Sun.Jan 12, 2020

2020 media training—10 tips for developing effective spokespersons

Agility PR Solutions

Corporate reputation, and how external and internal stakeholders perceive companies and their leadership, are significantly influenced by media coverage. And while the use of social media as a source of news has sharply increased in recent years, offline and online print and broadcast media content continues to play a critical role in shaping stakeholder perception […]. The post 2020 media training—10 tips for developing effective spokespersons appeared first on Agility PR Solutions.

New web privacy laws and the Crisis PR issues that can arise from them.

The Stalwart Blog

The new year brings about the long-awaited enactment of both the GDPR and the California Consumer Protection Act. If not done so already get with a competent business attorney as well as certainly some marketing folks to make sure that you have the appropriate language and processes in place. I also want to take this from a Crisis PR standpoint. Part of these laws discusses the transparency of disclosing a breach that involves personal data in a timely matter.

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Top 20 bruised, battered and embattled brands in 2019

Agility PR Solutions

2019 was quite a tough year for a bevy of brands. From tech titans such as Facebook and Uber to traditional stalwarts such as Boeing and PG&E, many took a beating and will be limping into the new year. For them, the New Year’s resolution is clear and immediate: fix brand dings and dents. New […]. The post Top 20 bruised, battered and embattled brands in 2019 appeared first on Agility PR Solutions. Marketing Public Relations crisis

Fighting Fire with Desire

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Earthquakes, hurricanes, floods—natural disasters are unfortunate reminders of how powerful earth is and how weak humans are. Yet, in the wake of such tragedies it’s encouraging to see caring people help others in need. So why has one woman’s philanthropy aimed at fire relief for Australia sparked a media firestorm?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

2020 consumer culture—examining motivations, influences and purchasing habits

Agility PR Solutions

Do you understand the 2020 consumer? New research from 5W Public Relations takes a deep dive into consumer culture, helping brands tap into their customer’s wants, connect with their target audiences and create a loyal following by identifying the appropriate tools and messaging. Areas of research in the firm’s new report include impulse behavior, spending […]. The post 2020 consumer culture—examining motivations, influences and purchasing habits appeared first on Agility PR Solutions.