Fri.Jun 20, 2025

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Turning Web Traffic Data into PR Hooks

Ronn Torossian

Learn how to transform website analytics into compelling PR stories. Tips for mining traffic data, identifying trends & crafting newsworthy narratives to boost media coverage. The post Turning Web Traffic Data into PR Hooks appeared first on.

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Building Authority: A Strategic Guide for AdTech CEOs

5W PR

The advertising technology sector continues to reshape how brands connect with audiences, making it more critical than ever for AdTech leaders to establish themselves as authoritative voices. Many CEOs focus solely on product development and sales, missing valuable opportunities to build influence through strategic thought leadership. A strong executive presence, particularly on platforms like LinkedIn, paired with effective media engagement, can significantly impact market perception, talent ac

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New Hire Announcement: What to Include in Your Press Release

PR Fuel

Think a new hire announcement is just a routine update? It might be your brand’s most overlooked marketing tool. A well-crafted announcement can do more than introduce a new team member; it can boost credibility, strengthen company culture, and leave a lasting impression on staff and clients ali… Read more The post New Hire Announcement: What to Include in Your Press Release appeared first on eReleases.

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Future PR and Advertising Pros Showcase Their Impressive Portfolios

Culpwrit

DePaul University’s award-winning PRAD program celebrated the hard work of 23 graduate students during last week’s 12th annual Portfolio Showcase. Fellow students, families, professors and a several advertising and public relations leaders turned out to meet the graduates and view portfolios of their professional-quality work and accomplishments over the past two years.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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The magic in the message: A look inside Amazon MGM Studios’ culture-forward strategy

PR Daily

Digital Publicity Director at Amazon MGM Studios shares how smart marketing strategy, authentic partnerships and culturally relevant storytelling help her cut through the noise. Tahajah Samuels is a digital publicity pro who lives at the intersection of culture, film and the internet. Based in New York City, she’s currently leading online campaigns as Digital Publicity Director at Amazon MGM Studios.

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The Scoop: The meteoric rise of Labubu

PR Daily

Plus: The truth behind CapCut’s new terms of service; casual restaurants communicate updates to old-school audiences. If you’ve used the internet in any capacity the last few months, you’re probably familiar with Labubu dolls, a Chinese doll/plush hybrid that’s usually depicted with pointy ears and a vaguely unsettling smile. Sold in blind boxes, where purchasers aren’t sure exactly which doll they’re purchasing, the collectibles have been popular in China since 2022 but since spread across Asia