

Shift Communications

Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do.

The best of the 'Best of' health care blogs

PR Daily

Blogs are a great way to spread the word about what your organization is up to—new medications, cutting-edge technologies, patient success stories, and more. They also help savvy communicators take the pulse of the industry at large.

Chat Recap: Disasters, Perceived Missteps and More

Solo PR Pro

On the second Wednesday in September, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). On September 13, 2017 we weighed in with opinions and insight on the following topics of interest: During our recent spate of disasters, what brands/orgs stood out for you and why? solopr.

Motel 6 receives backlash for response to immigration report

PR Daily

Motel 6 isn’t earning positive PR for its response to being thrust in the spotlight. The chain recently responded to allegations that workers at one of its Phoenix-area locations were alerting immigration officials when undocumented guests were staying there. The Phoenix New Times reported that U.S.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Press releases going nowhere? 5 tips for getting more media coverage

Axia PR

Your company regularly creates press releases. You, as the PR specialist, spend time researching, writing, crafting the perfect quote and curating the best media list – only to have your release not get picked up anywhere. If radio silence from the media is the norm when it comes to your news releases, it’s time to shake things up a bit. Here are some tips to improve your news releases and media outreach approach. Media Relations Public Relations Featured Press Release

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Build brand loyalty using content marketing tools

PR Daily

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3 PR Trends that Will Help You Win in 2018

Stern + Associates

How long have you worked in public relations? Think about how different your job was two years ago, five years ago, or in my case, 14 years ago. So much. The post 3 PR Trends that Will Help You Win in 2018 appeared first on Stern Strategy Group. Brand Strategy Brand Reputation communications strategy PR Planning Video Content Marketing

(Free Download!) List of Top Sports & Athletic Influencers


Last month, for August’s complementary influencer list download, we provided you with a group of the Top Parenting & Family influencers. This month, we curated a list of the Top Sports & Athletic Influencers.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Writing Your First Book: Lessons from The Lean Startup

PR Expanded

A guest post by Jacqueline Jensen, author of Travel Isn’t the Answer: Live With a Sense of Curiosity, Passion, and Awe Anywhere and Everywhere. What is the hardest part about writing a book?”.

sparked: A new kind of social media training program

Communications Conversations

“Arik, I have a couple team members I need to train up when it comes to social media ad buying–where should I send them?” ” It’s a question I’ve been getting more and more the last couple years. And, so far, my response has been: “Beats me.”

NextEra Energy’s FPL Unit Stakes Reputation on Sept. 17 Restoration Deadline

David PR Group

Hurricane Irma ripped through Florida on Sunday and Monday, leaving millions of people without power. While NextEra Energy’s FPL unit is without question working diligently to get the lights back on, it has done a lousy job of providing details or progress reports to its suffering customers.