Wed.Sep 07, 2016

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Why Some Entrepreneurs Couldn’t Wait to Leave School Behind

Ronn Torossian

School is not for everyone, and some of the most successful people left school without getting a degree. Some didn’t even make it to upper level-classes. Their ranks include such magnates as Richard Branson, Bill Gates, and Steve Jobs. Others made it through to a bachelor’s degree, but it wasn’t necessarily pretty – Mark Cuban and Chris Burch fall more in that category.

Blogging 210
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Why Long-Tail PR Is Every Company’s Secret Weapon

Onclusive

As we bid summer adieu and get back to business as usual, it seems apropos to shine a spotlight on the hard work of communications professionals and the data-driven PR tactics they employ. Let’s do that by diving into the topic of long-tail PR, considering how content can continue to ‘work’ for you far beyond […].

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How APR Training Impacts Perceptions And Readiness To Provide Ethics Counsel

PRSay

New research published in the journal, Public Relations Review , supports the value of the Accredited in Public Relations (APR) credential when it comes to preparedness and likelihood to offer ethics counsel. Through survey research with more than 400 educators and practitioners, the study also provides evidence that the majority of practitioners and educators believe ethics counsel is public relations’ responsibility.

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Hiddle-split: PR lessons from a shomance

Mark My Words

It was a romance worthy of a bard, a ballad to rival John and Yoko. Only the most cynical of PRs would dismiss the star-crossed lover affair of Tom Hiddleston and Taylor Swift as a stunt. Well I am a cynical PR man and from day one the pictures of the well-groomed couple canoodling on a coastal nook had as much gritty authenticity as a Nicholas Sparks novel.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Credit Union Times: CU Crisis Planning Essential

Reputation Us

Credit unions continue to unexpectedly be faced with crises of all calibers. From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” If your financial institution is in need to safeguard itself and its rep

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Measurement Month: The Barcelona Principles

Mindful Marketing

By Seedepth. We’ve written before about the Barcelona Principles. As part of our support for AMEC’s Measurement Month , we’ll share again our thoughts on their importance. PRNews reported earlier this year that in a communications survey, 58% of respondents said they had not heard of the Barcelona Principles, and only 19% said they have integrated them into their measurement strategy.

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4 Ways to Prepare for Olympic-Level Events

Beyond PR

Events as huge as the Olympics come with a special set of challenges. How can you take advantage of the numerous opportunities these events present for furthering your brand, while avoiding a large-scale crisis? With the right plan and team in place, your brand can position itself strategically, take action when necessary and shine in the spotlight.

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Back to School: 4 Resources to Brush Up on Marketing

Cision

With the kids back in school, learning is in the air. Even if you have no intention of sitting in a classroom again, you can still continue your business education on your own. The social media tools that are hot today may not have even existed a year ago. Because marketing is an ever-changing beast, it’s imperative that you stay sharp on your options so you can remain competitive in your industry.

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