Deirdre Breakenridge
MAY 25, 2018
A Guest Post By Abby Bacardi, American University Student, PR Expanded Blog Post Winner. The role of technology in our digital age is more apparent than ever. We are surrounded by an overwhelming amount of social media platforms, communication channels, and mediums of interaction, making hard to differentiate our unique ideas from messages that we have already seen.
PRSay
MAY 25, 2018
The game used to be relatively simple: You find something newsworthy, suggest it to the right journalists, and then they cover it. Now it’s a lot more complicated. For instance — being newsworthy is often no enough. Journalists (and especially bloggers) want you to bring something else to the table: an audience. For now, this isn’t something most of them talk about openly.
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Presspage
MAY 25, 2018
PR meets social selling. The concept of social selling is being widely adopted by sales organizations. It is based on leveraging your commercial team’s social network in finding the right prospects, build trusted relationships, and ultimately, convert these relationships to sales goals. PR-generated content will allow your sales force to convey your organization’s added vlaue and establish their individual expert profiles to the benefit of these commercial goals.
Steve Barrett on PR
MAY 25, 2018
Forty jurors will deliberate online but the final judging group in Cannes will comprise just 10 people rather than the usual 20.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Karen Freberg
MAY 25, 2018
I had the chance to visit Eugene this week as a PR Game Changer Speaker. The PR Game Changer Speaker Series is a new initiative the University of Oregon’s School of Journalism and Communication where they bring in speakers who are “changing the game” for the PR field. This is an opportunity for the students to engage with the speaker about the field, rising issues and opportunities in the specialization, and be able to host them on campus.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Mark My Words
MAY 25, 2018
The news that MI6 will be launching its first advertising campaign aimed at recruiting more women is significant not just because M’s the word. It marks a new openness for an organisation that for the best part of the last century did their utmost to persuade us they didn’t exist. Diversifying away from the old boys networks that have often characterised the world of spooks is fitting for a moment when macho power-structures everywhere are being exposed.
Mark My Words
MAY 25, 2018
She ticks every last box on race, on modernity, on marrying outside the system,” says Mark Borkowski. “If anything, she’s too good,” he says, predicting trouble. “Meghan and Harry could be a power couple, any cause they choose to support is going to be turbo-charged, but that’s going to create jealousies between them and William and Kate.” The trouble with putting them front and centre is that youth and beauty fade, cracks may emerge and popularity fall, in which case Harry’s wedding could look
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