Cision
JULY 24, 2017
Everyone has experienced a time at a party or gathering when that one song comes on that everyone loves. The DJ or host cranks up the volume as a seemingly static room becomes bursting with energy. Event speakers can have that same effect on a conference. Attendees and exhibitors file into a meeting room and as they exit, suddenly everyone feels re-energized about their industry and ready to take on the world.
Ronn Torossian
JULY 24, 2017
Arby’s has struggled to gain ground in the cutthroat fast food game. McDonald’s is the big dog on the porch, but there are several others that all vie for the money of people who need cheap food fast. In most cases, Arby’s tended to be pretty far back in the leader pack, landing at 18 of the top 20 according to Business Insider, behind many but ahead of popular household names like Papa John’s and Jack in the Box.
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Communications Conversations
JULY 24, 2017
If you’ve met me before, or are a frequent reader of this blog, you probably know I’m a big fan of the networking thing. Always have been. Well before I struck out on my own almost nine years ago. In fact, I’m the guy that always said “let’s stay in touch” when I left a job, and then I actually did stay in touch. People were always surprised by that.
PR News
JULY 24, 2017
Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued. The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Shift Communications
JULY 24, 2017
Miss the intro to this Shark Week series? Read it here before moving on to part 2. G.W.’s vegan donut shop is suffering from a crisis as a result of the negative media attention around sharks during Discovery Channel’s Shark Week. Luckily, G.W. has fin here before – and knows just what to do to combat this shark attack. Before the attack. Create a plan.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PR in High Definition
JULY 24, 2017
“Robots are taking all our jobs!” “Robots are going to take over the world!” These are the kinds of daily declarations that have become the norm, with the likes of Stephen Hawking and Elon Musk even predicting that robots will be responsible for the downfall of the human race. (A more terrifying possibility, given a pair of robots recently joking about it.).
Mark My Words
JULY 24, 2017
BBC Radio 4, 22.07.17. Joe Queenan interviews Mark, and others, to explore a murky world of fake news, prejudice and alternative facts. Listen here.
PR in High Definition
JULY 24, 2017
A little while ago, we looked at how to avoid distraction as marketers. But for a while, I’ve been mulling over the flip side. PR and marketing are tough disciplines that frequently struggles to show a link to sales – and as such, the temptation to send a barrage of communications to your prospects to increase open rates or click throughs by a few percent can be overwhelming.
Axia PR
JULY 24, 2017
Learn 10 core attributes that help attract and engage your readers. Writing for your buyer personas and your audience is tough. Effective writing is tougher. As a professional in the communications field, creating content is requisite. Your writing, or storytelling, needs to encourage your readers to do more than skim your content. So how do you inspire readers to stop, think, learn and consider your brand?
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PR in High Definition
JULY 24, 2017
With the ever-changing world of PR and marketing, you’ll sometimes find the need arises to do a creative task that’s a tad out of your remit. If you’ve got no idea where to start in doing it, you may typically look to outsource it – but that can be expensive too. So, what happens then? Rather than procrastinating it, take a look at Twine. Twine helps connect businesses (or freelancers) with creative freelancers for your job that needs doing, in a more affordable way.
HMA Public Relations
JULY 24, 2017
This week’s #MediaMonday profile comes to us from PHOENIX Magazine associate editor reporter Lauren R. Loftus. The post #MediaMonday – Lauren R. Loftus appeared first on HMA Public Relations.
Karen Freberg
JULY 24, 2017
As a professor, I am always looking at brands and what examples I can integrate and bring into my classes to share with my students. There are always the usual cases you can discuss, but I always like to see brands and companies that are pushing the envelope and trying new approaches and reaching out to new communities in unique ways. This is why I am going to be spending some time this fall to discuss two brands that I think are really not only changing the landscape of social media content and
PR in High Definition
JULY 24, 2017
The 17 th of July marked World Emoji Day, a ‘celebration’ of the colourful instant messenger symbols that have taken the world by storm. There are currently 2,666 emojis on the official Unicode Standard list, which I can only assume is some kind of emoji dictionary. Like my work colleagues and my Facebook messenger obsessed mother, ‘emoji’ is swiftly becoming the language of choice when on social media or instant messaging (BBM anyone?
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
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