Thu.Sep 14, 2017

#PRStudChat Celebrates Ethics Month with a September 21st Twitter Chat

PR Expanded

Throughout the month of September, the Public Relations Society of America (PRSA), holds several different activities and events to educate members, professionals and students on modern ethics.

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How Journalists Say PR Can Fight Fake News

Cision

Fake news. An extraordinary recent addition to the American lexicon frequently heard in the news and speeches. Although sometimes applied pejoratively, the validity of news shared on social media is a concern for nearly everyone.

Study 308

6 ways PR pros can master the art of following up

PR Daily

In recent years, phone pitches have fallen by the wayside as journalists and PR pros alike are busier and more mobile.

Paid Media: How to Best Amplify Your Content

B2B PR Sense

Paid media may be one of the most misunderstood types of media in the PESO model. While earned, shared, and owned content have become an integral and respected part of today's content strategy, paid content still has a bit of the aura of a shyster.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Three tips to improve your listening skills – and become a better communicator

Media Bullseye

When we talk about skills necessary for a communicator or PR practitioner, typically we get a list that includes items like: must be an excellent writer, able to communicate well through writing and speaking, strong research skills, creativity, and adept at social media.

15 French terms that English speakers might be misusing

PR Daily

Talk about getting lost in translation. This post lists words and phrases used in English that are derived from French but are no longer employed with the same idiomatic sense in French (if they ever were).

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The Bravery of Silence: Responsible Advocacy Starts With Listening

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS).

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How a ‘satirical’ social media post landed Martin Shkreli in jail

PR Daily

Freedom of speech is not a license to be reckless on social media. Pharmaceutical boss Martin Shkreli’s Facebook post led to the revocation of his bail after his arrest on security fraud. charges. The Guardian.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

PR Agency Life 101: Understanding the basic agency organization

Shift Communications

Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do.

The best of the 'Best of' health care blogs

PR Daily

Blogs are a great way to spread the word about what your organization is up to—new medications, cutting-edge technologies, patient success stories, and more. They also help savvy communicators take the pulse of the industry at large.

Press releases going nowhere? 5 tips for getting more media coverage

Axia PR

Your company regularly creates press releases. You, as the PR specialist, spend time researching, writing, crafting the perfect quote and curating the best media list – only to have your release not get picked up anywhere. If radio silence from the media is the norm when it comes to your news releases, it’s time to shake things up a bit. Here are some tips to improve your news releases and media outreach approach. Media Relations Public Relations Featured Press Release

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Motel 6 receives backlash for response to immigration report

PR Daily

Motel 6 isn’t earning positive PR for its response to being thrust in the spotlight. The chain recently responded to allegations that workers at one of its Phoenix-area locations were alerting immigration officials when undocumented guests were staying there. The Phoenix New Times reported that U.S.

3 PR Trends that Will Help You Win in 2018

Stern + Associates

How long have you worked in public relations? Think about how different your job was two years ago, five years ago, or in my case, 14 years ago. So much. The post 3 PR Trends that Will Help You Win in 2018 appeared first on Stern Strategy Group. Brand Strategy Brand Reputation communications strategy PR Planning Video Content Marketing

Build brand loyalty using content marketing tools

PR Daily

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Chat Recap: Disasters, Perceived Missteps and More

Solo PR Pro

On the second Wednesday in September, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). On September 13, 2017 we weighed in with opinions and insight on the following topics of interest: During our recent spate of disasters, what brands/orgs stood out for you and why? solopr.

(Free Download!) List of Top Sports & Athletic Influencers

GroupHigh

Last month, for August’s complementary influencer list download, we provided you with a group of the Top Parenting & Family influencers. This month, we curated a list of the Top Sports & Athletic Influencers.

Writing Your First Book: Lessons from The Lean Startup

PR Expanded

A guest post by Jacqueline Jensen, author of Travel Isn’t the Answer: Live With a Sense of Curiosity, Passion, and Awe Anywhere and Everywhere. What is the hardest part about writing a book?”.

sparked: A new kind of social media training program

Communications Conversations

“Arik, I have a couple team members I need to train up when it comes to social media ad buying–where should I send them?” ” It’s a question I’ve been getting more and more the last couple years. And, so far, my response has been: “Beats me.”

NextEra Energy’s FPL Unit Stakes Reputation on Sept. 17 Restoration Deadline

David PR Group

Hurricane Irma ripped through Florida on Sunday and Monday, leaving millions of people without power. While NextEra Energy’s FPL unit is without question working diligently to get the lights back on, it has done a lousy job of providing details or progress reports to its suffering customers.