Cision

SEPTEMBER 14, 2017

Fake news. An extraordinary recent addition to the American lexicon frequently heard in the news and speeches. Although sometimes applied pejoratively, the validity of news shared on social media is a concern for nearly everyone. A recent Pew survey found that only 11 percent of Americans completely trust the news that they read on social media. The Cision 2017 Global Social Journalism Study outs journalists as similarly skeptical.

Journalism 309

Journalism Study Social Media Resources 309

Deirdre Breakenridge

SEPTEMBER 14, 2017

Throughout the month of September, the Public Relations Society of America (PRSA), holds several different activities and events to educate members, professionals and students on modern ethics. Dr. Marlene Neill (@ neillPR) is an assistant professor of advertising and public relations at Baylor University. Dr. Neill will be engaging with students, professionals and other educators in a community chat session via Twitter, discussing today’s ethics and sharing her professional advice.

Ethics 263

Ethics Twitter Education Resources 263

Shift Communications

SEPTEMBER 14, 2017

Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. We’ll start with the most essential part of the organization: the teams that serve clients. These teams look similar across most agencies with a few cultural twists at various firms.

Agency 87

Agency Internal International Media Training 87

Deirdre Breakenridge

SEPTEMBER 14, 2017

A guest post by Jacqueline Jensen, author of Travel Isn’t the Answer: Live With a Sense of Curiosity, Passion, and Awe Anywhere and Everywhere. “What is the hardest part about writing a book?”. As I’ve read interviews and talked to writers, their answers range from challenges landing a publishing deal and feeling overwhelmed as a slow writer, to fears around vulnerability and the struggle to shed self-doubt.

Writing 0

Writing Travel Film Creativity 0

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Communications Conversations

SEPTEMBER 14, 2017

“Arik, I have a couple team members I need to train up when it comes to social media ad buying–where should I send them?” It’s a question I’ve been getting more and more the last couple years. And, so far, my response has been: “Beats me.” Because, really, there’s not a solid, reputable place to send these folks.

Media Training 0

Media Training Training Social Media Media 0

David PR Group

SEPTEMBER 14, 2017

Hurricane Irma ripped through Florida on Sunday and Monday, leaving millions of people without power. While NextEra Energy’s FPL unit is without question working diligently to get the lights back on, it has done a lousy job of providing details or progress reports to its suffering customers. Even though technological advances might suggest real-time updates could be found online, FPL has instead drawn an ambitious line in the sand and said that all customers in its East Coast zone (which inclu

Reputation 0

Reputation Energy Technology Crisis 0

HMA Public Relations

SEPTEMBER 14, 2017

Rachel came across an interesting PR Daily article that lists the five key traits that all stellar PR pros need to have. Can you think of any more to add? [Click below for more]. The post Do You Have The Five Key Traits of a Top PR Pro? appeared first on HMA Public Relations.

Publicity 59

Publicity 59

Axia PR

SEPTEMBER 14, 2017

Your company regularly creates press releases. You, as the PR specialist, spend time researching, writing, crafting the perfect quote and curating the best media list – only to have your release not get picked up anywhere. If radio silence from the media is the norm when it comes to your news releases, it’s time to shake things up a bit. Here are some tips to improve your news releases and media outreach approach.

Radio 48

Radio Media Writing Company 48

Solo PR Pro

SEPTEMBER 14, 2017

On the second Wednesday in September, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). On September 13, 2017 we weighed in with opinions and insight on the following topics of interest: During our recent spate of disasters, what brands/orgs stood out for you and why?

Analytics 40

Analytics Leadership Google Measurement 40

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Communications

PRSay

SEPTEMBER 14, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics

Ethics 97

Ethics Nonprofit Exercises Radio 97