Sat.Feb 09, 2019

5 tactics for cultivating media relationships

PR Daily

Launching a pitch and wishing for coverage is like tossing a stone in the air and hoping to hit the moon. Instead, try these approaches for enduring partnerships with journalists in your niche. The story is the cornerstone of every good pitch. Journalists get hundreds of pitches each day.

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How Talking TOO Much Can Create a Crisis Where There is None

Garrett Public Relations

Some people just don’t know when to STOP talking. Lately, there seems to be no shortage of folks who seem hell-bent on creating a crisis for themselves, simply because they seem not to know when to be quiet. In the past couple of weeks, we’ve seen several examples of public figures who would’ve benefitted from […]. The post How Talking TOO Much Can Create a Crisis Where There is None appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

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Programmatic Brainwashing

Doctor Spin

This should give you the creeps. A company called The Spinner has launched a service that allows for native ad micro-targeting.

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Inception Marketing

Doctor Spin

Welcome to the advent of inception marketing. Companies will further explore psychological presuasion campaigns targeting individuals. Persuasion Science Behavioural Psychology digital marketing Inception Marketing marketing psychology persuasion techniques Presuasion

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.